Hack vs. Flack...a social media point/counterpoint

Extreme Media Relations James Pilcher Kevin Dugan January 28, 2010

Extreme Media Relations ▪ Social Media: Paradox ▪ Five Concepts: Point | Counterpoint ▪ Five Action Items: Takeaways Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

Media Relations & Social Media are (seemingly) at odds SOCIAL MEDIA: PARADOX Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Social Media: Paradox Social technology (platforms, communities, widgets) can bring us together. Social technology can also keep us from truly engaging and from connecting with each other. Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Social Media: Paradox ▪ Automation vs. Personalization ▪ Journalists vs. Bloggers ▪ Campaign vs. Commitment Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Hack vs. Flack FIVE CONCEPTS: POINT | COUNTERPOINT Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Point | NOISE ▪ We compete with 34 gigabytes of information – every day ▪ 34 GB of words and images = 7,000 songs, 40,000 photos or 40 hours of video ▪ An average of 2,000 news releases are distributed – every day Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Counterpoint | NOISE ▪ More opportunities to connect with reporters s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Point | Relationship ▪ Keep closer track of more people s flickr.com/photos/yetanothermusicweblog/2413992725 / Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

Counterpoint | Relationship ▪ Ambient awareness is a delicate balance s www.flickr.com/photos/jvk/31232480 Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

POINT | SPEED ▪ Moves too fast to keep up s flickr.com/photos/ robertmattar/3551958182 Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

CounterPOINT | SPEED ▪ You can move more quickly ▪ Specific tools can create efficiencies Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

POINT | Communication ▪ Easier than ever s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Counterpoint | Communication ▪ Two-way communication – for better or worse Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

POINT | tIMING ▪ Give information -- early Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

CounterPOINT | tIMING ▪ More time = more coverage flickr.com/photos/46229495@N00/584140010 Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

“Make it work people” – Tim Gunn FIVE ACTION ITEMS: TAKEAWAYS Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Takeaways | Redefine Content Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Takeaways | Participate s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

Takeaways | Participate Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

Takeaways | Participate s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

Takeaways | Be Person(al) Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Takeaways | Fail Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Takeaways | SHARE s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Extreme Media Relations ▪ Social Media: Paradox ▪ Five Concepts: Point | Counterpoint ▪ Five Action Items: Takeaways Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

Join the Conversation @jamespilcher @prblog Cincinnati Social Media Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

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Hack vs. Flack...a social media point/counterpoint

by Kevin Dugan on Jan 28, 2010

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