Driving business through videos

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Driving business through videos

  1. 1. Driving Business Through Videos<br />Prasoon Joshi<br />http://Vaakings.com<br />© Prasoon Joshi, 2010 http://Vaakings.com<br />
  2. 2. Which products may need a video?<br />Physical products like electronic devices, gadgets, etc.<br />Products that exist ‘under the cover’ – Intel inside!<br />Services.<br />People as products – Consultants, Analysts, Freelancers, etc.<br />Software – tools, services, apps.<br />© Prasoon Joshi, 2010 http://Vaakings.com<br />
  3. 3. What videos are we talking about?<br />A simple product description video (remember Apple?)<br />A cleverly crafted meme video.<br />User experience collation video (simple compilation of your customers’ emotions in a video)<br />Personal/Company brand enhancing video.<br />© Prasoon Joshi, 2010 http://Vaakings.com<br />
  4. 4. Why use a video?<br />Meme approach<br />Viral marketing.<br />Enhancing customer trust – show them what they’re going to buy!<br />Personal appeal from the company and the people behind it.<br />Say more about the product.<br />© Prasoon Joshi, 2010 http://Vaakings.com<br />
  5. 5. How to make that product video?<br />Get professional help if you can afford it.<br />A slick digital animation should do wonders for a product.<br />‘Just Talk’ about your product!<br />Think of an interesting concept to construct a ‘meme’.<br />Screen capture tools for a software product.<br />Encourage customers to make videos about your product – the viral effects would be devastating for your competition!<br />© Prasoon Joshi, 2010 http://Vaakings.com<br />
  6. 6. Where should the video live?<br />Everywhere possible? – NO!<br />Each medium has its own vibe – meme lives best in Youtube, Facebook, Dailymotion and the like. Restrict it to these, don’t place them on your official website!<br />Professional product presentation MUST stay in the official corporate website.<br />Mediums like corporate blogs and alternate communication channels can have all types of video contents however.<br />© Prasoon Joshi, 2010 http://Vaakings.com<br />
  7. 7. When should the video hit the airwaves?<br />Each type of video has its own marketing inclusion time.<br />Product description videos should be out with the product launch.<br />Meme centric videos would spread only when the product is already identified by people to a certain extent.<br />A poor choice of inclusion time may not only waste the efforts on the making of the video but may even hamper the marketing campaign as such!<br />© Prasoon Joshi, 2010 http://Vaakings.com<br />
  8. 8. How much should you invest in a video?<br />Fix a budget first and then think of the type of video that you can afford.<br />The success of a video does not depend on the money spent on it alone.<br />Spend judiciously: spend time on thinking out the video campaign rather than spending money aimlessly.<br />© Prasoon Joshi, 2010 http://Vaakings.com<br />
  9. 9. © Prasoon Joshi, 2010http://Vaakings.com<br /> You are free to share this presentation as long as the content is not modified or misrepresented. Proper credits should be given to the author in case of reproduction of any content presented here.<br />© Prasoon Joshi, 2010<br />http://Vaakings.com<br />

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