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We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
We>Me
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We>Me

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A presentation I gave to kick off the UGA Connect 2007 Conference. You need a/v support to get the most from the slides. …

A presentation I gave to kick off the UGA Connect 2007 Conference. You need a/v support to get the most from the slides.

Audio is here: http://tinyurl.com/24vuzk

Intro video is here:
http://tinyurl.com/2fw5rx

Adding photo/source attribution at end of this. See me for more details.

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  • Transcript

    • 1. We> Me UGA Connect 10.18.07
    • 2. think audio/visual
    • 3.  
    • 4.  
    • 5.  
    • 6. communication channels
      • increasing 2
      • delivering more messages
        • news releases (2K+ daily, 520K+ annually)
      • receiving greater scrutiny
    • 7. attention span
      • decreasing
      • requiring instant comprehension
        • confidence in a substantive, efficient, effective message
      • EVERYTHING’S abbreviated
        • spelling, board games, trips to the mall
    • 8. content creation tools
      • increasing in power, ease of use
      • decreasing in cost
      • no longer a barrier to entry
      • use for the right reasons
    • 9. “ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change .” — Charles Darwin
    • 10. search engine optimization
      • brings audience to you
      • always changing
      • a/v increase relevance
      • pr opportunity
    • 11. participation/conversation
      • brings you to audience
      • evolving
      • a/v increase engagement
      • BIG pr opportunity
    • 12. (my) social media communications ecosystem social networking microblogging blogging active, informed, passionate conversation
    • 13.
      • the dark side
    • 14. brand bliss or blasphemy?
    • 15. photo sharing or photo stealing?
    • 16. got metrics?
    • 17. transparency, authenticity
    • 18.  
    • 19. the steps
      • listen. it all starts with Google
      • define. map out the niches relevant to your audience
      • participate. generate content, comment, communicate
      • conversation. the end result of your efforts
    • 20. new tools = new rules
      • follow the golden rules…
      • break the rest
    • 21. call to action
    • 22. think big(ger)
    • 23. “ If a picture is worth 1,000 words… the experience is worth 1,000 pictures.” — Gary Topolewski, chief creative officer BBDO
    • 24. connect (with me)
      • [email_address]
      • or
      • Strategic Public Relations
      • The Bad Pitch Blog
      • Twitter
      • Facebook
      • LinkedIn
      • Flickr
      • YouTube
      • Slideshare

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