2. Concept
Grounded Theory Traditional Scientific Research
• Theory is allowed to emerge • It tests a hypothesis from
from data collected in a data collected through
research situation about experimentation.
what is happening .
3. Research topic
Grounded Theory Traditional Scientific Research
• General research topic. • Predetermined research
problem.
4. Objective
Grounded Theory Traditional Scientific Research
• Objective is to understand • Objective is to prove
the research situation. whether the hypothesis is
correct or not.
5. Data Collection
Grounded Theory Traditional Scientific Research
• Through interview (e.g. • It tests a hypothesis from
semi-structured, formal data collected through
interviews, informal experimentation.
interviews), conversation
and observation
6. Review of literature
Grounded Theory Traditional Scientific Research
• Preliminary literature • Existing literature review is
review of research topic is an important activity.
not done.
7. Analysis
Grounded Theory Traditional Scientific Research
• Initial analyses resolve • Analysis is usually done
further data collection; after completion of
hence, analysis and data experimental data
collection done collection.
continually .
• Constant comparison is the • Statistical analysis is the key
key to arrive at sound to accept or reject null
theory. hypothesis.
8. Process
Grounded Theory Traditional Scientific Research
Problem
identific Report
ation
writing
Review of
literature
Check If not,
whether reject
hypothesis hypothesis
Develop is true
hypothesis
Statistical
Conduct analysis of
experiment(
s)
data
Collect
data
9. Warning
Grounded Theory Traditional Scientific Research
• Be aware of Transcription • Be aware of Statistical
Errors! Errors!