We>Me

Slide 1: We>Me UGA Connect 10.18.07

Slide 2: think audio/visual

Slide 6: communication channels  increasing2  delivering more messages ─ news releases (2K+ daily, 520K+ annually)  receiving greater scrutiny

Slide 7: attention span  decreasing  requiring instant comprehension ─ confidence in a substantive, efficient, effective message  EVERYTHING’S abbreviated ─ spelling, board games, trips to the mall

Slide 8: content creation tools  increasing in power, ease of use  decreasing in cost  no longer a barrier to entry  use for the right reasons

Slide 9: “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” — Charles Darwin

Slide 10: search engine optimization  brings audience to you  always changing  a/v increase relevance  pr opportunity

Slide 11: participation/conversation  brings you to audience  evolving  a/v increase engagement  BIG pr opportunity

Slide 12: (my) social media communications ecosystem social blogging networking microblogging active, informed, passionate conversation

Slide 13: the dark side

Slide 14: brand bliss or blasphemy?

Slide 15: photo sharing or photo stealing?

Slide 16: got metrics?

Slide 17: transparency, authenticity

Slide 19: the steps  listen. it all starts with Google  define. map out the niches relevant to your audience  participate. generate content, comment, communicate  conversation. the end result of your efforts

Slide 20: new tools = new rules break the rest follow the golden rules…

Slide 21: call to action

Slide 22: think big(ger)

Slide 23: “If a picture is worth 1,000 words… the experience is worth 1,000 pictures.” — Gary Topolewski, chief creative officer BBDO

Slide 24: connect (with me) prblog@yahoo.com or  Strategic Public Relations  The Bad Pitch Blog  Twitter  Facebook  LinkedIn  Flickr  YouTube  Slideshare