Product line of nestle

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Product line of nestle

  1. 1. PRODUCTLINE
  2. 2. INTRODUCTIONPRODUCT LINE:A group of products that are clearly related becausethey function in a similar manner are sold to the same customer groups,are marketed through the same type of outlets or fall within given pricerangesPRODUCT MIX:A Product Mix also called a PRODUCT ASSORTMENTis the set of all products and items a particular seller offers for saleOTHER TOPICS DISCUSSED:PRODUCT LINE LENGTH:STRETCHING : FILLINGPRODUCT MIX:WIDTH :LENGTH :DEPTH
  3. 3. PRODUCT LINE OF NESTLE
  4. 4. MILK AND NUTRITIONPRODUCTS
  5. 5. CONT…
  6. 6. INFANT PRODUCTS
  7. 7. BEVERAGES
  8. 8. CONT…
  9. 9. BEVERAGE SYSTEMS
  10. 10. PREPARED DISHES ANDCOOKING
  11. 11. CONT…
  12. 12. CONT…
  13. 13. CONT…
  14. 14. CHOCOLATES ANDCONFECTIONERY
  15. 15. CONT…
  16. 16. CONT…
  17. 17. VENDING AND FOODSERVICES
  18. 18. CONT…
  19. 19. FOOD SERVICE PRODUCTS
  20. 20. CULINARY
  21. 21. TOUCH POINTS
  22. 22. PRODUCT MIX
  23. 23. PRODUCT MIX OFNESTLEMilk products and nutritionBeveragesPrepared dishes and cooking aidsChocolates and confectionaryVending and food services

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