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This slide is about hoe to use web2.0 and description. Some web2.0 example sites are also published in this ppt.

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  2. 2. What is Web 2.0? <ul><li>It is Second generation of services available on the Web that lets people collaborate and share information online </li></ul><ul><li>O'Reilly Media and MediaLive International popularized the term </li></ul><ul><li>Google is now seen as the torch bearer of the term by the media </li></ul><ul><li>From a technology perspective Web 2.0 uses AJAX, Mashups and RSS predominantly </li></ul>
  3. 3. Web 2.0: Evolution Towards a Read/Write Platform Web 1.0 (1993-2003) Pretty much HTML pages viewed through a browser Web 2.0 (2003- beyond) Web pages, plus a lot of other “content” shared over the web, with more interactivity; more like an application than a “page” “ Read” Mode “ Write” & Contribute “ Page” Primary Unit of content “ Post / record” “ static” State “ dynamic” Web browser Viewed through… Browsers, RSS Readers, anything “ Client Server” Architecture “ Web Services” Web Coders Content Created by… Everyone “ geeks” Domain of… “ mass amatuerization”
  4. 4. <ul><li>Rich user experience </li></ul><ul><li>User participation </li></ul><ul><li>Dynamic content </li></ul><ul><li>Metadata </li></ul><ul><li>Web standards and scalability </li></ul><ul><li>Openness </li></ul><ul><li>Freedom </li></ul><ul><li>Collective intelligence </li></ul>Web 2.0 Characteristics
  5. 5. <ul><li>Technological infrastructure: server software, content syndication, messaging protocols, browsers with plug-ins and extensions, various client applications. </li></ul><ul><li>Cascading Style Sheets (CSS) to separate presentation from content </li></ul><ul><li>Folksonomy (collective tagging) </li></ul><ul><li>Microformats extending pages with semantics </li></ul><ul><li>REST, XML, JSON based APIs </li></ul><ul><li>Rich Internet application techniques based on AJAX </li></ul><ul><li>RSS or Atom feeds for syndication and notification of data </li></ul><ul><li>Mashups of content from different sources </li></ul><ul><li>Weblog publishing, and wikis </li></ul>Web 2.0 Features/Technologies
  6. 6. What Implementing Web 2.0 can mean for your infrastructure Security <ul><li>With greater opportunity to attract and maintain users comes greater risk of security </li></ul><ul><li>breaches. </li></ul><ul><li>Discipline on the part of skilled developers can minimize this risk. </li></ul><ul><li>Web 2.0 sites must consider security from the beginning. </li></ul><ul><ul><li>AJAX code can potentially execute malicious code when loaded into a visitor browser. </li></ul></ul><ul><ul><li>JavaScript, MS Visual Basic, Adobe ActiveScript, and Micromedia Flash all have the potential to launch malicious code back towards a server </li></ul></ul>Lightweight Development <ul><li>Speed is a hallmark of Web 2.0 </li></ul><ul><li>Web 2.0 sites must be highly adaptable </li></ul><ul><li>Developers are finding lightweight development tools can be very helpful. </li></ul><ul><ul><li>AJAX, Ruby, and Flash are all popular options </li></ul></ul>Content Management <ul><li>Web 2.0 companies face a great challenge finding the best way to manage content. </li></ul><ul><li>Web 2.0 sites must create their own content management strategy since commercial products do not yet support the unique nature of Web 2.0 content (wikis, blogs flogs, ratings, etc.) </li></ul>Scale <ul><li>Start-ups are no longer caught up in the nuts and bolts of computing and the ‘get big fast‘ mantra of Web 1.0. </li></ul><ul><li>Web 2.0 focus is placed on the customer experience and community building elements, thus allowing infrastructure to be outsourced. </li></ul>
  7. 7. “ Next Generation” of Internet Services Flickr Corporate Blogs Content Management Web 1.0 Web 2.0 Moving from ‘Top-Down’ to ‘Bottom – Up’ Approach <ul><li>Source of Inspiration: Executives </li></ul><ul><li>Key Business Drivers: Existing assets, products, and positioning </li></ul><ul><li>Customer Involvement: Structured </li></ul><ul><li>Tools: Survey, focus groups, storyboards </li></ul><ul><li>Bottom Line: Publishing/ pushing content and knowledge </li></ul><ul><li>Source of Inspiration: Users </li></ul><ul><li>Key Business Drivers: Observations of customer needs </li></ul><ul><li>Customer Involvement: Spontaneous </li></ul><ul><li>Tools: Search, blogs, smart POS, and intranets </li></ul><ul><li>Bottom Line: Harnessing of collective intelligence </li></ul>time <ul><li>Web 2.0 refers to the next generation of Internet-based services such as social networking sites, communication tools and folksonomies, that encourage collaboration and information sharing among users </li></ul><ul><ul><li>Web 2.0 sites generally utilize social media as their key tool: online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. </li></ul></ul>DoubleClick Google AdSense Ofoto Press Release Britannica Online Wikipedia Personal Websites Blogging Superbowl Ads Page Views Cost per click Wikis Taxonomy Folksonomy Differences in Customer Interaction time
  8. 8. <ul><li> </li></ul><ul><ul><li>Fourth most popular English Website </li></ul></ul><ul><ul><li>95 million members, with 500,000 new members each week </li></ul></ul><ul><ul><li>Bought by News Corp (Rupert Murdoch) for US$580 Million in June 2005 </li></ul></ul><ul><li> </li></ul><ul><ul><li>A Google Initiative </li></ul></ul><ul><li> </li></ul>Social Networking Sites
  9. 13. Web 2.0 Will Mean Changes for Marketers <ul><li>More users are connecting to each other and content through networked, peer-driven activities & content </li></ul><ul><ul><li>Linkedin now has service referrals as part of their package </li></ul></ul><ul><li>API’s and Content syndication will lead to more machine generated connections </li></ul><ul><ul><li>“ Non-compliant” content won’t fit into the flow as readily </li></ul></ul><ul><li>Web 2.0 is truly two-way </li></ul><ul><ul><li>Marketers need to be very willing to “listen” and receive more than broadcast </li></ul></ul><ul><li>User-generated content may be more valuable to users than yours </li></ul><ul><li>Adoption and ROI will drive investments in online advertising </li></ul><ul><ul><li>Investment in blog marketing will increase by 22% in 2005 </li></ul></ul>
  10. 14. Social Networks Connect Users into Communities of Trust (or interests)
  11. 15. <ul><li>“ Web 2.0 as a piece of jargon,” by Tim Berners-Lee </li></ul><ul><li>“ A second bubble” </li></ul><ul><li>“ Bubble 2.0” </li></ul><ul><li>“ A mere augmentation of current cultural information exchanges that are bound by existing political and societal structures.” </li></ul>Web 2.0 Criticism
  12. 16. <ul><li>New software and services change rapidly </li></ul><ul><li>Living in the “always beta” world </li></ul><ul><li>Taking advantage of user-generated content </li></ul><ul><li>Tapping into new ways of doing things </li></ul><ul><li>Keep an open mind! </li></ul>Conclusions
  13. 17. THANK YOU