Workshop on Social Media for Publishers

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Presentation for the workshop on Social Media at the Publishing Next conference held in Goa on 16,17th September 2011.

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Workshop on Social Media for Publishers

  1. 1. Social Publishing
  2. 2. What? Why? How?
  3. 3. Defining Social Media <ul><li>Social media is media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues ~ Wikipedia
  4. 4. Key terms : social interaction, web-based technologies, DIALOGUES
  5. 5. For the book trade - to further the promotion of books, feedback, two-way communication
  6. 6. For your Company – Devise your own unique strategy </li></ul>
  7. 7. A company that jumped on to the social media bandwagon just over a year ago saw that.... <ul><li>Blog views : 10,932 times since January 2011
  8. 8. 1,866 fans on Facebook
  9. 9. 875 people were interested in their tweets
  10. 10. Videos had been viewed 45,117 times </li></ul>Still not sure if you want to embrace Social Media?
  11. 11. After 2 years, another publisher saw that... <ul><li>Blog views : 51,864 visits, 1,16,659 pageviews since the month of January, 2011
  12. 12. 2,388 fans on Facebook
  13. 13. 3,884 people were interested in their tweets
  14. 14. Online books had been read 3,01,097 times
  15. 15. Photographs had been viewed 91,351 times
  16. 16. Videos had been viewed 3,554 times </li></ul>It surely is the time to jump on the social media bandwagon!
  17. 17. Figuring Out Your Social Media Strategy
  18. 18. Blog <ul><li>Easy to set up
  19. 19. Reflects the personality of your organization and your aims
  20. 20. More flexibility over other mediums
  21. 21. Pratham Books: community based, publishing news, literacy-related, regular updates, goes beyond their own titles .
  22. 22. Radio Mirchi alliance, community run book launch
  23. 23. Tara Books: Essays on topics relevant to publishing venture, less frequent updates, focus on topics broadly linked to Tara.
  24. 24. Tulika Books – talk about their books, authors reveal interesting facts about the books, blogathon </li></ul>
  25. 27. Facebook <ul><li>Quite popular in India (around 23 million, Source: GreyReview)
  26. 28. Potential to reach a massive audience.
  27. 29. Easy to maintain
  28. 30. Tara Books - using it in a similar way to how Pratham Books use their blog
  29. 31. Penguin - far more regular, smaller posts. Use of facebook chat with authors.
  30. 32. Karadi Tales - use of Karadi Bear persona, sharing artwork from their books in a monthly 'calendar', etc. </li></ul>
  31. 35. Identify Us <ul><li>We are an independent children's publishing house doing multilingual books in a variety of genres
  32. 36. Largest English language trade publisher in the subcontinent </li></ul><ul><li>Member of Parliament (LokSabha),Thiruvananthapuram. Author of 12 books.Former Under-SecretaryGeneral,United Nations.Former Minister. RTs do not imply endorsement </li></ul><ul><li>An independent non-profit feminist publishing house.
  33. 37. News, views and reviews from India's fastest growing publisher </li></ul>
  34. 38. <ul><li>Reader, writer-at-large, libertarian, practicing hedonist
  35. 39. Wide range of self-publishing services including print-on-demand and book restoration and archival
  36. 40. Deliver *-* across India
  37. 41. Will eventually grow up and get a real job. Until then, will keep making things up and writing them down
  38. 42. Actor ... well at least some are STILL saying so!!
  39. 43. Writer (has 2 million followers) </li></ul>
  40. 44. Put Your Thinking Caps On... A good bio shares your experience, builds your credibility, makes a first impression and displays your personality. Having a great Twitter bio is important as it can make or break a person’s decision whether to follow you or not. (via gigaom.com) Example of @induviduality's Twitter bio: Children's writer & illustrator. Traveller. Elephant lover. Pomfret Fundamentalist. Trash collector. Fabric fiend. Retro Bollywood Junkie. Learning Urdu.
  41. 45. Twitter <ul><li>Conversational
  42. 46. Takes time to build a community
  43. 47. Limited space for content but unlimited possibilities
  44. 48. Easier for your followers to recommend you to others
  45. 49. Pratham Books – Boi Gari, Skype storytelling sessions, Bike ride
  46. 50. Tulika Books – Kweezzz
  47. 51. Tara Books – Meeting people like @playbythebook
  48. 52. Blaft – distinct personality
  49. 53. #pubnext </li></ul>
  50. 55. Other Platforms <ul><li>Don't jump on all the platforms that everyone is using.
  51. 56. Focus on best medium for effective use
  52. 57. Tara Books - Youtube and the journey of a book
  53. 58. Pratham Books – Flickr for illustrations, Scribd for content sharing and creation, Soundcloud for audio books
  54. 59. Tulika Books - Slideshare </li></ul>
  55. 61. Not Just Publishing <ul><li>Sunil Patki – introduction
  56. 62. Ideas for using social media </li></ul>
  57. 63. But Are We Selling Books Too? <ul><li>Builds trust
  58. 64. Create brand awareness
  59. 65. Assess customer needs
  60. 66. Customer support and complaints
  61. 67. Listen, observe and pick up on opportunities
  62. 68. Allows bookshops and customers to sample your books
  63. 69. Should not be the sole intention of your social media efforts </li></ul><ul><li>Dial-a-Book – use of Facebook and Twitter </li></ul>
  64. 70. Things to keep in mind • Deciding which platforms to use • Use of different clients – Tweetdeck, Hootsuite – time management • Rough ideas about who you want to approach (audience) • Individual vs company voice. Sales vs personal voice. <ul><li>People's perception of your brand personality
  65. 71. Transparency and honesty, handling controversies immediately
  66. 72. Just one of the media channels. Need to use traditional media as well. </li></ul>
  67. 73. Problems and Pitfalls <ul><li>Large investment of time
  68. 74. Slow growth in the beginning
  69. 75. Numbers of fans/followers aren't always accurate metrics
  70. 76. Getting your voice heard
  71. 77. Getting whole team on board
  72. 78. Relatively limited reach
  73. 79. Need to respond as soon as one can
  74. 80. Using correct forum for sensitive issues, clarity of message </li></ul>
  75. 81. Decide on a strategy & pick & use your platforms accordingly Each company has its own personality Social media is for everyone
  76. 82. Illustrations : Ruchi Shah
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