SEO Competitor Analysis
Upcoming SlideShare
Loading in...5
×
 

SEO Competitor Analysis

on

  • 13,837 views

Learn the best way to gain insight into your Competitor's SEO strategy. Learn more at http://raventools.com/

Learn the best way to gain insight into your Competitor's SEO strategy. Learn more at http://raventools.com/

Statistics

Views

Total Views
13,837
Views on SlideShare
9,908
Embed Views
3,929

Actions

Likes
15
Downloads
387
Comments
3

11 Embeds 3,929

http://tomharari.com 3792
http://www.searchmarketingweekly.com 50
http://shailajaseo.blogspot.in 34
http://abtasty.com 19
http://shailajaseo.blogspot.com 15
http://webcache.googleusercontent.com 6
http://flavors.me 5
http://feeds.feedburner.com 3
http://pinterest.com 3
http://prlog.ru 1
http://email.tomharari.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

SEO Competitor Analysis SEO Competitor Analysis Presentation Transcript

  • Taylor  Pratt   Raven  Internet  Marketing  Tools   smx.raventools.com  
  •   Identifying  targets     Operation:  Search     On-­‐site  optimization  information  gathering     Operation:  Anchor     Off-­‐site  optimization  tactics     Enemy  surveillance  program     Competitive  analysis  strategy  
  • Determining   W ho  Your  Competitors   A re  
  •   Identify  broad  and  niche  competitors     Broad  competitor:  competitor  in  your  market     Niche  competitor:  competitor  for  a  segment  of  your   market     How  to  identify:     Take  note  of  competitors  routinely  showing  up  for   related  searches     Ask  client  to  compile  a  top  10-­‐20  list  of  online  and  offline   competitors     Survey  customers     Research  industry  associations,  forums  and  networks  
  • On-­‐site  o ptimization  information  g athering  
  • Goal:  Determine  w hat   t heir  s trategy  is,  how  s uccessful   they  a re  a t  implementing  it  a nd   to  learn   f rom  it  
  •   What  keywords  do  they  believe  are  a  priority?     What  keywords  they  are  targeting  that  you  should?     How  well  are  they  ranking  for  their  targeted   keywords?     How  are  they  optimizing  their  title  tag  structure?  
  •   What  keywords  are  they  focusing  their  headlines  on?     Are  they  focusing  heavily  on  branding  or   optimization?     Are  they  optimizing  their  internal  link  structure?     Which  keywords  are  they  using  the  most  as  anchor  text?     How  often  are  they  creating  new  content?     What  types  of  content  are  they  creating?     Is  it  link-­‐bait  like  content  or  just  branded  content?  
  •   How  well  is  their  site  rendering  in  the  search  engines?     How  are  they  optimizing  their  navigation?     What  are  their  calls  to  action?     Are  they  obvious?     How  well  is  their  site  being  indexed  in  the  SERPs?     How  clean  is  their  HTML?     Does  it  look  they  are  actively  optimizing  their  code?     How  quickly  is  their  site  rendering?       How  does  it  compare  to  yours?  
  • Off-­‐site  o ptimization  tactics  
  • Goal:  Determine  w hat   t heir  e xternal  s ite  o ptimization   strategy  is  a nd   to  learn  how   to  c apitalize  o n  it  
  •   Total  number  of  backlinks     Date  backlinks  were  created     Pay  close  attention  to  growth  patterns     The  pages  receiving  the  most  backlinks     Outside  of  the  homepage     Anchor  text  being  used     Pay  special  attention  to  which  pages  are  being  linked  to     What  percentage  are  images/no-­‐follow?  
  •   What  forums  are  they  participating  in?     What  associations/organizations  are  they  members   of?     What  conferences  are  they  sponsoring?     What  blogs  are  they  guest  posting  on?     At  what  frequency     On  what  topics     Can  you  tell  if  they  are  buying  links?  
  •   What  are  they  doing  to  acquire  these  links?     What  is  their  content  creation  strategy?     Are  they  inviting  guest  bloggers?     Are  they  creating  viral  content?     Are  they  creating  free  tools  and  widgets?     Are  they  conducting  interviews?     Are  they  holding  contests?     Are  people  reviewing  their  products  on  their  own   sites?     Where  are  they  getting  mentioned  and  what  is  the   sentiment  of  those  mentions?  
  • Competitive  a nalysis   s trategy  
  •   After  initial  competitor  review,  revisit  every  quarter     Determine  how  their  strategy  is  evolving:     How  have  their  rankings  increased/decreased?     How  many  inbound  links  have  they  built?     How  much  has  their  site  grown?     Did  they  launch  any  major  link  bait  programs?     What  were  their  successes  and  failures?     How  does  this  compare  to  your  site?     Are  there  any  new  links,  communities,  keywords  for   you  to  target?  
  • Taylor  Pratt  -­‐  @RavenPratt   smx.raventools.com   For  a  complete  competitor  c hecklist,  e mail:   taylor@raventools.com