FMCG INDUSTRY OVERVIEW WITH PRODUCT EVOLUTION

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FMCG INDUSTRY OVERVIEW WITH PRODUCT EVOLUTION

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FMCG INDUSTRY OVERVIEW WITH PRODUCT EVOLUTION

  1. 1. EXPLORING BREAKTHROUGH INNOVATION IN CONSUMER PRODUCTS वाणिज्य/ AIMIT BAZAAR
  2. 2. WHAT CONSTITUTES CONSUMER PRODUCTS INDUSTRY HAIR CARE – Shampoo, Hair Oil etc  SKIN CARE – Cosmetics  BODY CARE – Body Lotions, Deodrants etc  ORAL CARE – Toothpaste, Brush, Mouthwash etc  FABRIC WASH  PERSONAL WASH – Soaps  HOUSEHOLD CARE  HOME CARE – Sanitzer, Phenoyl  F & B (PACKAGED FOODS) 
  3. 3. MAJOR SEGMENTS IN INDIAN CONSUMER PRODUCTS SPACE
  4. 4. (Source:- ibef.org) INTRODUCTION TO CONSUMER PRODUCT INDUSTRY (……………..1)
  5. 5. INTRODUCTION TO CONSUMER PRODUCT (Source:- ibef.org) INDUSTRY (………………2)
  6. 6. CONSUMER PRODUCTS INDUSTRY & RURAL INDIA (CONTD………) Rural India accounts for close to 1/3rd of the total consumption pie.  The penetration of companies into rural north india increased from 9.5 p.c in 2000 to 46 p.c in 2008.  Most of the companies derive a significant proportion of their overal sales from outside the top few 100 towns & cities, which reflects the growing economic importance of India’s rural consumer base.  HUL & ITC have close to 50% of rural market share 
  7. 7. CONSUMER PRODUCTS LAUNCHED FOR RURAL INDIA
  8. 8. EXCLUSIVE MARKETING STRATEGIES FOR RURAL MARKET
  9. 9. CONSUMER PRODUCTS INDUSTRY & RURAL INDIA  Consumer Products will be witnessing more than 50% of growth in its rural and semi-urban segments by 2012 which in totality is projected to grow at a CAGR of 10% to carry forward its market size to over Rs 1,06300 crore from the present level of Rs 87,900 crore, according to an analysis carried out by the Associated Chambers of Commerce and Industry of India (ASSOCHAM).
  10. 10. KEY PLAYERS
  11. 11. KEY PLAYERS
  12. 12. KEY PLAYERS
  13. 13. UNDERSTANDING MARKET BREAKTHROUGH & TECHNOLOGICAL BREAKTHROUGH (FEW EXAMPLES) Newness of Technology Low High Customer Need Fulfillment per dollar on the product Low High IN C R E M E N T M A R K E T AL BR E AKT H R O IN N O V AT IO N U G H T E C H N O LO G I R A D IC A L IN N O V A T IO N C AL BR E A K T H R O U GH
  14. 14. EXPLORING MARKET BREAKTHROUGHS IN CONSUMER INDUSTRY (EXAMPLES) Shaving Lather
  15. 15. EVOLUTION OF SHAVING LATHER  Oilve Oil=> Soap => Cream => Gel => Foam
  16. 16. EXPLORING MARKET BREAKTHROUGH IN CONSUMER PRODUCTS INDUSTRY (EXAMPLE 2) TOOTH BRUSH
  17. 17. EXPLORING TECHNOLOGICAL BREAKTHROUGH IN CONSUMER PRODUCTS INDUSTRY (FEW EXAMPLES) Twig => Tooth Brush=> Electric Tooth Brush
  18. 18. EXPLORING TECHNOLOGICAL BREAKTHROUGH IN CONSUMER INDUSTRY (EXAMPLES) READY TO EAT (RTE) FOOD
  19. 19. EXPLORING TECHNOLOGICAL BREAKTHROUGH IN CONSUMER INDUSTRY (RTE) In normal practice, the ready-to-eat food are consumed in a short span of time, but with the advancement in packaging technology, it is now possible to produce these items commercially and to extend the shelf-life up to a few years. READY TO EAT (RTE) FOOD
  20. 20. EXPLORING TECHNOLOGICAL BREAKTHROUGH IN CONSUMER INDUSTRY (RTE) Packaged/convenience food products sector has been slow in penetrating the large potential presented by Indian 250 million strong middle class. But due to growing urbanisation and changing food habits, the demand has been rising at a good pace and there is enough latent market potential waiting to be exploited through developmental efforts. The convenience food could be basically classified into two categories: • Shelf – stable convenience food • Frozen convenience food READY TO EAT (RTE) FOOD
  21. 21. EXPLORING TECHNOLOGICAL BREAKTHROUGH IN CONSUMER INDUSTRY (RTE) Shelf-stable convenience food are further classified as: • Ready-to-Eat (RTE) and Ready-To-Serve (RTS) food - e.g. Idlis, dosas, pav bhaji, meat products like pre-cooked sausages, ham, chicken products, curries, chapattis, rice, vegetables like aloo chole, navratan kurma, channa masala etc. • Ready-to-Cook food – e.g. instant mixes like cake mixes, gulab-jamun mix, falooda mix, icecream mix, jelly mix, pudding mix etc., pasta products like noodles, macaroni, vermicelli etc. READY TO EAT (RTE) FOOD
  22. 22. EXPLORING TECHNOLOGICAL BREAKTHROUGH IN CONSUMER INDUSTRY (RTE) Indian food like palak paneer, dal fry, curry rice, upma, vegetables biryani etc. are retort processed hence their packaging requirements are different. These products are retort processed because they are low acid food with moderate to large size particles; hence it is easy to remove oxygen from the head-space by gas flushing. Retort pouch is a special package in which the perishable food items are preserved by physical, and/or chemical means. Ready-to-use retort pouches are flexible packages made from multilayer plastic films with or without aluminium foil as one of the layers. Unlike the usual flexible packages, they are made of heat resistant plastics, thus making them suitable for processing in retort at a temperature of around 121°C. These retort pouches posses toughness and puncture resistance normally required for any flexible READY TO EAT (RTE) FOOD packaging.
  23. 23. UNDERSTANDING CATALYTICAL INNOVATION Catalytic Innovations share 5 qualities  They create systemic social change through scaling & replication  Meet a need that is neither observed or served  Offer products & services that are simpler, less costly than existing alternatives  Often ignored, disparaged by existing player  Generate resources such as donations, grants, volunteer labor or intellectual captial, in ways that are initially unattractive to incumbent competititors
  24. 24. EXPLORING CATALYTICAL INNOVATION IN CONSUMER PRODUCTS INDUSTRY Evolution of tooth paste
  25. 25. EVOLUTION OF TOOTHPASTE Tree Bark Powder => Tooth Powder => Bone Powder, Charcoal Toothpaste
  26. 26. EXPLORING CATALYTIC INNOVATION IN CONSUMER PRODUCTS INDUSTRY Evolution of Shaving Razors
  27. 27. EVOLUTION OF SHAVING RAZORS Brass/Copper Tool=> Shaving Blade => Safety Blade => Safety Razor
  28. 28. EXPLORING CATALYTIC INNOVATION IN CONSUMER PRODUCTS INDUSTRY Evolution of Instant Noodles
  29. 29. Evolution of Instant Noodles
  30. 30. CATALYTICAL INNOVATION IN CONSUMER PRODUCTS EVOLUTION OF FABRIC WASH
  31. 31. EVOLUTION OF FABRIC WASH ASH USED FOR WASHING CLOTHES SAPOLINA SEEDS WASHING SODA
  32. 32. EVOLUTION OF FABRIC WASH Animal fat used for making detergent
  33. 33. EVOLUTION OF FABRIC WASH Soap => Detergents => Liquid
  34. 34. EXPLORING CATALYTICAL INNOVATION IN CONSUMER PRODUCTS Evolution of bathing solutions
  35. 35. EVOLUTION OF BATHING SOLUTIONS The ancient Greeks “washed” themselves with lumps of clay, had steam baths and rubbed their skin with oil, such as olive oil, which they then scraped off with an instrument called a “strigil”, along with any dirt. The use of soap for bathing was reported as early as 1500 B.C by the ancient Egyptians.
  36. 36. EVOLUTION OF BATHING SOLUTIONS OIL was also used for bathing Herbs used in India and some other countries for bathing Hand made soaps
  37. 37. EXAMPLES MARKET BREAKTHROUGH TECHNOLOGICAL BREAKTHROUGH CATALYTIC INNOVATION

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