Making
Social Media
work for
SMEs and
Startups
by Prateek Shah
Social Media is like a jungle
Big brands are like Big Trees
everybody can see them
SMEs and Startups are like the small plants
they are barely visible
Social Media
doesn’t work!
Social
Media is
just a fad.
You need
huge
investments
to drive social
media
campaigns.
Why don’...
Lets look at some
SMEs and Startups
that have made
Social Media
work for them
Healthcare –
Just For Hearts
Just for Hearts
Health and heart care consultants, Just For Hearts, started their campaign
with a facebook page with the p...
Just for Hearts
Realising the potential of other platforms, they aggressively started
promoting on other platforms like Li...
Their presence over the years –
• Blog - http://justforhearts.wordpress.com
• Facebook -
http://www.facebook.com/JustForHe...
Just for Hearts
Realising the potential of other platforms, they aggressively started
promoting on other platforms like Li...
Just for Hearts
Google search reveals 8 of top 10 results for their keywords belong to them,
with social media leading to ...
Where they stand today -
• Gets more than 400 hits on their blog/website
everyday
• Their website ranking has increased mo...
Social Media can turn the
unknown into the known.
Define clear objectives for your
campaign before you begin.
Events –
Earthquake Dance
Earthquake Dance
Earthquake Dance is a Dance Troupe based in Delhi and was looking at
social media to try and help them ge...
Earthquake Dance
Without much of a budget for advertising, they made use of their resources
wisely. The contacts they had ...
Earthquake Dance
It led to some dormant contacts becoming active, with leads coming to them
from different quarters. With ...
Use your resources wisely.
You have more than you
think. Connect with people
you already know.
Real Estate –
UrSqFt
UrSqFt
UK based UrSqFt, Real Estate Consultants were setting up base in India. They
had multiple issues like reaching out ...
UrSqFt
Instead of creating a group and asking everybody to join in, some of their
team members joined diverse groups that ...
UrSqFt
For any important property part of their mandate that was to be sold,
messages would be posted by their employees o...
UrSqFt
For any important property part of their mandate that was to be
sold, messages would be posted by their employees o...
UrSqFt
Which would lead to many leads and enquiries from different quarters, a
process which would take many days and many...
UrSqFt
Similarly, for the openings they were looking to fill in India, messages were
posted on LinkedIn, leading to many C...
LinkedIn has immense
potential. Use it wisely to
gain the most out of it.
E Commerce –
Sheep Stop
SheepStop
SheepStop is an ecommerce portal that sells t shirts, with the designs being
crowd sourced. What makes it specia...
SheepStop
Lot of brands and people complain how twitter is difficult to understand
and hard to use, but SheepStop is one b...
SheepStop
A glimpse of their awesomeness.
SheepStop
One of their initiatives allows people to bid for their t shirts on twitter starting
at Re 1. Helps them spread ...
SheepStop
With their less than 3000 likes on facebook, less than 600 followers on
twitter, they are humble, efficient, and...
Honest, earnest and
dedicated efforts are bound
to pay off in the long run.
When you do good work,
word spreads.
Retail –
Imagine Apple
Imagine Apple
Imagine Stores had a unique problem. While Apple is famous, they
wondered how to ensure their advertising go...
Imagine Apple
Then started the process of aggressively reaching out to prospective
customers. Ads targeting residents of t...
Imagine Apple
They had tried ads in the newspaper before, but weren’t sure of their
results. When they posted promotional ...
Imagine Apple
Some of the many queries generated now on a regular basis.
Imagine Apple
Today, the page has grown by leaps and bounds by just strategically
diverting their funds to online efforts....
You can be as big as you
want to be. If models don’t
exist to emulate, you can
take initiative and create.
Matrimony –
ShaadiMagic.com
ShaadiMagic.com
An online portal that offers essential services for Weddings,
ShaadiMagic.com makes interesting use of soc...
ShaadiMagic.com
While they talk about the essential services they can provide, the most
important benefit comes to them in...
ShaadiMagic.com
Some of the queries about their services and tie ups that they receive,
leading to a stronger base of vend...
Many businesses are looking
to tie up with other businesses.
Go look for them.
Agency –
Green Smyles
Green Smyles
Being an service provider, its difficult to promote oneself, since there are no
products to be showcased / ad...
Green Smyles
The approach we took was to create content around the work we do,
upload it on Slideshare, a portal that thou...
Green Smyles
The content shared by us reached out to places we could have never imagined
before, with instances of people ...
Green Smyles
We trended on Slideshare multiple times, with our content coming under their
different sections. We were surp...
To reach out to others,
create content and post it at
places where others are
bound to notice.
Education –
Educational
Initiatives
Educational Initiatives
Educational Initiatives is an Ahmedabad based organisation with focus towards
school kids. Though ...
Educational Initiatives
The off beaten track was taken in this case. Since young school students
couldn’t come to facebook...
Educational Initiatives
Using ning as a platform, Asset Ambassador was established giving kids all the
community features ...
Educational Initiatives
Various events and contests for students are now promoted via the
medium, with the occasional prom...
Educational Initiatives
Parents, students and even the media acknowledged and complimented their
efforts.
Social Media is not just about
facebook/twitter/LinkedIn.
There’s a lot more you can
do, there’s a lot more you
can create.
Communities
Garbage Bin
One of the most loved cartoon strips from India online, Garbage Bin has created
quite a flutter on facebook ov...
Garbage Bin
They’ve now come out with their merchandise collection and also published
their book
Faking News
Its amazing how a blog turned into a website turned into a facebook page can
become so so famous. Faking News ...
Faking News
This is one of the biggest acquisitions online in India for a simple reason. We are
talking about a brand that...
The Viral Fever
Everybody wants a viral video, but it takes a lot to really make them go viral.
Q-tiyapa, The Viral Fever ...
Do it with all your heart, give
things time. If you are doing
something
extraordinary, everybody is
bound to notice.
Networking
Networking
Isn’t social media all about networking to begin with. To make your campaigns
work, to make your brands be seen...
In much lesser time, you get
to meet and network with
many more people in the
social space.
It looks fancy, but social media
doesn’t create magic overnight
To forge new relationships, earn
endorsers, convert social...
So go ahead,
try Social Media
If you succeed soon, great;
if you don’t, your efforts will still
bring in results sooner or...
We wish you all the best :)
Social Media Marketing | Social Media Workshops | Happiness Workshops
*Following brands showca...
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Making social media work for SMEs and Startups

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Even though social media was coined a people's medium when it came around, it is the big brands which seem to be making the most use of it, making small setups wonder whether they can even make efficient use of this medium. Here are quick case studies of organisations from India that have gone from the unknown to being known thanks to Social Media. Features some of our clients at Green Smyles. Know more about us at www.greensmyles.com

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  • Transcript of "Making social media work for SMEs and Startups"

    1. 1. Making Social Media work for SMEs and Startups by Prateek Shah
    2. 2. Social Media is like a jungle Big brands are like Big Trees everybody can see them
    3. 3. SMEs and Startups are like the small plants they are barely visible
    4. 4. Social Media doesn’t work! Social Media is just a fad. You need huge investments to drive social media campaigns. Why don’t my likes increase! Social media is equal to Facebook, right? What’s the ROI? Some Social Media Myths and Questions
    5. 5. Lets look at some SMEs and Startups that have made Social Media work for them
    6. 6. Healthcare – Just For Hearts
    7. 7. Just for Hearts Health and heart care consultants, Just For Hearts, started their campaign with a facebook page with the primary purpose of better branding over time
    8. 8. Just for Hearts Realising the potential of other platforms, they aggressively started promoting on other platforms like LinkedIn, twitter, YouTube and more
    9. 9. Their presence over the years – • Blog - http://justforhearts.wordpress.com • Facebook - http://www.facebook.com/JustForHearts • Twitter - www.twitter.com/justforhearts • Picasa - http://picasaweb.google.com/justforhearts • YouTube - http://www.youtube.com/justforhearts • Delicious - http://www.delicious.com/justforhearts • Flickr - http://www.flickr.com/photos/justforhearts Just for Hearts
    10. 10. Just for Hearts Realising the potential of other platforms, they aggressively started promoting on other platforms like LinkedIn, twitter, YouTube and more
    11. 11. Just for Hearts Google search reveals 8 of top 10 results for their keywords belong to them, with social media leading to better SEO for them.
    12. 12. Where they stand today - • Gets more than 400 hits on their blog/website everyday • Their website ranking has increased more than 30 times over the course of an year • Get many queries for their online and offline consultancy sessions because of the campaign • Are happy with the way word has spread about them Just for Hearts
    13. 13. Social Media can turn the unknown into the known. Define clear objectives for your campaign before you begin.
    14. 14. Events – Earthquake Dance
    15. 15. Earthquake Dance Earthquake Dance is a Dance Troupe based in Delhi and was looking at social media to try and help them get more business.
    16. 16. Earthquake Dance Without much of a budget for advertising, they made use of their resources wisely. The contacts they had developed over the years were sent out invitations to join them over different social media platforms.
    17. 17. Earthquake Dance It led to some dormant contacts becoming active, with leads coming to them from different quarters. With a very small investment, they have been able to generate new business worth much more than what they initially invested
    18. 18. Use your resources wisely. You have more than you think. Connect with people you already know.
    19. 19. Real Estate – UrSqFt
    20. 20. UrSqFt UK based UrSqFt, Real Estate Consultants were setting up base in India. They had multiple issues like reaching out to partners, clients, employees. We suggested them to focus on LinkedIn.
    21. 21. UrSqFt Instead of creating a group and asking everybody to join in, some of their team members joined diverse groups that will help them to address various issues.
    22. 22. UrSqFt For any important property part of their mandate that was to be sold, messages would be posted by their employees on various LinkedIn groups
    23. 23. UrSqFt For any important property part of their mandate that was to be sold, messages would be posted by their employees on various LinkedIn groups
    24. 24. UrSqFt Which would lead to many leads and enquiries from different quarters, a process which would take many days and many meetings offline.
    25. 25. UrSqFt Similarly, for the openings they were looking to fill in India, messages were posted on LinkedIn, leading to many CVs coming their way from not just India but across the world.
    26. 26. LinkedIn has immense potential. Use it wisely to gain the most out of it.
    27. 27. E Commerce – Sheep Stop
    28. 28. SheepStop SheepStop is an ecommerce portal that sells t shirts, with the designs being crowd sourced. What makes it special is that it is 4 years old, they have no funding and they are profitable.
    29. 29. SheepStop Lot of brands and people complain how twitter is difficult to understand and hard to use, but SheepStop is one brand that has made great use of the medium.
    30. 30. SheepStop A glimpse of their awesomeness.
    31. 31. SheepStop One of their initiatives allows people to bid for their t shirts on twitter starting at Re 1. Helps them spread word and makes people wan to win and earn a t shirt
    32. 32. SheepStop With their less than 3000 likes on facebook, less than 600 followers on twitter, they are humble, efficient, and successful!
    33. 33. Honest, earnest and dedicated efforts are bound to pay off in the long run. When you do good work, word spreads.
    34. 34. Retail – Imagine Apple
    35. 35. Imagine Apple Imagine Stores had a unique problem. While Apple is famous, they wondered how to ensure their advertising got people to not just buy, but buy from their store. They’d been trying to run a campaign but just weren’t getting anywhere.
    36. 36. Imagine Apple Then started the process of aggressively reaching out to prospective customers. Ads targeting residents of the cities they are present in were started, including the part of targeting Apple fans.
    37. 37. Imagine Apple They had tried ads in the newspaper before, but weren’t sure of their results. When they posted promotional offers on their page, it resulted in feedback, queries, sales and more people turning up to their store.
    38. 38. Imagine Apple Some of the many queries generated now on a regular basis.
    39. 39. Imagine Apple Today, the page has grown by leaps and bounds by just strategically diverting their funds to online efforts. This surge has lead to a surge in sales, more footfall, better branding and endorsers for a long time to come.
    40. 40. You can be as big as you want to be. If models don’t exist to emulate, you can take initiative and create.
    41. 41. Matrimony – ShaadiMagic.com
    42. 42. ShaadiMagic.com An online portal that offers essential services for Weddings, ShaadiMagic.com makes interesting use of social media for their advantage
    43. 43. ShaadiMagic.com While they talk about the essential services they can provide, the most important benefit comes to them in the form of enquiries for tie ups
    44. 44. ShaadiMagic.com Some of the queries about their services and tie ups that they receive, leading to a stronger base of vendors and comprehensive service
    45. 45. Many businesses are looking to tie up with other businesses. Go look for them.
    46. 46. Agency – Green Smyles
    47. 47. Green Smyles Being an service provider, its difficult to promote oneself, since there are no products to be showcased / advertised
    48. 48. Green Smyles The approach we took was to create content around the work we do, upload it on Slideshare, a portal that thousands refer to, and hope that the relevant people notice us.
    49. 49. Green Smyles The content shared by us reached out to places we could have never imagined before, with instances of people across US and Europe sharing it. Many thousand views overall and many hundred shares helped us get noticed
    50. 50. Green Smyles We trended on Slideshare multiple times, with our content coming under their different sections. We were surprised to see a slideshare making it to ‘LinkedIn’ today, resulting in global reach for what we created.
    51. 51. To reach out to others, create content and post it at places where others are bound to notice.
    52. 52. Education – Educational Initiatives
    53. 53. Educational Initiatives Educational Initiatives is an Ahmedabad based organisation with focus towards school kids. Though they wanted to try out social media, the big problem was how to cater to an audience that isn’t allowed to be on facebook itself.
    54. 54. Educational Initiatives The off beaten track was taken in this case. Since young school students couldn’t come to facebook, a separate platform was created which could be used by kids. AssetAmbassador.com was born.
    55. 55. Educational Initiatives Using ning as a platform, Asset Ambassador was established giving kids all the community features they would like to use, helping them interact with one another and keeping a strong check on who became part of this.
    56. 56. Educational Initiatives Various events and contests for students are now promoted via the medium, with the occasional promotional mails also going out. Most importantly, kids were gifted a portal that their parents approved of, and where they interacted, shared and learnt.
    57. 57. Educational Initiatives Parents, students and even the media acknowledged and complimented their efforts.
    58. 58. Social Media is not just about facebook/twitter/LinkedIn. There’s a lot more you can do, there’s a lot more you can create.
    59. 59. Communities
    60. 60. Garbage Bin One of the most loved cartoon strips from India online, Garbage Bin has created quite a flutter on facebook over just an year.
    61. 61. Garbage Bin They’ve now come out with their merchandise collection and also published their book
    62. 62. Faking News Its amazing how a blog turned into a website turned into a facebook page can become so so famous. Faking News brought satire news to India.
    63. 63. Faking News This is one of the biggest acquisitions online in India for a simple reason. We are talking about a brand that has been built all thanks to just facebook and twitter.
    64. 64. The Viral Fever Everybody wants a viral video, but it takes a lot to really make them go viral. Q-tiyapa, The Viral Fever has emerged as a great example of a brand that was made thanks to what it did online. Brand tie ups have already started to happen
    65. 65. Do it with all your heart, give things time. If you are doing something extraordinary, everybody is bound to notice.
    66. 66. Networking
    67. 67. Networking Isn’t social media all about networking to begin with. To make your campaigns work, to make your brands be seen, go be seen yourself. When people get to know you, people get to know your brand too, make the most use of it
    68. 68. In much lesser time, you get to meet and network with many more people in the social space.
    69. 69. It looks fancy, but social media doesn’t create magic overnight To forge new relationships, earn endorsers, convert social into sales, you need to wait patiently But the best way to know if social media works for you is to try to make social media work for you
    70. 70. So go ahead, try Social Media If you succeed soon, great; if you don’t, your efforts will still bring in results sooner or later. Either ways, you win :)
    71. 71. We wish you all the best :) Social Media Marketing | Social Media Workshops | Happiness Workshops *Following brands showcased in the presentation are/have been Green Smyles Clients – Just For Hearts, Earthquake Dance, UrSqFt, Imagine Apple, Educational Initiatives(AssetAmbassador)
    72. 72. Thanks! www.greensmyles.com + 91 98106 20791 mail@greensmyles.com facebook.com/GreenSmyles twitter.com/GreenSmyles linkedin.com/company/Green-Smyles We’ll be happy to make you happy :)

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