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Social media cheat sheet for businesses

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Jump start your social media presence...in just 10 steps...

Jump start your social media presence...in just 10 steps...

Published in: Business, Technology

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  • 1. Introduction to Social Media for Business Launching a Facebook page or LinkedIn account for your business doesn’t have to be a daunting task. In this white paper, you’ll find a break down of the most popular social networking platforms, steps to guide your decision-making process, as well as tips for managing social media pages. Of course, what works today, will not necessarily work tomorrow. Keep up with social media trends, and follow the 44 Interactive Blog for the latest news on digital marketing. Have fun! Popular Platforms Facebook Twitter Facebook is a popular, free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. Twitter is a free social networking micro blogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices. Tweets and replies to tweets can be sent by cell phone text message, desktop client or by posting at Twitter.com. Pinterest LinkedIn Pinterest is an online pinboard style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, “repin” images to their own pinboards, “like” photos or upload their own. LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. Google+ Google+ is literally Google with a plus. The “+” is the social networking it adds to all of Google’s other services, including Gmail, YouTube, and Blogger. Google+ brings popular social-media features like comments, photo- and music-sharing, video chat, etc. to your social. YouTube YouTube is a free video-hosting website that allows members to store and serve video content. YouTube members and website visitors can share YouTube videos on a variety of web platforms by using a link or by embedding HTML code.
  • 2. Popular Management Tools Hootsuite Social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social networks securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and new Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Flickr, Tumblr and more. https://hootsuite.com/ Sprout Social Social media management platform to monitor incoming messages and schedule posts for Twitter, Facebook, Google+ and LinkedIn as well as integration with Google Analytics, UserVoice and Zendesk. Sprout Social features a unified Smart Inbox with all incoming messages. Sprout combines profile-level, group and roll-up analytics reports to get a high or low level look at performance. You can report on your social profiles in the way that makes sense to your business. http://sproutsocial.com/
  • 3. 10 Steps to Take to Reach a Solid Social Media Marketiketing Strategy 1. ALIGN GOALS What’s the point of going on social media in the first place? Are you hoping to generate leads? Increase sales? Recruit employees? Create brand advocates? Choose a goal and focus. HINT: Don’t get caught up in the number of followers and fans you have. It’s about the quality of fans (brand ambassadors, influencers). 2. DECIDE HOW TO MEASURE SUCCESS Companies and organization have varying ways of interpreting success on social media. Are you measuring reach (number of followers, visitors), engagement (clicks, shares, likes, comments), or conversion (number of people taking an action based on your content)? 3. CREATE PROCESSES What is your plan for maintaining your social media accounts? • Allocate budget and resources • Decide who will manage the account • Decide who (one person or multiple) will answer to questions, concerns and feedback • Decide who (one person or multiple) will generate new content, written and visual • Decide frequency of posts 4. ORGANIZE A CONTENT CALENDAR Start by thinking about general topics of interest in your field that your followers would appreciate. Then decide on themes, such as safety tips, industry updates, event features, etcetera and try your best to stick with them. Plot out your schedule and frequency of posts (daily/weekly/monthly). You know the saying, “Once you know the rules, you can break them.” When something exciting happens or breaking news arises, take advantage on creating buzz on your social media networks even if you haven’t planned for it! HINT: Content calendars are a constantly evolving tool, so it’s more of a general guide 5. SET UP SOCIAL MEDIA ACCOUNTS Once you know why you should be on social, decide on the platforms that will help you reach your goals. Are you going to create a profile on Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, Google+, a combination or all of the above? HINT: Make sure you set up a business profile for many of these platforms, not personal.
  • 4. 6. GENERATE CONTENT UNIQUE TO YOUR FIELD/BRAND Quality content is key! Share and post content that your audience is looking for that’s also unique to your category. Add clean, informative, entertaining information and feature images. HINT: It’s okay to share content from other companies and organizations you wish to affiliate yourself with. This can further your reach and encourage others to take interest in your brand/organization. Just don’t go overboard. In your unique posts, be helpful and don’t oversell. 7. LISTEN Oftentimes, customers and supporters will tell you where and how you should be active in social media. It’s also wise to evaluate what your competitors are doing to ensure you’re not missing out on something. HINT: Subscribe to Google Alerts, to know who is talking about you, and what is being talked about in your industry. 8. NOW TALK The great thing about social media is it’s a two-way communication channel. It’s about having conversations, not talking at or selling to followers. HINT: Think about your voice and tone. Do you want to be authoritative? Lighthearted? Sarcastic? Witty? Stay true to your brand and reputation. 9. SPREAD THE WORD How do you plan to tell your customers and supporters you’re on social media? Will you: • Activate employees, or create an internal campaign? • Advertising on Facebook, Twitter, LinkedIn, Google? • Send an email or have social links in your email communications (signature, bottom bar)? • Place social media links and/or feeds on your website? • Add social media URLs to your print materials (business cards, package inserts, brochures)? • Encourage attendees of events to follow you? 10. EVALUATE & REVISE Now that you’ve been on social media, how can you improve? Every so often (at least annually), evaluate your successes and failures. Look at content fans and followers are most engaged with. The more you analyze and optimize, the better you’ll do! HINT: Once you start, don’t stop. Remain steadfast. If you must, start slow and then ramp up, but don’t quit.
  • 5. Social Media Advice, From Us to You • Check Facebook rules and regulations when launching new promos as it’s constantly changing. Do this with every social media platform you’re on. Helpful link: Facebook Policies • Images are your friend, and often substantially boost post engagement. Use them! • Activate ambassadors, both internal (passionate employees), and external (super fans, loyal cus tomers). Example of activating employee ambassador: Millis Transfer Blog: Meet Eddie • Don’t delete negative comments. When you publicly respond to fan concerns, it shows you operate with integrity and care about your customers and supporters. However, you can delete vulgar and inappropriate content. Last year, Target demonstrated what not to do as they started deleting comments from frustrated individuals when their gift registry went down. Fans were so upset about them ignoring/hiding/deleting comments; soon they had more negative responses online than they could manage. Comments about Target on Facebook • Start a blog or website to act as a hub for your content, but only if you have someone to update it. This content can then be pushed out to your other social media networks. 44 Interactive Blog • Have fun and interact with organizations that align with your brand. This will also help you reach new audiences. Good read: 9 Examples of Brands Engaging with Social Media Banter For more on social media marketing, follow 44 Interactive: 44interactive.com Facebook.com/44interactive Twitter.com/44interactive LinkedIn.com/company/44-interactive 605.334.4464 info@44interactive.com 1602 S. Western Ave, Sioux Falls, SD 57105

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