Workshop on Social Media for Publishers
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Workshop on Social Media for Publishers

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Presentation for the workshop on Social Media at the Publishing Next conference held in Goa on 16,17th September 2011.

Presentation for the workshop on Social Media at the Publishing Next conference held in Goa on 16,17th September 2011.

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Workshop on Social Media for Publishers Presentation Transcript

  • 1. Social Publishing
  • 2. What? Why? How?
  • 3. Defining Social Media
    • Social media is media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues ~ Wikipedia
    • 4. Key terms : social interaction, web-based technologies, DIALOGUES
    • 5. For the book trade - to further the promotion of books, feedback, two-way communication
    • 6. For your Company – Devise your own unique strategy
  • 7. A company that jumped on to the social media bandwagon just over a year ago saw that....
    • Blog views : 10,932 times since January 2011
    • 8. 1,866 fans on Facebook
    • 9. 875 people were interested in their tweets
    • 10. Videos had been viewed 45,117 times
    Still not sure if you want to embrace Social Media?
  • 11. After 2 years, another publisher saw that...
    • Blog views : 51,864 visits, 1,16,659 pageviews since the month of January, 2011
    • 12. 2,388 fans on Facebook
    • 13. 3,884 people were interested in their tweets
    • 14. Online books had been read 3,01,097 times
    • 15. Photographs had been viewed 91,351 times
    • 16. Videos had been viewed 3,554 times
    It surely is the time to jump on the social media bandwagon!
  • 17. Figuring Out Your Social Media Strategy
  • 18. Blog
    • Easy to set up
    • 19. Reflects the personality of your organization and your aims
    • 20. More flexibility over other mediums
    • 21. Pratham Books: community based, publishing news, literacy-related, regular updates, goes beyond their own titles .
    • 22. Radio Mirchi alliance, community run book launch
    • 23. Tara Books: Essays on topics relevant to publishing venture, less frequent updates, focus on topics broadly linked to Tara.
    • 24. Tulika Books – talk about their books, authors reveal interesting facts about the books, blogathon
  • 25.  
  • 26.  
  • 27. Facebook
    • Quite popular in India (around 23 million, Source: GreyReview)
    • 28. Potential to reach a massive audience.
    • 29. Easy to maintain
    • 30. Tara Books - using it in a similar way to how Pratham Books use their blog
    • 31. Penguin - far more regular, smaller posts. Use of facebook chat with authors.
    • 32. Karadi Tales - use of Karadi Bear persona, sharing artwork from their books in a monthly 'calendar', etc.
  • 33.  
  • 34.  
  • 35. Identify Us
    • We are an independent children's publishing house doing multilingual books in a variety of genres
    • 36. Largest English language trade publisher in the subcontinent
    • Member of Parliament (LokSabha),Thiruvananthapuram. Author of 12 books.Former Under-SecretaryGeneral,United Nations.Former Minister. RTs do not imply endorsement
    • An independent non-profit feminist publishing house.
    • 37. News, views and reviews from India's fastest growing publisher
  • 38.
    • Reader, writer-at-large, libertarian, practicing hedonist
    • 39. Wide range of self-publishing services including print-on-demand and book restoration and archival
    • 40. Deliver *-* across India
    • 41. Will eventually grow up and get a real job. Until then, will keep making things up and writing them down
    • 42. Actor ... well at least some are STILL saying so!!
    • 43. Writer (has 2 million followers)
  • 44. Put Your Thinking Caps On... A good bio shares your experience, builds your credibility, makes a first impression and displays your personality. Having a great Twitter bio is important as it can make or break a person’s decision whether to follow you or not. (via gigaom.com) Example of @induviduality's Twitter bio: Children's writer & illustrator. Traveller. Elephant lover. Pomfret Fundamentalist. Trash collector. Fabric fiend. Retro Bollywood Junkie. Learning Urdu.
  • 45. Twitter
    • Conversational
    • 46. Takes time to build a community
    • 47. Limited space for content but unlimited possibilities
    • 48. Easier for your followers to recommend you to others
    • 49. Pratham Books – Boi Gari, Skype storytelling sessions, Bike ride
    • 50. Tulika Books – Kweezzz
    • 51. Tara Books – Meeting people like @playbythebook
    • 52. Blaft – distinct personality
    • 53. #pubnext
  • 54.  
  • 55. Other Platforms
    • Don't jump on all the platforms that everyone is using.
    • 56. Focus on best medium for effective use
    • 57. Tara Books - Youtube and the journey of a book
    • 58. Pratham Books – Flickr for illustrations, Scribd for content sharing and creation, Soundcloud for audio books
    • 59. Tulika Books - Slideshare
  • 60.  
  • 61. Not Just Publishing
    • Sunil Patki – introduction
    • 62. Ideas for using social media
  • 63. But Are We Selling Books Too?
    • Builds trust
    • 64. Create brand awareness
    • 65. Assess customer needs
    • 66. Customer support and complaints
    • 67. Listen, observe and pick up on opportunities
    • 68. Allows bookshops and customers to sample your books
    • 69. Should not be the sole intention of your social media efforts
    • Dial-a-Book – use of Facebook and Twitter
  • 70. Things to keep in mind • Deciding which platforms to use • Use of different clients – Tweetdeck, Hootsuite – time management • Rough ideas about who you want to approach (audience) • Individual vs company voice. Sales vs personal voice.
    • People's perception of your brand personality
    • 71. Transparency and honesty, handling controversies immediately
    • 72. Just one of the media channels. Need to use traditional media as well.
  • 73. Problems and Pitfalls
    • Large investment of time
    • 74. Slow growth in the beginning
    • 75. Numbers of fans/followers aren't always accurate metrics
    • 76. Getting your voice heard
    • 77. Getting whole team on board
    • 78. Relatively limited reach
    • 79. Need to respond as soon as one can
    • 80. Using correct forum for sensitive issues, clarity of message
  • 81. Decide on a strategy & pick & use your platforms accordingly Each company has its own personality Social media is for everyone
  • 82. Illustrations : Ruchi Shah