Jumbo King Vada Pav
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Jumbo King Vada Pav

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    Jumbo King Vada Pav Jumbo King Vada Pav Presentation Transcript

    • Jumbo King Vada Pav
    • Group Members
      • Divyesh Trivedi 87
      • Anand Kulkarni 97
      • Taronish Irani 101
      • Tinaaz Elavia 102
      • Moiz Batliwala 109
      • Vinusha Amudan 115
    • History
      • Vada Pav is considered staple teatime snack in Maharashtra
      • Karjat railway station and Chiplun railway station on the Konkan Railway are famous for the vada pavs
      • Vada pav was first made when Ashok Vaidya, a snack seller outside Dadar railway station
    • HISTORY
      • Grandfather was the real pioneer
      • Migrated to Mumbai from a village close to Haryana in the '40s
      • Built a business of vending stalls
      • Father and uncles took over and built the restaurant and hotel business
      • Catering course from the Dadar Catering College and have a management degree from a Pune institute .
      • Decided to set up his own business, selling packaged Indian sweets in 1998
      • Set up a company called Manali Foods
    • HISTORY
      • Business did not go too well and had to be closed down soon
      • Went to UK to explore opportunities for export
      • He and his wife were eating at Burger King. It was then that the similarity between the burger and the Vada Pav struck them
      • Studied the Mcdonald’s model intently
      • Set up an outlet, which the family owned, near Malad station, a Mumbai suburb, and called it Chaat Factory.
      • Introduced temperature controlled frying machines to automate the manufacturing process for hygiene and to reduce waste. They have also put the cold chain in place
    • Structure Director Dheeraj Gupta CEO Karanjeet Singh General Manager Marketing Manager Shikha Chowdry Operations Manager Harish HR Manager Finance Manager
    • PREPARATION
      • Potatoes are mashed & made into patties
      • Coated and mixed with green chilies, ginger and a tadka (tempering) of mustard seeds and turmeric
      • Balls are then dipped in an herb-seasoned batter made with gram flour
      • It is deep fried
      • Finished vada is then wrapped in bread and served with chutney, red chili powder or green chilies
    • VIDEO
    • BACKSTAGE FOOD STORAGE MAINTAIN KITCHEN FACILITIES FOOD PREPARATION FOOD PURCHASE DELIVERY PICK FOOD FROM KITCHEN
    • FRONT STAGE LINE OF VISIBILITY DELIVER FOOD ON COUNTER COLLECTION OF MONEY TAKE AWAY PARCEL
    • BACKSTAGE FRONT STAGE JUMBO KING
    • MENU
      • JUMBOKING REGULAR Rs. 7
      • JUMBOKING CHEESE Rs. 15
      • JUMBOKING CHOLE Rs. 12
      • JUMBOKING SCHEZWAN Rs. 13
      • PANEER MAKHANI Rs. 25
      • REGULAR COMBO Rs. 14
      • CHEESE COMBO Rs. 20
      • CHOLE KULCHA Rs. 18
      • PAV BHAJI Rs. 27
      • DAL MAKHANI Rs. 22
    • Contd….
      • BEVERAGES
        • COLD COFFEE
        • VANILLA MILKSHAKE
        • CHOCOLATE MILKSHAKE
        • STRAWBERRY MILKSHAKE
        • HOT TEA
        • HOT COFFEE
        • LASSI`
    • OUTLETS AUG 2001 AUG 2006 AUG 2005 AUG 2004 AUG 2003 OWNED FRANCHISE OUTLETS PICK UP STYLE RESTAURANT
    • CORE COMPETENCIES
      • QUALITY
      • HYGIENE
      • SIZE
    • TARGET AUDIENCE
      • GEOGRAPHIC VARIABLES
      • COUNTRY: INDIA
      • COUNTRY SIZE: METROPOLITAN CITIES
      • DENSITY OF AREA: URBAN
      • DEMOGRAPHIC VARIABLES
      • AGE GROUP: 18-30
      • GENDER: BOTH
      • OCCUPATION: COLLEGE STUDENTS, WORKING CLASS, EXECUTIVES
      • SOCIO-ECONOMIC STATUS: MIDDLE CLASS ONWARDS
      • PSYCHOGRAPHIC VARIABLES
      • LIFESTYLE: CONTEMPORARY AND FAST PACED
      • ATTITUDE: HYGIENE AND HEALTH CONSCIOUS
      • BEHAVIOURAL VARIABLES
      • OCCASION: QUICK BITE
      • BENEFIT SOUGHT: SATISFACTION OF HUNGER
      • BRAND LOYALTY: HIGH
      • INCOME: MIDDLE CLASS AND ABOVE
    • VIDEO
    • MIS
      • 'MIS' is a planned system of collecting, processing, storing and disseminating data in the form of information needed to carry out the functions of management
    • MARKETING STRATEGIES
      • MAINLY THROUGH P.R.
      • LCDs AT OUTLETS
      • DUPLICATED THE MacDONALDS MODEL
      • POSITIONING
      • BRAND AWARENESS
      • TARGETING COLLEGE STUDENTS
      • BRAND BUILDING
      • CELEBRATING VADA PAV DAY
      • OTHER P.R. ACTIVITIES
    • COMPETITION
      • Local Vendors
      • Railway Platform Vendors
      • Desi Vada Pav
      • Goli Vada Pav
      • Joshi Vada Pav
    • FUTURE PLANS
      • BRAND MASCOT
      • GOING DOWN SOUTH
      • CONCENTRATION ON OWNED OUTLETS
      • I.P.O.
      • PROMOTION THROUGH:
      • MAGAZINES
      • RADIO JINGLES
    • PROCESS ANALYSIS
      • Backward Integration
      • Closed End Kitchen
      • Billing System
    • THANK YOU