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Dell Supply Chain Management
Dell Supply Chain Management
Dell Supply Chain Management
Dell Supply Chain Management
Dell Supply Chain Management
Dell Supply Chain Management
Dell Supply Chain Management
Dell Supply Chain Management
Dell Supply Chain Management
Dell Supply Chain Management
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Dell Supply Chain Management

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  • We are going to discuss the Supply Chain Management system of the computer manufacturer, DELL Inc.
  • Transcript

    • 1.  
    • 2. <ul><li>Started in Michael Dell’s dorm room at the University of Texas in 1984 </li></ul><ul><li>Grossed $75 million in sales in 1985 </li></ul><ul><li>Made the Fortune 500 in 1992 </li></ul><ul><li>Ranks 2 nd in computer sales </li></ul>
    • 3. <ul><li>College dropout </li></ul><ul><li>Changed how computers were sold </li></ul><ul><li>Started his business with $1000 in capital </li></ul><ul><li>Now worth $17.3 billion </li></ul>
    • 4. <ul><li>Dell’s success is a combination of: </li></ul><ul><li>Direct Sales </li></ul><ul><li>Build-to-order </li></ul><ul><li>Supplier Integration </li></ul><ul><li>Together these allow for maximum effectiveness with minimum cost </li></ul>
    • 5. <ul><li>A direct sales system allows Dell to: </li></ul><ul><li>Cut costs </li></ul><ul><li>Build relationships with its customers </li></ul><ul><li>Deliver exactly what the customer wants </li></ul>
    • 6. <ul><li>A build to order system allows Dell to: </li></ul><ul><li>Increase inventory velocity </li></ul><ul><li>Minimize inventory costs </li></ul><ul><li>Build exactly the computer that its customers want </li></ul><ul><li>Minimize the need for forecasting </li></ul>
    • 7. <ul><li>Supplier integration allows Dell to maximize the benefit of its other core competencies </li></ul><ul><li>Here is how they do it: </li></ul><ul><li>Location of supplier warehouses </li></ul><ul><li>Extranet </li></ul><ul><li>Meetings with suppliers </li></ul>
    • 8. <ul><li>The secret to Dell’s success is the synergy between all of its competencies </li></ul><ul><li>The direct sales system both enables and relies on the build-to-order system </li></ul><ul><li>The build to order system both enables and relies on the supplier integration system </li></ul><ul><li>And Dell’s focus on collaboration at every level enables it all </li></ul>
    • 9. <ul><li>Manataki, Areti: A Knowledge-Based Analysis and Modelling of Dell’s Supply Chain Strategies </li></ul><ul><li>Dave Jaffe and Todd Muirhead: Implementation Study: Dell IT Scales Supply Chain Management with Oracle 10g RAC </li></ul><ul><li>Dell Case Study - http://www.oppapers.com/print/Dell-Case-Study/84223 </li></ul><ul><li>Dell ERP - http://www.oppapers.com/print/Dell-Erp/74191 11/5/2008 </li></ul><ul><li>You Zeng: Learning from Dell - the faithful implementer of 'Just in Time' </li></ul><ul><li>Dell on Wikipedia - http://en.wikipedia.org/wiki/dell </li></ul>
    • 10.  

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