Prad times 2011 march


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Prad times 2011 march

  1. 1. Vol 1, Issue 4 February-March, 2011 Pg 8We Storm Pg 3The Industry Dr. Shashikala Gurpur Adds More Woman Power Pg 3 Tete-a-tete With PAT Pg 11 Pg 4 Bouquets Pg 5 Basketball All The Way Pg 5 WunderdogsIn The land Of Industry ExposureThe Narmada
  2. 2. Dr. Shashikala Gurpur on And PAT came the response...National Law Commmission A tete-a-tete with Professor Atul Tandon Rochelle JobardVishal Abhyankar of graduate and postgraduate These are just a few of her many Most of us would have heard Senior Professor at MICA. teaching, advocacy and research achievements and talents. Here of those unbelievable instances His session was quite an eye- experience along with around 3 is wishing her many more such of major brands messing up opener to the various cultural years of corporate and legal advisory glories. We do hope she will communication in different nuances and intricacies experience enabling research, have the voice of the average countries around the world. Take that need to be taken into publications and/or working of woman and girl child given for instance when Kentucky Fried consideration when brands innovative ideas with strengths such a hearing in the government. Chicken entered the Chinese decide to communicate with a as leadership abilities, persuasive market, to their horror they global audience. The students skills, communication and team skills. discovered that their slogan "finger analyzed famous ad campaigns lickin good" meant "eat your that had great impact fingers off ”! Or when Pepsi entered worldwide such as Nike, Her list of accolades is long the Chinese market a few years United Colours of Benetton, and full of meaningful work. In ago, the translation of their slogan HSBC amongst others. It is with great pride that we 2008, she gave a presentation at One important point made "Pepsi Brings you back to Life" announce the nomination of Dr. the International Delegation to by PAT was that there are two turned out to be a little more literal (Mrs.) Shashikala Gurpur Murphy, Dundee, UK; IALS, Canada. She kinds of advertisement - those than they intended. In Chinese, the Director, Symbiosis Law School, also initiated the Community Legal that win awards and those slogan meant, "Pepsi Brings Your to the National Law Commission, Service on Community Lawyering that actually help sell the Ancestors Back from the Grave" Government of India. product. PAT’s sessions were in collaboration with City University All these cross cultural gaffes of New York School of Law, USA committed by major brands extremely informative and Dr. Gurpur has a doctorate in and set up the Permanent Legal gave us a fresh perspective PAT worldwide were dealt with International Law with 15 years Care Centre in Pirangut Village. on branding and marketing. in detail by Professor Atul Tandon, former Director andRamesh Ramanathan invokes the fervour of PR & AdvertisingSwades WorkshopVatsala Dimri Synjini NandiThe 62nd Republic Day was in New York and returning to India. The four day workshop withcelebrated enthusiastically by He spoke about how he, along with Mr. Aughi Dalton and Mr.the Staff and Students of SIMC, his wife, started Janaagraha as a Sudarshan Shrinivasan wasSIBM, SCDL and Symbiosis movement to encourage peoples refreshingly original. Mr.Society, Bengaluru. The function participation in public governance. Aughi Dalton, Director,was hosted by SIMC Bengaluru. He discussed about the various Learning Innovations,The day started with flag problems that India is facing and Mumbai is a Brand Consultant Mr. Sudarshan Shrinivasanhoisting by the Guest of Honour, the important measures to be who conducts workshopsMr. Ramesh Ramanathan, taken in order to resolve them. for corporates. He is also aCo-Founder, Janaagraha. He He motivated the students by visiting Faculty at Jamnalal Cotton, Golden Tobacco, Citibank,is also the National Technical underlining the importance of the Bajaj Institute of Management Enercon, Asian Paints, GoodlassAdvisor, Jawaharlal Nehru Urban day and also emphasized that as Studies, Mumbai, NMIMS, Nerolac, Merck and Godrej. HeRenewal Mission, Government responsible citizens, it was their Mr. Aughi Dalton Amity Global Business School gave the students a thorough insightof India and Principal Advisor duty to make an effort to bring about and several other leading into the advertising world and alsoto the Government of Rajasthan the change they wanted to see in B-Schools. He has worked on conducted certain exercises to fosterwith regard to State Urban the society. The interaction was an a wide range of products and creative thinking. For the first time Plus conducted sessions onReforms and has decades of overwhelming experience for all. were presented by the students. services such as Taj Group of the students tried their hands at Public Relations. He conductedexperience in urban microfinance. The Program was efficiently The Celebrations ended Hotels, Raymonds, Amul Milk ad film making which turned out a mock press conference whichMr. Ramanathan shared his hosted by Pooja Pillai, SIMC with a vote of thanks by products, Limca, U.P. Tourism, to be a great learning experience. was a total learning experienceexperience of leaving his successful and Shalin Kotia, SIBM. Various Himadri Garg, Vice President, Saffola, Life Insurance, Mr. Sudarshan Shrinivasan, for the as a high-flying Citibanker cultural activities and speeches Piramal, Siemens, Greaves President of Prognosys Perception 3
  3. 3. Wunderdogs Speedy Gonsalves The World is our OysterSrishti Modi Winners - Boys Vishal Abhyankar Avranil Kumar Das We, the passing out students, had a bonanza - the Outbound Training Program at the Eagle Underdogs Ridge Resort which made for a great memory bank. Memories shared to be told in posterity: Nikhil Pandit beautiful, happy and bright. There were as Mohammed Sahle many as nine activities, each of them being a Siddharth Khandelwal group task with a time-limit and a marking matrix. The entire batch was divided into two Lathan Zoa Sikha groups. Each new activity saw a new leader. Varun Deshpande The entire exercise saw the emergence of some Surya Yeramilli brilliant tactics and ideas in completing tasks. This spanned over two days. The kaleidoscope of memories was the camaraderie, the coolThe Sports and Adventure Club, Winners - Girls breeze, the unification, the laughter, theSAC, organized an intra-campus green trees, the singing, the sleepless sky, thebasketball tournament. The dancing, the unspoken whisper, the untouchedplayers as well as the cheering In a gaming competition dew - memories old and new, all celebratingcrowd displayed unparalleled Kunga Sangma organized by SIBM, SIMC- B the spirit of the times, small, big and inenergy and enthusiasm. There senior student, Hitesh Dagar between, that they lived together for now andwas a lot of excitement in the Snehi Sheshtha won the first prize at the Need forever at that magical place called SIMC- B.air with everyone exuberantlysupporting their respective Suklangin for Speed competition. It wasteams. Ironically, the ‘Underdogs’ tough, but Hitesh sure proved Riti Arora to be a Speedy Gonsalveswon the Boys’ Tournament,emerging Wunderdogs, while bagging the first prize.the SIBM seniors’won the Girls’ Tournament. team Kaveri meets ride, some golas and lots of shopping. The feedback from the MICA faculty Narmada The second day saw interaction with was thus, “students everywhere are the MICA faculty facilitated by Mr not very different, they all are equallyColossus 2011 Shweta Goud Alan D’Souza. This was followed intelligent and enterprising”. TheVishal Abhyankar A trip to bring the by lunch and high tea sponsored by Ads presented by the students wereSIBM organized Collosus 2011, which included like-minded together, a SIMC- B. Students got an also well received. Our students gota number of events from Stunt Mania, Fashion friendly visit to MICA. excellent chance to interact and to see some of the work by the MICAShow, Rock Concert, Ad Film Making to gain knowledge and different students and their curriculum.Symbiosis Business Bazaar, Basketball and many The trip kicked off on a perspectives to varied issues.other competitions. The event was covered 36 hour journey in theby VJ Siddharth from MTV, one of the main train, wherein we had asponsors of the event. All the events were whole bogey chartered.organized on our campus and saw participation Fighting boredom,from a lot of colleges across the Country. hunger, heat and sleep, VJ Siddharth at Colossus 2011 they finally reached their The Biking Fashion Show destination, red brick Daredevils at Colossus by buildings adorning the SIMC-B colour of nature and seniors. beauty, MICA, a campus located in the heartland of rural Gujarat. Ahmedabad Darshan was the highlight of the first day with a hot air balloon Prof. Maya Chakravarti Vishwanathan and Mr. Alan D’Souza with the MICA Faculty and Team SIMC- B 4 5
  5. 5. Find us at Zee Television, Coral Research, Ipsos Indica Research, Insight Instore, Creativity RevisitedSuparana Roy CNN IBN, Beehive Communications, O&M, Percept Picture Company, Edstrom, Edelman, Weber Shandwick, Integral PR, Hanmer MSL, These are a couple of creative works by the Group M, Vogue, Idea Spice, Spykar, Fever 104 FM amongst others. students of SIMC- B. Print Ad by Uchit Gupta Live Projects Photographed by Shweta Goud Sumit Kaushik SIMC- B students are actively involved throughout the year in live projects. Some of the projects that they have undertaken are presented here: Scripting- Hindi and English for Corporate Film Worked in Production Department. for ‘Elken Bio Pure’ International Cross-cultural theatre festival at Man- TBWA Tequila. chester, UK- “Contact the world 2010 theatre festival”. Students: Sayantan Ray, PM Arun, Pradyumna Student: Shrey Gandhi Narahalli, Priyanka Jayaraj Strategic Communications & PR Council. Branding and Social Marketing Media Centre Management for TIE Entrepreneurial Outward Insights (Mumbai) Summit 2010. Student: Shweta Goud Student: Sumit Kaushik Research, Analysis & Report Members of the Planning Team Infollion Research Services Pvt. Ltd Event “Sambhrama” – Annual Family Day of Infosys, Student: Shrey Gandhi Jaipur. Students: Gaurav Narula & Ritesh Verma Factual Description of Events Chandra Trio (Jaipur) Internet Advertising on Yahoo Search Engine. Student: Arushi Mathur Suksh Technology, Bangalore. The placements Season kicked off on a Students: Gaurav Narula, Harsh Kathotia Event Management high note with Zee Television coming Vasanthratna (Bangalore) in and absorbing three students Analyzing Relationship between Customer & Students: Swapnil Pandey, Snigdha Sharma, in one swipe for the profiles of Company Naveen Tanwar. Marketing, Programming and Media Jindal Saw Ltd, Bangalore Research. Students are up for grabs Student: Gaurav Narula Media Planning and Understanding in diverse roles such as as Marketing, Mantrin Advergatising Ad Sales, Business Development, Survey on Bangalore Traffic Conditions Research Analysis and Report Market Research, Media Research, Bangalore Traffic Department Usha International Ltd Market Programming & Content Promotion, Students: Snigdha Sharma, Ankita Pal and Harsh Student: Disha Birdie Designing & Visualizing, Corporate Kathotia Communication, Events and BTL Consumer Behavior of VIVEL Soap, Analysis and Pitch to Presentation Promotions. Report. ITC (Kolkata) Students: Pradyumna Narahalli, Srishti Modi 8 9
  6. 6. The Digital Ensemble all of them offer the same services, none greater, none lesser and surprisingly all of it seems to go Hall Of FameSurya Yerramilli back to one single channel – the World Wide Web. The real competition exists in the race to cast moreThe dawning of the new millennium paved way to impressions on as many users as possible. Appreciation “many great inventions but the one thing that took The last decade saw a great uprising of the digital Mail for PRADthe world by storm was perhaps the emergence of era but ladies and gentlemen, you haven’t seen I am very impressed wth this Times:Digital Media. A new platform which not only is anything yet. Expect bigger things from this outstanding woman (Ishita “ Rochelle Jobard is truly dedicated toopening new avenues but is also bringing the peopleof the world closer to each other, now one wouldn’t platform in the coming years as both marketers and consumers slowly start realizing its potential and Mehta) and give her my strongest recommendation for roles “ I am very impressed with the contents of her craft and has by far been one of the best student interns to have evereven start to imagine in how many ways. Social start shifting focus to this new side of the world. ” which require intelligence, the News letter and worked with CERE.Networking was probably the ultimate organization, communication skills, also the happeningsbreakthrough in the digital space during the pastdecade with popular websites like Facebook and acebook is the Buzz word: service and a positive attitude. ” at SIMC Bangalore. Wish I was there to witness theseTwitter taking the lead. You know that there’s boundto be big business involved when there’s a freshindustry out there which has the potential of Says afaqs Neha Mishra Sreenesh Bhatt ” interesting events. Dr. Rashneh N. Pardiwala Planning Director - Mr. Dilip Londhe Founder & Director, CEREattracting sellers, consumers and marketers all Strategic Planningon to a single podium. That’s the place to be and “Buzz” is about the excitement around brands as Ogilvy & Mather, Bangaloremake your voice heard.90% of internet friendly seen from the point of view of the consumers. Incitizens around the globe use online channels to other words, it is the story of brands that the userscompare and find the best prices of a product before enjoy talking about. Just as conversation ebbs and flows, so does interest in a brand. Facebbok tops It’s Yesterday Once Morepurchasing it. This is what Branding is comingdown to, Differentiation - as in the actual sense, the list in this category followed by Blackberry andno other medium offers the power to analyse and Tata Docomo. The most striking aspect of this years poll is the number of new brands that have enterededucate yourself about the differences between ich I o know the list - and that too at the very top. In fact, four tak e wh erish... one It is crucial tcompeting brands as much as A mis like to ch K. Das me Qui to dothe online consortium does. of the five top brands werent even in the 2010 uld ni l C – So n!! mad te s imp what NOT shortlist: BlackBerry, Tata Docomo, Volkswagen and wo - Avr a IM to hta ew ly parna RoySo, when was the last time you walked into a Mall s in S Y but ita Me as t - the b - Su ear Micromax. The other trend is the domination of theand received a Bluetooth message on your mobile? LA - Ish o `s ettl est decMobile media is another such channel which was upper echelons by brands from the mobile space. T w o y a REP e do i The report clearly shows that brands like Facebook et m e r ets..will - Ru wn’ sion I e g elf, no regleft underutilized during the past two years. Oncontrary, mobile media has attracted many and Blackeberry are here to stay and would o vered mys ssel in SIM ver re I redisc C Fern C place whe pent at SIM surely take the majority of the share of attentionyoungsters to adapt to the new platform as the A ent s - Ripple Parekh and ez every momtech savvy youth find it to be a value added service as well as the share of wallet in days to come. cherishwhich is being offered by companies. It would be why; Source: ith a why not? n ed winteresting to know that a vast majority of It was something unpr apeople who receive such communication are likely to edictable which in the Start ng with a aghuram i Rentertain these messages by accepting them as end was right, and we had the time of our liv finish Neerajamost of them offer information for free. With new es -age software being developed for smartphones like - Varsha Hegde“Oxicash”, users now have more powergiven to them, right at their fingertips. TheSo much for competition on the digital front - very G coo E/PI pr ise was rain rdin ocesMicrosoft launched its much publicised search xerc of b od fun a & so ted!! GE s was ve le e d a lot rt peri ho anengine “Bing” in 2009 and hoped to bring in a big w o a qu was proc ry w The active ry sh of a ther lity tim the GD ess was ll eduel with Google, but did you ever realize that you in r te ng in mi a ve motto otally the was t Back to fr th e all o e& h e ne ver aga ope to had ... w ecan be taken to another search engine with help stor e...Like ercise quiredof one? Try “Googling” Bing or try to search for“Google” on Excite and so on, it’s as simple as that m C x of ti ...this e x and r ng. o SIM f the b x think e i the Future the s xt 2y in & for b tudents r ... :) Th that to eing an an be o t o he bo so n d the j ks to al ou uryto switch. Then what’s the scope of competition on of t ice t o us pan lsuch a platform one might wonder, well virtually out !!! el Illustration by Russell Fernandez Aparna Goel Sagun Nagar 10 11
  7. 7. The Literary Team Clockwise from L-R: Srishti Modi, Synjini Nandi, Russel Fernandez, Vishal Abhyankar, Avranil K. Das, Vatsala Dimri, Neha Mishra, Naveen Tanwar, Suparna Roy, Rochelle Jobard, Sumit Kaushik, Shweta Goud The InkslingersWith the seniors passing out as the Pioneer Batch of SIMC- B, we, the Inkslingers bring you the last Issueof PRAD Times of the Academic year 2010 - 11. We create this Issue with great joy as well as a little bit ofnostalgia. Publishing PRAD Times has been the most meaningful as well as exciting endeavour duringour times at SIMC-B. We are proud to say that PRAD Times is our creation, and it isvery dear to all of us. All the best to the Senior batch and lots of luck to the Juniors.As this is our last issue for the year, we would like to take this opportunity to give credit to our seniormembers, who will not be able to work with us on the next issue and who have been an integral part ofour team, without whom it would not have been possible for us to regualrly deliver this newsletter to you. Suparna Roy Neha Mishra The bubbly critique of the Inkslingers, she lives upto The silent slinger of the Inkslingers, she made sure that the name of an Editor. Always looking for gramatical the work was done on time. Her inputs were valuable mistakes and making sure that every dot is in place. and she always gave a new angle to our thoughts. Together they have been the best co-ordinators that we could have had. The Inkslingers thank them truly for their valuable contribution to PRAD Times and wish them all the very best for their future endeavours.Special thanks to: Russel Fernandez He created the Inkslingers Logo as well as the original Design and Layout of the newsletter. The ink splashes theme that you see in every issue, including this one, was his idea. We owe our kickstart to creativity to him. Editors Suparna Roy Neha Mishra Shweta Goud Vishal Abhyankar Layout Vishal Abhyankar Synjini Nandi Designs Naveen Tanwar Shweta Goud Reporters Avranil Kumar Das Rochelle Jobard Srishti Modi Vatsala Dimri Sumit Kaushik This is the e-Newsletter of Symbiosis Institute of Media & Communication, Bengaluru. For any suggestions or feedback, please mail us at 12