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    Mobile Platform Report Mobile Platform Report Document Transcript

    • [Pick the date]THEWARRIORS MOBILE OPERATING SYSTEM By Pratish Yadava (09bm8071) and Abhimanyu Kar |
    • Mobile Platform 2eCommerce Report on Mobile Platform Team : The Warriors Pratish Yadava 09BM8071 Aurobindo Kar (Research Scholar)
    • Mobile Platform 3Table of ContentsContentsIntroduction...........................................................................................................................................4Mobile Phones Market Overview..........................................................................................................5Mobile OS Market ................................................................................................................................8Market Share and forecast....................................................................................................................9Major Players.......................................................................................................................................13Mobile OS Revenue Model.................................................................................................................15Mobile OS Emerging trends................................................................................................................16Industry Analysis.................................................................................................................................17Conclusion...........................................................................................................................................18
    • Mobile Platform 4IntroductionMobile Operating System is similar to a computer operating system though ishas lesser features and is simpler. It acts as a platform for various applications.Mobile Operating system is used by smartphones, PDAs, tablets etc.The Mobile Operating system Market is in its nascent stage. There is an intensecompetition between software giants like Google, Apple and Microsoft andmobile phone manufactures like Nokia , Samsung etcIt is a platform on which all other applications run. The mobile phonemanufacturer provides the phone with a specific operating system and this OSis responsible for various functions and features in a phone.
    • Mobile Platform 5Mobile Phones Market OvervieweCommerce broadly entails operations over the internet. These can be classified into theMobile phone sales grew by 35% in the third quarter of 2010. Nokia is theleader with 37% market share. Samsung has 19%, Apple 2.3 %, LG 10% and
    • Mobile Platform 6have 2.9 % market share. The number of smartphone users is increasingsharply
    • Mobile Platform 7
    • Mobile Platform 8Mobile OS MarketThe Mobile Operating system Market is in its nascent stage. There is an intensecompetition between software giants like Google, Apple and Microsoft andmobile phone manufactures like Nokia , Samsung etc.Nokia’s Symbian is a market leader and more than 85% of mobilemanufactures have licensed it.
    • Mobile Platform 9Microsoft was no. 2 till 2007 but it since the launch of Apple’s iOS and Google’sAndroid Microsoft has been losing market. Microsoft is launching Windows 7for a comeback.Android is an open source mobile operating system which was developed by asmall start up company. The company was later purchased by Google.Market Share and forecast
    • Mobile Platform 10Symbian has been a leader but its market share is expected to fall in comingyears. It had a market share of 46.9 % in 2009 which came down to 40.1 % in2010. The market share is expected to fall down to 30% by 2014.Android had 3.9% market share in 2009 and it’s market share has beenincreasing exponentially. It increased to 17.7% in 2010 and is expected to be29% by 2014.Research In Motion’s Market share is expected to fall from 19.1 % in 2009 to11% in 2014.
    • Mobile Platform 11Market share of iOS is expected to remain same at 14% from 2009 to 2014.Other operating systems might see a slight increase in their market share.
    • Mobile Platform 12
    • Mobile Platform 13Major PlayersSymbian : • Designed for smartphones and currently maintained by Nokia • Was originally designed by Symbian Ltd • Has largest market due to it’s partnership with Nokia • Cumulative no. of devices with Symbian OS till 2010 was 385 million • Used by many major handset manufacturers, including BenQ, Fujitsu, LG, Mitsubishi, Motorola, Nokia, Samsung, Sharp, and Sony Ericsson. • Market Share is decliningAndroid: • Developed by a small start up company that was purchased by Google • It is an open source platform • Androids worldwide market share rose from 1.8% to 17.2%. In 2009-10 • It is expected to be no. 2 by 2014iOS: • Originally developed for iPhone, later used also for iPod touch, iPad and Apple TV • Used for Apple products only
    • Mobile Platform 14 • Didn’t allow 3rd party applications to be installed till 2008Blackberry OS: • Developed by Research in Motion for Blackberry Smartphones • Market Share of 18% in 2010 • Originally designed for business and now has more than 15000 downloadable applications
    • Mobile Platform 15Mobile OS Revenue Model The mobile operating system manufacturing companies generaterevenues by following models : • License fee : Most of the companies generate revenue by selling the License to mobile phone manufacturing companies. • Advertisement : Google has developed an open source software so that it can increase the no of hit on its website through mobile search Google shows this as an added advantage to its advertisement customers who in return get more clicks. This is the reason why google has been spending so much on Android. • Applications : Income is also generated through the applications that the operating system supports. Google generates funds through transaction charges on payment made for downloading Android applications.
    • Mobile Platform 16Mobile OS Emerging trends • The number of smartphones used by consumers will increase by 49.2% in 2011 • By the end of 2011, there will be more than 500 million smartphones. • Devices running the Android OS are expected to dominate the market. • Android is expected to be the leader by 2015 with 45.4% market share • Market Share of Blackberry and iOS is expected to fall • With Nokia switching to Windows 7 phones from Symbian, Windows is expected to be no. 2 or 3 by 2015 with 20% market share • Symbian’s growth is expected to decline at -65% CAGR through 2015 • Windows OS is expected to grow at 67.1% CAGR from 2011 to 2015
    • Mobile Platform 17Industry Analysis
    • Mobile Platform 18ConclusionMobile OS is not an attractive industry considering High competition, Highbargaining Power of Customers and High threat of substitutes. However, we canenter this industry if we have high resources and high differentiating factors