Your brand and reputation starts with your employees, executives, business partners, vendors, editors, advertising, media, web, materials, and customers. All employees should know your value proposition. What differentiates your brand from others.
PROTECT YOUR COMPANY’S REPUTATION Customers are increasingly making brand choices based on the total reputation of an organization. (How it relates to all internal and external stakeholders).
BUILD COMPANY’S BRAND AROUND CUSTOMER PREFERENCES
Continually research and respond to changing customer preferences
CUSTOMERS DEMAND BRANDS THAT ARE PERSONAL AND NOT MASS PRODUCED
Customers want more than a transaction – they want an “experience” with your brand
This is the reason iPod is so much more successful than traditional CDs.
ANTICIPATE EVERY ENCOUNTER OR TOUCH POINT A CUSTOMER HAS WITH YOUR BRAND – A 360º VIEW
BRANDS SHOULD CREATE EMOTIONAL TRIGGERS… TO BUILD CUSTOMER RELATIONSHIP