Weblog Branding


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A must watch presentation for a blogger who wants to make it big in blogosphere

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Weblog Branding

  1. 1. Blog Branding Turning Blog into Business
  2. 2. Spot the Similarity
  3. 3. All of them are BRANDS today
  4. 4. A Blog isn’t “Just a Blog” <ul><li>Those who still believe a Blog as </li></ul><ul><li>“ Just another way to express one’s thoughts ” </li></ul><ul><li>have greatly underestimated it’s capabilities and influence </li></ul>
  5. 5. Web Trends <ul><li>Magazines(both offline and online) are loosing their subscribers </li></ul><ul><li>Blogs are gaining constant popularity </li></ul><ul><li>Clear transition of audience from hardcore publishing platforms to blogs </li></ul>
  6. 6. Conclusion <ul><li>Blogs are </li></ul><ul><li>“ Most Promising Media Assets” </li></ul><ul><li>of FUTURE </li></ul>
  7. 7. Remember… <ul><li>Further suggestions only apply for those bloggers who aspire to enjoy their life at their own terms by making themselves Financially Secure with a self built carrier as a Professional Blogger </li></ul><ul><li>It is preferred for those who visualise their blog to function as an “Internet Media Company” like TechCrunch , ValleyWag ,ReadWriteWeb and many others ,after considerable efforts and time </li></ul>
  8. 8. Brand your Blog ! <ul><li>From the Scratch </li></ul><ul><li>Do’s </li></ul>
  9. 9. From the Scratch <ul><li>Concept </li></ul><ul><li>Theme/Template </li></ul><ul><li>Logo </li></ul><ul><li>Tagline </li></ul>
  10. 10. Concept <ul><li>Go for “Directional Blogging” </li></ul><ul><li>Examples </li></ul><ul><li>Labnol.org - Technology,softwares,gadgets tips & tricks </li></ul><ul><li>Medgadget.com - Medical gadgets & technology news </li></ul><ul><li>TechPluto.com - Tech Startups review </li></ul><ul><li>Think about your interest and abilities ,then choose your field </li></ul>“ Think a Concept,Brand will follow”
  11. 11. Theme/Template <ul><li>Avoid flashy/immature templates </li></ul>Select a clean and simple blog theme.Let your content gain maximum attraction If HTML/CSS terrifies you,better go for Ad optimized blog templates
  12. 12. Logo <ul><li>It’s the most prominent part of a Brand </li></ul><ul><li>Search out for the availability of a domain name that suits your concept </li></ul><ul><li>Make your ‘domain name’ same as your ‘logo’ </li></ul><ul><li>Don’t use your own name as your Logo or Brand </li></ul><ul><li>Use imagination and Photoshop to design your logo by yourself </li></ul>
  13. 13. Tagline <ul><li>Tagline – “A line that defines your blog” </li></ul><ul><li>It should be simple,unique and interpretable </li></ul><ul><li>Absurd taglines sometimes prove more effective than simpler ones </li></ul>
  14. 14. Do’s <ul><li>Keep the language formal with pinch of informal style of writing </li></ul><ul><li>Method to promote your blog offline </li></ul><ul><li>Get a number of T-shirts with your LOGO at the back (You may use services from itasveer.com ) </li></ul><ul><li>Keep one for yourself and gift other T-shirts to your good friends </li></ul><ul><li>Wear your Brand atleast once a week </li></ul>“ If you have it,then wear it”
  15. 15. Do’s <ul><li>Get a vinyl sticker designed showing your LOGO and paste it on the back of your car </li></ul><ul><li>Such a facility is available in Car graphics designing shops. Infectious.com is also an option </li></ul><ul><li>The idea is to let ,even non-living things speak your brand </li></ul><ul><li>Present yourself as a part of the Blog editorial Group, not as the owner of your blog.Later,when the editorial team will grow,then organised system will prove to be highly helpful </li></ul>
  16. 16. Do’s <ul><li>Use Post Slug(within editor) effectively.It modifies the URL of the blog posts and makes it SEO friendly </li></ul><ul><li>Follow all the basic practices of Blog promotion such as </li></ul><ul><li>Leave sensible comments on other blogs(avoid junk comments) </li></ul><ul><li>Participate in Yahoo ! Answers ,Wikianswers by answering other’s queries </li></ul>
  17. 17. Queries/Feedback <ul><li>Kindly send me your query/feedback to [email_address] </li></ul><ul><li>Visit TechPluto.com for Startup reviews </li></ul><ul><li>To know more about presentation author Prashant Sharma , log onto prashantsharma.info </li></ul><ul><li>The complete presentation is an individualistic work of TechPluto editor Prashant Sharma </li></ul>