Smart Pitch

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Gave this at the Cincinnati AMA Interactive SIG meeting August 12th. http://bit.ly/bdIDp …

Gave this at the Cincinnati AMA Interactive SIG meeting August 12th. http://bit.ly/bdIDp

Smart Pitch: New Tools Bring New Rules
The changing marketing landscape has put search, the media and content under a new light. How do these changes impact our efforts, from a public relations perspective, and how can we leverage them to our advantage?

I walk through some takeaways based on change in search, media and content and provide some ideas on how we can change our communications approach to improve our results.

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  • 1. Smart Pitch New Tools Bring New Rules AMA Interactive SIG | 08.12.09 Kevin Dugan, @prblog, Empower MediaMarketing
  • 2. Smart Pitch Change Google Impact Media Evolution Content Expansion How We Can Change
  • 3. Smart Pitch | Kevin Dugan @prblog Constant and increasingly fast-paced CHANGE
  • 4. Smart Pitch | Kevin Dugan @prblog “If you dislike change, you're going to dislike irrelevance even more.“ -- Eric Shinseki, Chief of Staff, United States Army
  • 5. Smart Pitch | Kevin Dugan @prblog Fun of change
  • 6. Smart Pitch | Kevin Dugan @prblog World domination with a simple search interface GOOGLE IMPACT
  • 7. Smart Pitch | Kevin Dugan @prblog Google Sees All
  • 8. Smart Pitch | Kevin Dugan @prblog Google Sees All
  • 9. Smart Pitch | Kevin Dugan @prblog
  • 10. Smart Pitch | Kevin Dugan @prblog
  • 11. Smart Pitch | Kevin Dugan @prblog
  • 12. Smart Pitch | Kevin Dugan @prblog Take Away: Share Your Content s
  • 13. Smart Pitch | Kevin Dugan @prblog Take Away: Share Your Content s
  • 14. Smart Pitch | Kevin Dugan @prblog Media’s not dying, it’s distributing MEDIA EVOLUTION
  • 15. Smart Pitch | Kevin Dugan @prblog “35% of Americans rely on the Internet for their news instead of print newspapers.” -- Pew Internet and American Life
  • 16. Smart Pitch | Kevin Dugan @prblog Media covering media talking to, uh, media? s
  • 17. Smart Pitch | Kevin Dugan @prblog Motrin Moms s
  • 18. Smart Pitch | Kevin Dugan @prblog Bloggers vs. Journalists s
  • 19. Smart Pitch | Kevin Dugan @prblog “Blogs and social networks are more popular than personal email.” -- Nielsen Online
  • 20. Smart Pitch | Kevin Dugan @prblog Take Away: New View of Media, Metrics
  • 21. Smart Pitch | Kevin Dugan @prblog Take Away: New View of Media, Metrics
  • 22. Smart Pitch | Kevin Dugan @prblog Online Content Model Publish Google Juice Relevance, Awareness Builds Share, Republish, Discuss
  • 23. Smart Pitch | Kevin Dugan @prblog New formats served up fresh every day CONTENT EXPANSION
  • 24. Smart Pitch | Kevin Dugan @prblog Think in Snapshots
  • 25. Smart Pitch | Kevin Dugan @prblog Old Formats Blend In
  • 26. Smart Pitch | Kevin Dugan @prblog FNN: Flickr News Network
  • 27. Smart Pitch | Kevin Dugan @prblog FNN: Flickr News Network
  • 28. Smart Pitch | Kevin Dugan @prblog Get The Picture (or lose coverage)
  • 29. Smart Pitch | Kevin Dugan @prblog Take Away: Think Visually
  • 30. Smart Pitch | Kevin Dugan @prblog Take Aways Share Your Content Get a New View of Media & Metrics Think Visually
  • 31. Smart Pitch | Kevin Dugan @prblog Our challenge is our opportunity. HOW WE CAN CHANGE
  • 32. Smart Pitch | Kevin Dugan @prblog 1) Participate
  • 33. Smart Pitch | Kevin Dugan @prblog
  • 34. Smart Pitch | Kevin Dugan @prblog 2) Be a Person, Be Personal
  • 35. Smart Pitch | Kevin Dugan @prblog connect live support feedback friend/ Facebook, LinkedIn, follow/ Twitter, Flickr, YouTube fan reply/ rt share/ comment/ link discuss
  • 36. Smart Pitch | Kevin Dugan @prblog 3) Eschew Automation
  • 37. Smart Pitch | Kevin Dugan @prblog 4) Tailor Your Pitches
  • 38. Smart Pitch | Kevin Dugan @prblog 5) Don’t Go Blind
  • 39. Smart Pitch | Kevin Dugan @prblog 6) Experiment
  • 40. Smart Pitch | Kevin Dugan @prblog This is NOT a strategy
  • 41. Smart Pitch | Kevin Dugan @prblog Thank You more at friendfeed.com/empowermm