MARKETING MANAGEMENT ASSIGNMENT I-1BUSINESS PERSON 2: BOARD PAINTERFirm’s Name: Kannu Painter.Name : Kannu Patel.Age : 55 yearsEducation : 3rd classAddress : Shop no.1, backside of Shreya hotel, near Virar station, Virar(w).<br /><ul><li>BUSINESS MIX</li></ul>ANS 1) PAST: Sign boards and bill boards<br />PRESENT: Sign boards, hand painting, thermacol decorations, T- shirts painting, etc<br />FUTURE: Flex painting.<br />ANS 2) PAST: Rs. 10 per foot.<br />PRESENT: Rs. 40-50 per foot.<br />FUTURE: Rs. 60 per foot.<br />ANS 3) PAST/ PRESENT: He use to provide service directly.<br />FUTURE: For flex paintings he will outsource to some agencies.<br />ANS 4) PAST/PRESENT/ FUTURE: He resides there only so he selected that place only.<br />ANS 5) PAST: At the beginning he promoted himself by advertising through bill board.<br />PRESENT/FUTURE: Word of mouth publicity is conducted.<br /><ul><li>DAILY LIFE OF BUSINESS PERSON</li></ul>ANS 1) PAST: Per day revenue was Rs. 80 before two years.<br />PRESENT: Per day revenue is Rs. 100 and 3000 per month. Her profit is reduced to Rs. 500.<br />FUTURE: He said that it is unpredictable.<br />ANS 2) PAST/PRESENT/FUTURE: Stock of resources is highly durable so loss is relatively very low.<br />ANS 3) PAST/PRESENT: He utilizes his money in the business.<br />FUTURE: He planning to invest for flex painting.<br />ANS 4) PAST/PRESENT/FUTURE: since the stocks of goods used in painting are easily available in the market, he brings the material as and when needed.<br />ANS 5) PAST/PRESENT/FUTURE: His daily time table is -<br /><ul><li> Daily working hours : 8.00am to 7.00pm
ANS 1) PAST: Drawing and painting was skills and hobby. So he made this passion into business.
PRESENT/FUTURE: He is planning to opt for flex paintings to remain existed in the business market.
ANS 2) PAST/PRESENT/FUTURE: People admire the skills of hand paintings as it is not so easy task for each and everyone. Teenagers like to have painted T-shirts to make their group unique. Flex and handmade signboards are used for advertisement.
ANS 3) PAST/PRESENT/FUTURE: He cross tally the no. of orders he taken to paint and the objective he had set to complete his monthly target. He maintains an old and simple type of book- keeping . he had created a goodwill in the market.
ANS 1) Since his service is unique and largely depends on skills so his paintings on board, frame or on paper will attract customers to purchase it.</li></ul>ANS 2) His paintings are relatively cheaper compare to other painters and his sign board paintings are durable. Customers who needs these facilities prefer to purchase his service. Thus these lifetime customers value the loyalty to him and increase his business.<br />ANS 3) SWOT Analysis:<br /><ul><li>INTERNAL FACTORSEXTERNAL FACTORSSTRENGTHSHis inborn skills of painting.His Board painting is more durable and reasonable.He started outsourcing for flex painting.His raw materials can be kept for longer period.OPPORTUNITIESFlex paintings are in trend.People like to frame handmade paintings in their home but should be reasonable.Thermocol decorations in weddings and other ceremonies.WEAKNESSMaking of board painting consumes more time.Materials used in painting have became costlier.THREATSPosters of movies and ads are now in flex.Flex painting is cheaper than galonise board paint.</li></ul>ANS 4) TOWS Matrix:<br /><ul><li>FACTORSOPPORTUNITIESFlex paintings are in trend.People like to frame handmade paintings in their home but should be reasonable.Thermocol decorations in weddings and other ceremonies.THREATSPosters of movies and ads are now in flex.Flex painting is cheaper than galonise board paint.STRENGTHSHis inborn mastery skills of painting.His Board painting is more durable and reasonable.He started outsourcing for flex painting.His raw materials can be kept for longer period.SOHe can expands his business in flex painting.(3,1)He can sell his paintings to the customers as he is cheaper.(1,2)STThis person takes the order of paintings much at lower rates thus making it a survival in the market.(2,2)WEAKNESSMaking of board painting consumes more time.Materials used in hand painting have became costlier.WOHe can save time through decorating thermocol designs.(1,3)WTHe can opt to some extent towards flex painting which is cheaper and thus increase his profit margin by making and advertising local ads.(2,1)