Advanced Keyword Research:
         A Recipe in 6 Parts
              SMX Advanced 2009
Your Chef: Taylor Pratt


  Search Marketing Specialist @ nFusion
   • http://www.nfusion.com
   • tpratt@nfusion.com
  Tw...
3
#1: Start with the Right Ingredients



   Search volume
    • How often a keyword is
      searched for each month?
   Re...
Example


 Targeted keyword: seo tools
  • Search volume (74k/month): 10/10
  • Relevance: 9/10
  • Competition: 1/10
 Sco...
#2: Use the Right Cookware



  Raven SEO Tools
   • http://kl.am/key1
  Google Adwords Tool
   • http://kl.am/key2
  Goog...
#3: Check the Oven: Analytics



  Long tail organic & paid keywords
  Internal search
  Referrals
  Top content




     ...
#4: Who’s at the Table?



  Yahoo! Answers
  LinkedIn
  Facebook groups
  Twitter
  Forums
  Product reviews


          ...
#5: Kitchen Help: Customers and Employees



  Customer service employees
  Administrative employees
  Contact us forms
  ...
#6: Did it Taste All Right?



   PPC testing
    •   Conversions
    •   Micro conversions
    •   Bounce rates
    •   T...
The #1 Ingredient to Avoid


  Professional blindness:
   • “What do you think about the $20 CPA
     outlined in the hard...
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Advanced Keyword Research: A Recipe in 6 Parts

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Taylor Pratt, search marketing specialist at nFusion, gave a comprehensive presentation on the Six Ingredients to Successful Keyword Research at SMX Advanced on June 3, 2009.

For more details visit www.nfusion.com.

Published in: Business, Technology, Design
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Advanced Keyword Research: A Recipe in 6 Parts

  1. 1. Advanced Keyword Research: A Recipe in 6 Parts SMX Advanced 2009
  2. 2. Your Chef: Taylor Pratt Search Marketing Specialist @ nFusion • http://www.nfusion.com • tpratt@nfusion.com Twitter: twitter.com/pratt Where I contribute: www.marketingpilgrim.com 2
  3. 3. 3
  4. 4. #1: Start with the Right Ingredients Search volume • How often a keyword is searched for each month? Relevance • If a user would click-through to your site, will s/he find what s/he’s needs? Competition • Realistically, can you rank in the top 1-3 results for the keyword? 4
  5. 5. Example Targeted keyword: seo tools • Search volume (74k/month): 10/10 • Relevance: 9/10 • Competition: 1/10 Score: 6.7 5
  6. 6. #2: Use the Right Cookware Raven SEO Tools • http://kl.am/key1 Google Adwords Tool • http://kl.am/key2 Google Suggest SEOBook Keyword List Generator • http://kl.am/key3 6
  7. 7. #3: Check the Oven: Analytics Long tail organic & paid keywords Internal search Referrals Top content 7
  8. 8. #4: Who’s at the Table? Yahoo! Answers LinkedIn Facebook groups Twitter Forums Product reviews 8
  9. 9. #5: Kitchen Help: Customers and Employees Customer service employees Administrative employees Contact us forms Tech support User tests 9
  10. 10. #6: Did it Taste All Right? PPC testing • Conversions • Micro conversions • Bounce rates • Time on site • Pages views 10
  11. 11. The #1 Ingredient to Avoid Professional blindness: • “What do you think about the $20 CPA outlined in the hard RFP? Could we achieve a $2 CPM?” • WHAT? 11

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