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  1. 1. Twitter Revealed Presented By Webmaster
  2. 2. Disclaimer The publisher has made every effort to be as accurate and complete as possible in this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information in this report, the publisher accepts no responsibility for errors, omissions or contrary interpretation of the subject matter within. Any perceived slights of specific persons, peoples or organizations are unintentional. This book is a step by step guide to generating free traffic. In practical advice books like this there is no guarantee of results, traffic or income. Readers are cautioned to rely on their own judgement about their individual circumstances and abilities to act accordingly. This book is not intended to be used as a source of legal, business, accounting or financial advice. All readers are encouraged to seek services of competent professionals in the legal, business, accounting and financial fields. Make Easy Commissions With This Manual Today. Click Here to Start All Rights Reserved No part of this report may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any
  3. 3. informational storage or retrieval without express written, dated and signed permission from the author. Table of Contents Twitter Who? 5 Effectively Using Twitter 7 Tweeting 9 Where Next For Twitter? 11 Resources 13 Twitter Who? Twitter is a phenomenon that is sweeping the globe. In the last year Twitter has seen membership growth well in excess of 1,500% as people swarm to use it and set up accounts. The basic premise of Twitter is that you post Tweets about what you are doing. The twist is that you only have 140 characters to post your information. It’s not a lot and you really do need to think about what you are posting when you Tweet. It really forces you to be concise and to think about what it is you are writing about. Effectively, Twitter is a social networking micro- blogging service. One of the major components of Twitter is to follow people whose Tweets you are interested in and to gather followers who are interested in your Tweets. Therefore the onus is firmly on you to make sure that you are Tweeting information that your potential followers would be interested in. Internet Marketers have flocked to Twitter, much like they did to Facebook and MySpace before. More and more marketers are using Twitter to communicate with their customers.
  4. 4. However, use of Twitter is not just limited to marketers. The rich and famous are jumping on the Twitter bandwagon and no you are not considered an A list celebrity unless you have your own Twitter page. Because Twitter is more of a broadcast medium than directly interacting with people, it is ideal for celebrities to send out information about them, their schedule and events to their fans. Companies are also waking up to the value of Twitter because of this. The Los Angeles Fire Department Tweets fire safety tips and information about local fire emergencies. There are a lot of uses to Twitter and used well it can really help you build your business. Whether you want to use Twitter to build a list, promote your product, for search engine optimization or to establish yourself as an expert in a niche, you will find it a very useful tool. Though not a very complex website, Twitter can be difficult to use successfully. Many marketers are trying to use it with their businesses but few are actually earning from it. Those that aren’t are those that are denouncing Twitter as a fraudulent, useless website. The aim of this report is to give you some background information on Twitter and some advice on how you can use it for maximum effect. Effectively Using Twitter Twitter can be a very powerful site, if it is used correctly. Many marketers jump into Twitter and assume that they can make money from Twitter just by showing up! This is the same mistake they made with Facebook and MySpace when they were they “big thing”.
  5. 5. Unfortunately, earning money from Twitter, like earning money from anywhere else takes some work to do. It requires you to put in some time and effort in order to succeed, or pay someone to put in that time and effort on your behalf. It is not difficult to use Twitter by any stretch of the imagination, but to use it effectively and also efficiently is a bit more of an art form. Firstly, you have to find yourself followers. Followers are the Twitter equivalent of an email list. They are people who have expressed an interest in you and your Tweets and want to find out more. The above is the basic screen you get presented with when you log in to Twitter. You can see it tells you how many people you are following and how many people are following you. There are a lot of services out there (discussed in the Twitter Marketing Secrets program) which will add followers to your Twitter account. But think about this. Would you rather have a list of 100,000 random people to email or would you rather have a list of 5,000 highly targeted people? The latter is not only much more preferable, but is much more profitable too. You can use these services to build your followers, but the majority of them will be people who are not relevant to your niche. You can find some services that will add what they claim to the relevant followers, but even then some of the connections are somewhat tenuous. It is much better for you to manually add people to your Twitter account because you can ensure they are targeted and interested. Typically whenever you follow someone, they will follow you too, hence why you find people to follow. If you are Tweeting useful information that is relevant to your niche and contains keywords relating to your niche then you will be found by followers who are searching for information and for people to follow. This again will ensure you have some highly targeted followers, which are much easier for you to market to. And let’s not forget finding followers outside of Twitter.
  6. 6. Undoubtedly you already have some websites that are getting some traffic. If they are information sites or blogs, you can put a “follow me on Twitter” graphic or link on it. This will get your existing website traffic interested in you and following you on Twitter. Because Twitter is a direct broadcast medium rather than a more interactive medium like Facebook, it is ideal for sending out product updates and other information. Many marketers and companies who are developing software and products find that Twitter is a great way to keep existing and potential customers up to date with their activities. Tweeting As you can see, Twitter is a powerful medium for communicating with your customer base. A lot of marketers really have no idea on what to Tweet. The difficulty being, how much “noise” do you make and how much proper information do you provide? The ratio that seems to work for most marketers is, not surprisingly, 80/20. 80% of your Tweets are useful information, promotions and so on whilst 20% are just about you and your life. This works well because you end up building a personality and becoming a real person in the eyes of your followers. Don’t just Tweet junk like “Gone for coffee” but make posts that build a character and make you look good, e.g. “Going to Disneyland with the kids today – woohoo” or something. People like to buy from real people and in our Internet focused age, we forget that we are dealing with real people in our hurry to market to them. Interacting with your followers on a personal level and being a real person will help them to understand you and help them to buy from you. They are more likely to click on the link from someone they think of as a “friend” then they are from some faceless marketer who sends them link after link after link.
  7. 7. Where you need to, include links in your Tweets as well, but don’t always include them. Because you have such a small number of characters to make a post, you are going to have to post a few Tweets building up to a link, then post the link and then post a few more and then the link again. You must remember that if people have a lot of followers then they are going to have a lot of Tweets to go through and they may well miss yours. It does seem that Twitter “rewards” those who make a lot of noise, but you will find that posting your URL’s and information rewritten in different words a number of times will get more attention. You will soon understand that it can be very hard to wade through a mass of Tweets and find an individual Tweet, particularly as some people will post 10-20 Tweets at a time. This is another tactic that appears to work quite well because you take up a large chunk of someone’s Twitter page they pay some attention and read your posts. At least that is the theory. What may well happen is people see you making lots of posts and noise and unfollow you. You will have to test this to determine exactly what happens to your followers when you do this. It must be successful as a lot of marketers are doing this so it is worth a try. Remember that Twitter only allows you to use 140 characters, which means you are going to have to really think about what you are posting and how you phrase things. The benefit of this is that you tend to post well targeted useful information. Tweet regularly and ensure you use terms and keywords relating to your niche (without keyword stuffing) and this will help you get established in your niche and for your targeted followers to find you.
  8. 8. Where Next For Twitter? Nobody knows what the future holds for Twitter. Its star is definitely rising but how long it can ride the hype nobody knows. Both MySpace and Facebook were the subject of excessive media hype over the last few years and now Twitter has picked this up. Where it will take Twitter, we can’t say and certainly we don’t know where Twitter will end up when the media cloud lifts. The fundamental principle of Twitter is sound, though the majority of people join Twitter and Tweet infrequently. Those that do Tweet are fanatical about it and praise Twitter in every breath. In many respects it is like the other social networks that have experienced similar media hype. It is a powerful tool for you as a marketer, but only if you are willing to put in the time and effort to use the site. You need to spend time on Twitter building relationships and followers and Tweeting useful information for your followers to read. That really is the key to succeeding with Twitter. Building relationships is the key to succeeding with any social network. You must be careful not to spread yourself too thin. Many marketers rush to work on every social network site there is and fail to do anything on any of them. Those that succeed with social networking spend their time focused on one or possibly two social networks. Whatever is going to happen with Twitter, it will be around for the long term. The media hype has helped it immensely with its increased user base and investment capital from outside. Once the dust has settled and the media has moved on to the next “big thing” Twitter will be able to continue to build their reputation and their services. With more and more applications being developed for Twitter it is certain to retain its popularity and to develop more and more ways to keep its fan base loyal and using the site.
  9. 9. Twitter is in it for the long term and with its meteoric rise in popularity you can take advantage of the millions of new members and build yourself a list of targeted followers on it. From this you can promote your business, establish yourself as an expert and hopefully enjoy increased profits. Resources ADD YOUR RESOURCES HERE, e.g. other sites you own / products you sell / affiliate program Picture Description Picture Description Picture Description 13 ©