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Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
Marketing Mix of Apple iPhone
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Marketing Mix of Apple iPhone

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4p's of Apple iPhone India

4p's of Apple iPhone India

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  • 1. MARKETING MANAGEMENT II
  • 2. Study of Marketing Mix of “APPLE iPhone” in Solapur Submitted to:Miss Rajni Kshirsagar Presentation By:1. 2. 3. 4. Name Mr. Akshay Karwa Mr. Anshul Raka Mr. Pratik Shah Mr. Ankit Sharma Roll No. 2019 2037 2041 2042
  • 3. About Apple… Started on April 1, 1976 Incorporated - Apple Computer, Inc. January 3, 1977.  Renamed - Apple Inc. January 9, 2007 Headquartered Cupertino, California
  • 4. Founder of Apple Co. RONALD WAYNE STEVE JOBS (Former CEO) STEVE WOZNIAK
  • 5. Key Points: Apple Inc. deals in computer hardware, computer software, consumer electronics and digital distribution type of industries. Area served worldwide with 406 retail stores. Great employee support of 80000 employees. Own website - www.apple.com
  • 6. Timothy Cook CEO Arthur Levinson Chairman
  • 7. History of Apple Logo… 1976-1998 1998-2000 2001-2007 Tag Line:- Think Different Present Logo
  • 8. Products of Apple Mac- Mac Book, Mac Laptop
  • 9. iPod- Nano, Shuffel, Touch
  • 10. iPad- iPad 2, iPad 3,iPad mini
  • 11. •iPhone - iPhone 5s, 5c, 4s
  • 12. Major Competitors Samsung BlackBerry Nokia Sony
  • 13. Elements of Marketing Mix with reference to “Apple iPhone” in Solapur
  • 14. Product Mix Product Form Product Quality Product Style Product Packaging Warranty and Guaranty
  • 15. Products:- iPhone 4s iPhone 5s iPhone 5c
  • 16. Product Form:Size:iPhone 4s iPhone 5s & 5C - 4.54 x 2.31 x 0.37 inch - 4.90 x 2.33 x 0.35 inch Shape:- Rectangular Bar Shaped External Appearance:Product Mix
  • 17. Colour:iPhone 5S iPhone 5c Product Mix iPhone 4s
  • 18. Product Quality:Material Quality Product Mix
  • 19. Product Style:- Product Mix
  • 20. Product Packaging iPhone 5c iPhone 4s, 5s Product Mix
  • 21. Warranty and Guaranty:12 months warranty. Terms and Condition applied* Product Mix
  • 22. S P E C I F I C A T I O N
  • 23. Price Mix Cost Discount Pricing Method Pricing Strategy Price Mix
  • 24. Cost:- Price Mix
  • 25. Discounts:- Price Mix
  • 26. Pricing Method:Demand Based Method Pricing Strategy:Skimming Pricing Finger Print Scnnar iSight iTunes iCloud iMessenger Price Mix
  • 27. Place Mix Wholesaling & Retailing Order processing Warehousing Inventory management Transportation Place Mix
  • 28. Wholesaling & Retailing:- Place Mix
  • 29. Apple Assembly House CNF Apple iWorld Stockiest Distributer Retailer Place Mix
  • 30. Apple Assembly House Super Market Apple Web Store Middle Man Wholesaler Third Party Place Mix
  • 31. Order processing:- Place Mix
  • 32. Warehousing:-
  • 33. Inventory management:-
  • 34. Inventory management:- Place Mix
  • 35. Transportation:- Place Mix
  • 36. Promotion Mix Generates Awareness and Convey Benefits Promotion Mix
  • 37. Advertising:Medias:Print Media
  • 38. Electronic Media:- 1) Television
  • 39. 2) Internet
  • 40. Sales Promotion:Encouraging purchase for the product
  • 41. Exchange Offers Modified Payment Plans
  • 42. Cutting Down The Prices Of Previous
  • 43. Tie in promotion
  • 44. Point of Purchase
  • 45. Personal selling:-
  • 46. Public Relation:Magazine
  • 47. Events
  • 48. Spokesperson:-
  • 49. Direct marketing:-

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