Apple Inc. is an Americanmultinational corporation thatdesigns and manufactures consumerelectronics and computer softwareproducts. Established in Cupertino,California on April 1, 1976 andincorporated January 3, 1977, bySteve Jobs, Steve Wozniak, andRonald Wayne the company wascalled Apple Computer, Inc. Thecompanys best-known hardwareproducts include Macintoshcomputers, the iPod, and theiPhone. Apple software includes theMac OS X operating system, theiTunes media browser, the iLifesuite of multimedia and creativitysoftware. The company operatesmore than 250 retail stores in ninecountries, and an online store where
Digital cameras, camcorders andorganizers had well-establishedmainstream markets, but the companyfound existing digital music players"big and clunky or small and useless"with user interfaces that were"unbelievably awful, so Apple decidedto develop its own.The companies digital music playerswere named as ‘iPod’.The product was developed in underan year and was launched on October23, in 2001. Jobs announced it as anMac-compatible product with a 5 GBhard drive. It was capable of lettingone carry 1,000 songs in their pocket.These were much smaller in size ,available in different colors and soonbecame ‘fashion statements’. It also
Meet the best iPods ever!iPod ShuffleiPod NanoiPod ClassiciPod Touch
Till now there have been 6 generations of theiPod Classic. The first generation iPod Classicwas introduced on October 23, 2001 with theslogan “1,000 songs in your pocket”.The “classic” suffix was formally introduced withthe 6thgeneration iPod on September 5, 2007.This iPod is available in silver or black colorreplacing the “signature iPod white”.
The first generation iPodNano was introduced onSeptember 7, 2005. It waslaunched as a replacementof iPod Mini(inset) whichwas discontinued on thesame day.It uses flash memory forstorage purpose. It isavailable in seven colors.iPod Mini
Launched in 2005 thisiPod model was thesmallest of the AppleiPod family.And it was the first touse flash memory.This iPod is currentlyavailable in 2 designs. The4thgeneration iPod comesin a square design. Thesmall size makes it handyto carry and is available inseven colors.
iPod Touch is colloquially knownas iTouch. It is a handheld gamingconsole and email capable digitalassistant along with being a digitalmusic player. It resembles theApple’s Smartphone although it isnot one.
Apple by no doubt dominates the digital music player market. Themusic market share for the Apple iPod has been revealed at 78% inApple’s Lets Talk iPhone event in 2011. That’s 300 million iPods soldsince its launch 10 years ago.Apples own data shows that 50percent of new iPod sales are tonew customers (didnt previouslyown one).The fastest growing model is the iPodTouch, which has sold over 20 millionunits since it was unveiled two years agoby the company.
Over the last 10 years since itslaunch, iPod has literally takenover the market. Basically there arenone of its competitors left. It hasbeaten them up badly, leaving themridiculed and frustrated.Its once upon a time competitorswere:•Sony•Samsung•Creative Labs•iRiver•Phillips•Microsoft Zune•Archos•e.Digital•Cowon•RCA
Apple iPod is mainly aimed at the young adults particularly those between the agof 12-30. The sleek and simple design of the multiplayer, available in brightamazing colors is an eye catching factor for the young generation. It appeals toboth males and females.People passionate about music or nurturing an interest in it ,music enthusiastsandpeople who love to have fun with technology aremostly the ones attracted towards it.It is targeted at the niche market creating product desirabilityespecially in the middle class and the high class.Apple’s real problem is not pricing, their iPods areNeither too cheap nor too expensive. There are variousiPods that are available at different prices and are boughtby, from teens to millionaires, according to their reach.
One of the main factors in iPod’spopularity is its design. Its designhas nothing that can be criticizedabout. And no one can deny thatits design is simply iconic. Designmuseums around the world displayiPods proudly. Its aestheticallyappealing design and concept haswon Apples senior vice presidentof industrial design, Jonathan Ive,multiple awards and honors.The simplicity of its design speaksfor itself. There are nounnecessary wheels or buttons, theelement provided is enough for theuser to navigate between thesongs.Even its headphones arestrategically designed. Thewhite sleek designedheadphones work awesomely
Since their launch in 2001, Apple’s iPods have won many awardsranging from engineering excellence to the most innovative product. The iPods have also been receiving favorable reviews; scoringhighly on looks, its clean, sleek and slim design and ease of use.Several industries have been altering their product designs so thatthey can be compatible with Apple’s products.The iPods have also stepped in and earned a name as businessdevices. Organizations have turned to iPods and have started to usethem as a delivery mechanism for business communication andtraining. In the Royal and Western Infirmaries in Glasgow,Scotland, iPods are used to train the new staff.It has had now about 70% of the market share for quite a few yearsnow.The reason can be that it could store more of our music ascompared to the other players available in the market and by itsuse of FireWire it meant that more file transfer speed could beused.