PR 2.0: Mixing Business with Social Media

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2 comments

+ Richard Laermer 2 years ago
Personally, this is brilliant. And especially the slide of Dr. House inside the phone. Scintillating!
+ prblog 2 years ago
A couple of the slides focus on two concepts I’ve written about recently.

Sticky vs Slippery Brands Online

http://prblog.typepad.com/strategic_public_relation/2008/04/is-your-brand-s.html

Moving From Broadcasters to Brokers

http://prblog.typepad.com/strategic_public_relation/2008/04/get-social-frid.html

Rodolfo Salazar, Marketing & Communications Consultant and Americas Marketing at Stream Global Services Inc., favorited this 1 month ago
hlbiotech favorited this 5 months ago
Tags social media
arnoldkoning favorited this 5 months ago
Kristofer Björkman, Founder at Newsdesk AB, favorited this 2 years ago
Tags pr 2.0
pablobilbao favorited this 2 years ago
Tags pr20
wellconnect , PR & ePR manager at Wellcom, favorited this 2 years ago
Charles Balazs, New media strategist/marketer/evangelist at The Washington Post Company, favorited this 2 years ago
droso favorited this 2 years ago
Tags mixing bwsm
Carla Franke, Program Manager - P&G Home Care, Baby Care at Atos Origin, favorited this 2 years ago
Tags social media pr
asoni77 favorited this 2 years ago
Tags pr 2.0
KarenRussell favorited this 2 years ago
Tags social media pr
manafu favorited this 2 years ago
Tags pr 2.0
sandrafdzh favorited this 2 years ago
Thorsten Linz, Data Geek and Social Media Freak at Social Web, favorited this 2 years ago
Anna Maria Carbone, business writing and communication consultant at my home, favorited this 2 years ago
Tags pr 2.0

pr 2.0 mixing business with social media 04.24.08
content is changing
content creation tools increasing in power, ease of use decreasing in cost no longer a barrier to entry use for the right reasons
communication channels increasing2 delivering more messages ─ news releases (2K+ daily, 520K+ annually) receiving greater scrutiny
attention span decreasing3 requires instant comprehension ─ an efficient, effective message EVERYTHING’S abbreviated ─ spelling, board games, trips to the mall
public relations is changing

+ prblog, 2 years ago