Smart Pitch

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    Smart Pitch - Presentation Transcript

    1. Smart Pitch New Tools Bring New Rules AMA Interactive SIG | 08.12.09 Kevin Dugan, @prblog, Empower MediaMarketing
    2. Smart Pitch Change Google Impact Media Evolution Content Expansion How We Can Change
    3. Smart Pitch | Kevin Dugan @prblog Constant and increasingly fast-paced CHANGE
    4. Smart Pitch | Kevin Dugan @prblog “If you dislike change, you're going to dislike irrelevance even more.“ -- Eric Shinseki, Chief of Staff, United States Army
    5. Smart Pitch | Kevin Dugan @prblog Fun of change
    6. Smart Pitch | Kevin Dugan @prblog World domination with a simple search interface GOOGLE IMPACT
    7. Smart Pitch | Kevin Dugan @prblog Google Sees All
    8. Smart Pitch | Kevin Dugan @prblog Google Sees All
    9. Smart Pitch | Kevin Dugan @prblog
    10. Smart Pitch | Kevin Dugan @prblog
    11. Smart Pitch | Kevin Dugan @prblog
    12. Smart Pitch | Kevin Dugan @prblog Take Away: Share Your Content s
    13. Smart Pitch | Kevin Dugan @prblog Take Away: Share Your Content s
    14. Smart Pitch | Kevin Dugan @prblog Media’s not dying, it’s distributing MEDIA EVOLUTION
    15. Smart Pitch | Kevin Dugan @prblog “35% of Americans rely on the Internet for their news instead of print newspapers.” -- Pew Internet and American Life
    16. Smart Pitch | Kevin Dugan @prblog Media covering media talking to, uh, media? s
    17. Smart Pitch | Kevin Dugan @prblog Motrin Moms s
    18. Smart Pitch | Kevin Dugan @prblog Bloggers vs. Journalists s
    19. Smart Pitch | Kevin Dugan @prblog “Blogs and social networks are more popular than personal email.” -- Nielsen Online
    20. Smart Pitch | Kevin Dugan @prblog Take Away: New View of Media, Metrics
    21. Smart Pitch | Kevin Dugan @prblog Take Away: New View of Media, Metrics
    22. Smart Pitch | Kevin Dugan @prblog Online Content Model Publish Google Juice Relevance, Awareness Builds Share, Republish, Discuss
    23. Smart Pitch | Kevin Dugan @prblog New formats served up fresh every day CONTENT EXPANSION
    24. Smart Pitch | Kevin Dugan @prblog Think in Snapshots
    25. Smart Pitch | Kevin Dugan @prblog Old Formats Blend In
    26. Smart Pitch | Kevin Dugan @prblog FNN: Flickr News Network
    27. Smart Pitch | Kevin Dugan @prblog FNN: Flickr News Network
    28. Smart Pitch | Kevin Dugan @prblog Get The Picture (or lose coverage)
    29. Smart Pitch | Kevin Dugan @prblog Take Away: Think Visually
    30. Smart Pitch | Kevin Dugan @prblog Take Aways Share Your Content Get a New View of Media & Metrics Think Visually
    31. Smart Pitch | Kevin Dugan @prblog Our challenge is our opportunity. HOW WE CAN CHANGE
    32. Smart Pitch | Kevin Dugan @prblog 1) Participate
    33. Smart Pitch | Kevin Dugan @prblog
    34. Smart Pitch | Kevin Dugan @prblog 2) Be a Person, Be Personal
    35. Smart Pitch | Kevin Dugan @prblog connect live support feedback friend/ Facebook, LinkedIn, follow/ Twitter, Flickr, YouTube fan reply/ rt share/ comment/ link discuss
    36. Smart Pitch | Kevin Dugan @prblog 3) Eschew Automation
    37. Smart Pitch | Kevin Dugan @prblog 4) Tailor Your Pitches
    38. Smart Pitch | Kevin Dugan @prblog 5) Don’t Go Blind
    39. Smart Pitch | Kevin Dugan @prblog 6) Experiment
    40. Smart Pitch | Kevin Dugan @prblog This is NOT a strategy
    41. Smart Pitch | Kevin Dugan @prblog Thank You more at friendfeed.com/empowermm

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