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Smart Pitch
 

Smart Pitch

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Gave this at the Cincinnati AMA Interactive SIG meeting August 12th. http://bit.ly/bdIDp ...

Gave this at the Cincinnati AMA Interactive SIG meeting August 12th. http://bit.ly/bdIDp

Smart Pitch: New Tools Bring New Rules
The changing marketing landscape has put search, the media and content under a new light. How do these changes impact our efforts, from a public relations perspective, and how can we leverage them to our advantage?

I walk through some takeaways based on change in search, media and content and provide some ideas on how we can change our communications approach to improve our results.

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    Smart Pitch Smart Pitch Presentation Transcript

    • Smart Pitch New Tools Bring New Rules AMA Interactive SIG | 08.12.09 Kevin Dugan, @prblog, Empower MediaMarketing
    • Smart Pitch Change Google Impact Media Evolution Content Expansion How We Can Change
    • Smart Pitch | Kevin Dugan @prblog Constant and increasingly fast-paced CHANGE
    • Smart Pitch | Kevin Dugan @prblog “If you dislike change, you're going to dislike irrelevance even more.“ -- Eric Shinseki, Chief of Staff, United States Army
    • Smart Pitch | Kevin Dugan @prblog Fun of change
    • Smart Pitch | Kevin Dugan @prblog World domination with a simple search interface GOOGLE IMPACT
    • Smart Pitch | Kevin Dugan @prblog Google Sees All
    • Smart Pitch | Kevin Dugan @prblog Google Sees All
    • Smart Pitch | Kevin Dugan @prblog
    • Smart Pitch | Kevin Dugan @prblog
    • Smart Pitch | Kevin Dugan @prblog
    • Smart Pitch | Kevin Dugan @prblog Take Away: Share Your Content s
    • Smart Pitch | Kevin Dugan @prblog Take Away: Share Your Content s
    • Smart Pitch | Kevin Dugan @prblog Media’s not dying, it’s distributing MEDIA EVOLUTION
    • Smart Pitch | Kevin Dugan @prblog “35% of Americans rely on the Internet for their news instead of print newspapers.” -- Pew Internet and American Life
    • Smart Pitch | Kevin Dugan @prblog Media covering media talking to, uh, media? s
    • Smart Pitch | Kevin Dugan @prblog Motrin Moms s
    • Smart Pitch | Kevin Dugan @prblog Bloggers vs. Journalists s
    • Smart Pitch | Kevin Dugan @prblog “Blogs and social networks are more popular than personal email.” -- Nielsen Online
    • Smart Pitch | Kevin Dugan @prblog Take Away: New View of Media, Metrics
    • Smart Pitch | Kevin Dugan @prblog Take Away: New View of Media, Metrics
    • Smart Pitch | Kevin Dugan @prblog Online Content Model Publish Google Juice Relevance, Awareness Builds Share, Republish, Discuss
    • Smart Pitch | Kevin Dugan @prblog New formats served up fresh every day CONTENT EXPANSION
    • Smart Pitch | Kevin Dugan @prblog Think in Snapshots
    • Smart Pitch | Kevin Dugan @prblog Old Formats Blend In
    • Smart Pitch | Kevin Dugan @prblog FNN: Flickr News Network
    • Smart Pitch | Kevin Dugan @prblog FNN: Flickr News Network
    • Smart Pitch | Kevin Dugan @prblog Get The Picture (or lose coverage)
    • Smart Pitch | Kevin Dugan @prblog Take Away: Think Visually
    • Smart Pitch | Kevin Dugan @prblog Take Aways Share Your Content Get a New View of Media & Metrics Think Visually
    • Smart Pitch | Kevin Dugan @prblog Our challenge is our opportunity. HOW WE CAN CHANGE
    • Smart Pitch | Kevin Dugan @prblog 1) Participate
    • Smart Pitch | Kevin Dugan @prblog
    • Smart Pitch | Kevin Dugan @prblog 2) Be a Person, Be Personal
    • Smart Pitch | Kevin Dugan @prblog connect live support feedback friend/ Facebook, LinkedIn, follow/ Twitter, Flickr, YouTube fan reply/ rt share/ comment/ link discuss
    • Smart Pitch | Kevin Dugan @prblog 3) Eschew Automation
    • Smart Pitch | Kevin Dugan @prblog 4) Tailor Your Pitches
    • Smart Pitch | Kevin Dugan @prblog 5) Don’t Go Blind
    • Smart Pitch | Kevin Dugan @prblog 6) Experiment
    • Smart Pitch | Kevin Dugan @prblog This is NOT a strategy
    • Smart Pitch | Kevin Dugan @prblog Thank You more at friendfeed.com/empowermm