IntroductionOrganization Name SarvajalFounders Anand Shah & Naman ShahEnterprise Mentor Sameer Kalwani, CTOCity AhmedabadName of the Intern Prateek BhattsamantOrganizational Size 67Organization Establishing Year 2008
Organisation AboutAt Sarvajal, we develop sustainable drinking water solutions for rural and urban populations where the quality of water is often the cause of more than 60% of common health ailments. Our business is designed around scalable innovations, technical/process improvements, ensuringlivelihoods for local entrepreneurs, and developing customized community water filtration systems that can produce ultra-affordable drinking water for the masses. Our commitment is to make purified drinking water accessible and affordable to all. Vision To provide clean, safe drinking water at a highly-affordable price across India.
Service | Business ModelSarvajal provides affordable, accessible and pure drinking water to the peoplein rural areas who do not have access to it. Franchisee business model • Each franchisee is provided with a water purifying unit • The franchisee operates the unit and keeps part of the sales revenue Support Services • Since Sarvajal subsidizes the machines, its in Sarvajal’s interest to keep the machines running. • The maintenance is provided by Sarvajal along with marketing support are provided to franchisees to increase sales and improve operations. Research and Development + Partnerships • Technological solutions are introduced to help automate the machines and provide necessary rural management support. • Sarvajal has tied up with several vendors to bring the traditional cost of an RO plant down by six fold.
Impact Health Impact Number of water-borne diseases Number of people drinking water Social Impact Number of Number of rural franchise water locations entrepreneurs
Marketing and Sales | Pricing Strategy Water is sold at 25 paise per Liter Which gets more people For every liter sold, to drink clean water Sarvajal keeps 10 paise The revenue is This increases water reinvested to provide sales maintenance and marketing support
Marketing and Sales | Promotion Channels Launch Educational Marketing Activities Programs • Through the use • Through local • Educate public of Hoardings, festivals generate about the Wall Paintings, attraction advantages of radio ads people towards the drinking filtered are made aware franchise water of nearby business outlet Sarvajal outlets
Marketing and Sales | Distribution Channels Buying from the franchisee • People go to the franchisee, buy the water, and pay. Water sold in specific quantities • Water is sold in multiples of 5 liter, 10 liter and 20 liters. Delivery boys • Customers can avail home-delivery of the carboys at an extra charge of Rs.4 per 20L carboy. Prepaid cards • Customers can avail the prepaid card facility, where they pay for 30 20L-carboys of water, and can get the water anytime they want.
Start-Up Story | About GDLThe Grassroots Development Laboratory (GDL) was established in 2006 as a partnership between thePiramal Foundation and Indicorps in order to engage talented and committed young people to findsolutions to some of India’s most pressing development challenges. The GDL mandate is to work towards locally-appropriate solutions that have national relevance and the potential to be scaled. The GDL takes an experiment-based approach that integrates innovation and best practices while promoting social enterprise and participatory development. The initiative is designed to be an incubator for disruptive innovations and to be a partnership with the local community to collaboratively improve conditions in Bagar.VisionTo become a premier center for social enterprise in the global development community.
Start-Up Story | About SarvajalThe Bagar Drinking Water Initiative was initially piloted at GDL inresponse to health problems caused by fluoride contamination inthe local drinking water.In order to ensure a scalable model that would drive innovation andallow this disruptive innovation to spread across India, the BagarDrinking Water Initiative became Piramal Water Private Limited(under the Piramal Foundation) in 2008, at which point the Sarvajalbrand name was introduced.Sarvajal operates on a social enterprise model in which the productis priced cheaply enough for India’s poor to afford and revenues aredirected towards maintenance and expansion.
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