PR 2.0: Mixing Business with Social Media

5,070 views
4,907 views

Published on

A presentation given twice at NKU in April 2008. Photos are CC-friendly from Flickr and require attribution, Send me an email if you plan on using them. Oh and meant to upload notes so some of the slides make more sense. Need to get on that....someday.

Published in: Business, Technology
2 Comments
16 Likes
Statistics
Notes
No Downloads
Views
Total views
5,070
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
295
Comments
2
Likes
16
Embeds 0
No embeds

No notes for slide

PR 2.0: Mixing Business with Social Media

  1. pr 2.0 mixing business with social media 04.24.08
  2. content is changing
  3. content creation tools increasing in power, ease of use decreasing in cost no longer a barrier to entry use for the right reasons
  4. communication channels increasing2 delivering more messages ─ news releases (2K+ daily, 520K+ annually) receiving greater scrutiny
  5. attention span decreasing3 requires instant comprehension ─ an efficient, effective message EVERYTHING’S abbreviated ─ spelling, board games, trips to the mall
  6. public relations is changing

×