PR 2.0: Mixing Business with Social Media

by Kevin Dugan on Apr 24, 2008

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A presentation given twice at NKU in April 2008. Photos are CC-friendly from Flickr and require attribution, Send me an email if you plan on using them. Oh and meant to upload notes so some of the slid...

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PR 2.0: Mixing Business with Social Media — Presentation Transcript

pr 2.0 mixing business with social media 04.24.08

content is changing

content creation tools increasing in power, ease of use decreasing in cost no longer a barrier to entry use for the right reasons

communication channels increasing2 delivering more messages ─ news releases (2K+ daily, 520K+ annually) receiving greater scrutiny

attention span decreasing3 requires instant comprehension ─ an efficient, effective message EVERYTHING’S abbreviated ─ spelling, board games, trips to the mall

public relations is changing

Richard Laermer , BSD at RLM PR www.RLMpr.com Personally, this is brilliant. And especially the slide of Dr. House inside the phone. Scintillating! 3 years ago

Are you sure you want to Yes No

Kevin Dugan , Director of Marketing at Empower MediaMarketing A couple of the slides focus on two concepts I've written about recently.

Sticky vs Slippery Brands Online

http://prblog.typepad.com/strategic_public_relation/2008/04/is-your-brand-s.html

Moving From Broadcasters to Brokers

http://prblog.typepad.com/strategic_public_relation/2008/04/get-social-frid.html 4 years ago

PR 2.0: Mixing Business with Social Media

by Kevin Dugan on Apr 24, 2008

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PR 2.0: Mixing Business with Social Media — Presentation Transcript