Smart Pitch
New Tools Bring New Rules
AMA Interactive SIG | 08.12.09
Kevin Dugan, @prblog, Empower MediaMarketing

Smart Pitch
Change
Google Impact
Media Evolution
Content Expansion
How We Can Change

Smart Pitch | Kevin Dugan @prblog
Constant and increasingly fast-paced
CHANGE

Smart Pitch | Kevin Dugan @prblog
“If you dislike change,
you're going to dislike irrelevance even more.“
-- Eric Shinseki, Chief of Staff, United States Army

Smart Pitch | Kevin Dugan @prblog
Fun of change

Smart Pitch | Kevin Dugan @prblog
World domination with a simple search interface
GOOGLE IMPACT

Smart Pitch | Kevin Dugan @prblog
Google Sees All

Smart Pitch | Kevin Dugan @prblog
Google Sees All

Smart Pitch | Kevin Dugan @prblog

Smart Pitch | Kevin Dugan @prblog

Smart Pitch | Kevin Dugan @prblog

Smart Pitch | Kevin Dugan @prblog
Take Away: Share Your Content
s

Smart Pitch | Kevin Dugan @prblog
Take Away: Share Your Content
s

Smart Pitch | Kevin Dugan @prblog
Media’s not dying, it’s distributing
MEDIA EVOLUTION

Smart Pitch | Kevin Dugan @prblog
“35% of Americans rely
on the Internet for their
news instead of print
newspapers.”
-- Pew Internet and American Life

Smart Pitch | Kevin Dugan @prblog
Media covering media talking to, uh, media?
s

Smart Pitch | Kevin Dugan @prblog
Motrin Moms
s

Smart Pitch | Kevin Dugan @prblog
Bloggers vs. Journalists
s

Smart Pitch | Kevin Dugan @prblog
“Blogs and social networks
are more popular than
personal email.”
-- Nielsen Online

Smart Pitch | Kevin Dugan @prblog
Take Away: New View of Media, Metrics

Smart Pitch | Kevin Dugan @prblog
Take Away: New View of Media, Metrics

Smart Pitch | Kevin Dugan @prblog
Online Content Model
Publish
Google Juice
Relevance,
Awareness
Builds
Share,
Republish,
Discuss

Smart Pitch | Kevin Dugan @prblog
New formats served up fresh every day
CONTENT EXPANSION

Smart Pitch | Kevin Dugan @prblog
Think in Snapshots

Smart Pitch | Kevin Dugan @prblog
Old Formats Blend In

Smart Pitch | Kevin Dugan @prblog
FNN: Flickr News Network

Smart Pitch | Kevin Dugan @prblog
FNN: Flickr News Network

Smart Pitch | Kevin Dugan @prblog
Get The Picture (or lose coverage)

Smart Pitch | Kevin Dugan @prblog
Take Away: Think Visually

Smart Pitch | Kevin Dugan @prblog
Take Aways
Share Your Content
Get a New View of Media & Metrics
Think Visually

Smart Pitch | Kevin Dugan @prblog
Our challenge is our opportunity.
HOW WE CAN CHANGE

Smart Pitch | Kevin Dugan @prblog
1) Participate

Smart Pitch | Kevin Dugan @prblog

Smart Pitch | Kevin Dugan @prblog
2) Be a Person, Be Personal

Smart Pitch | Kevin Dugan @prblog
connect live
support
feedback
friend/ Facebook, LinkedIn,
follow/ Twitter, Flickr, YouTube
fan
reply/ rt
share/
comment/ link discuss

Smart Pitch | Kevin Dugan @prblog
3) Eschew Automation

Smart Pitch | Kevin Dugan @prblog
4) Tailor Your Pitches

Smart Pitch | Kevin Dugan @prblog
5) Don’t Go Blind

Smart Pitch | Kevin Dugan @prblog
6) Experiment

Smart Pitch | Kevin Dugan @prblog
This is NOT a strategy

Smart Pitch | Kevin Dugan @prblog
Thank You
more at
friendfeed.com/empowermm