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                    <span style="font-size:14px;">PR 2.0: Mixing Business with Social Media</span><br/>
                    From: <a href="http://www.slideshare.net/prblog/">prblog</a>, 5 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_371412"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/prblog/pr-20-mixing-business-with-social-media?type=powerpoint" title="PR 2.0: Mixing Business with Social Media">PR 2.0: Mixing Business with Social Media</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=slideshareprtwopointoh-1209094797310469-8&stripped_title=pr-20-mixing-business-with-social-media" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=slideshareprtwopointoh-1209094797310469-8&stripped_title=pr-20-mixing-business-with-social-media" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/prblog/pr-20-mixing-business-with-social-media?type=powerpoint" title="View PR 2.0: Mixing Business with Social Media on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/media">media</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/social">social</a>)</div></div><br /><br />
                    A presentation given twice at NKU in April 2008. Photos are CC-friendly from Flickr and require attribution, Send me an email if you plan on using them. Oh and meant to upload notes so some of the slides make more sense. Need to get on that....someday.<br /><br />
                    <a href="http://www.slideshare.net/prblog/pr-20-mixing-business-with-social-media">SlideShare Link</a>
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PR 2.0: Mixing Business with Social Media

From prblog, 5 months ago

A presentation given twice at NKU in April 2008. Photos are CC-fri more

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Slide 1:pr 2.0 mixing business with social media 04.24.08

Slide 2:content is changing

Slide 3: content creation tools increasing in power, ease of use decreasing in cost no longer a barrier to entry use for the right reasons

Slide 4: communication channels increasing2 delivering more messages ─ news releases (2K+ daily, 520K+ annually) receiving greater scrutiny

Slide 5:

Slide 6:

Slide 7:

Slide 8: attention span decreasing3 requires instant comprehension ─ an efficient, effective message EVERYTHING’S abbreviated ─ spelling, board games, trips to the mall

Slide 9:public relations is changing

Slide 10:“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to

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