Gave this at the Cincinnati AMA Interactive SIG meeting August 12th. http://bit.ly/bdIDp
Smart Pitch: New Tools Bring New Rules
The changing marketing landscape has put search, the media and content under a new light. How do these changes impact our efforts, from a public relations perspective, and how can we leverage them to our advantage?
I walk through some takeaways based on change in search, media and content and provide some ideas on how we can change our communications approach to improve our results.