We>Me
Upcoming SlideShare
Loading in...5
×
 

We>Me

on

  • 9,138 views

A presentation I gave to kick off the UGA Connect 2007 Conference. You need a/v support to get the most from the slides. ...

A presentation I gave to kick off the UGA Connect 2007 Conference. You need a/v support to get the most from the slides.

Audio is here: http://tinyurl.com/24vuzk

Intro video is here:
http://tinyurl.com/2fw5rx

Adding photo/source attribution at end of this. See me for more details.

Statistics

Views

Total Views
9,138
Views on SlideShare
9,094
Embed Views
44

Actions

Likes
17
Downloads
352
Comments
2

12 Embeds 44

http://23ed.com 12
http://www.womme.net 11
http://kevindugan.com 5
http://womme.net 4
http://www.linkedin.com 3
https://www.linkedin.com 3
http://wildfire.gigya.com 1
http://1128963996.nvmodules.netvibes.com 1
http://marketingsue.blogspot.com 1
http://translate.googleusercontent.com 1
http://www.hanrss.com 1
http://liutaoying.secondbrain.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • nice and simple
    Are you sure you want to
    Your message goes here
    Processing…
  • Overall pretty good... I especially like the 'follow the Golden Rule, break the rest' message. Ouija Boards creep me out though...ugh.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

We>Me We>Me Presentation Transcript

  • We> Me UGA Connect 10.18.07
  • think audio/visual
  •  
  •  
  •  
  • communication channels
    • increasing 2
    • delivering more messages
      • news releases (2K+ daily, 520K+ annually)
    • receiving greater scrutiny
  • attention span
    • decreasing
    • requiring instant comprehension
      • confidence in a substantive, efficient, effective message
    • EVERYTHING’S abbreviated
      • spelling, board games, trips to the mall
  • content creation tools
    • increasing in power, ease of use
    • decreasing in cost
    • no longer a barrier to entry
    • use for the right reasons
  • “ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change .” — Charles Darwin
  • search engine optimization
    • brings audience to you
    • always changing
    • a/v increase relevance
    • pr opportunity
  • participation/conversation
    • brings you to audience
    • evolving
    • a/v increase engagement
    • BIG pr opportunity
  • (my) social media communications ecosystem social networking microblogging blogging active, informed, passionate conversation
    • the dark side
  • brand bliss or blasphemy?
  • photo sharing or photo stealing?
  • got metrics?
  • transparency, authenticity
  •  
  • the steps
    • listen. it all starts with Google
    • define. map out the niches relevant to your audience
    • participate. generate content, comment, communicate
    • conversation. the end result of your efforts
  • new tools = new rules
    • follow the golden rules…
    • break the rest
  • call to action
  • think big(ger)
  • “ If a picture is worth 1,000 words… the experience is worth 1,000 pictures.” — Gary Topolewski, chief creative officer BBDO
  • connect (with me)
    • [email_address]
    • or
    • Strategic Public Relations
    • The Bad Pitch Blog
    • Twitter
    • Facebook
    • LinkedIn
    • Flickr
    • YouTube
    • Slideshare