How do you measure the power of words?

@Words transform…Built web visibility and innovative marketing campaigns that repositioned Rai Foundation for goodeDMs that clicked!Then NowWebsitesRefurbished websites using SEO based writing that improved brand visibility as web is one of the most popular medium used by the TG.Created positive vibes for the brand by focussing on “Real Success Stories” Campaign created a history of sorts , three-fold increase in admissionsMagazine AdTestimonials made all the difference

@Words bring new ideas to lifeWrote the first branded Facebook application132One of the first projects I did for Wunderman and is known to be the first Branded Facebook Application. A fond memory I would love to repeat

Words elevate…Wrote DMs & DR Ads that got record responses@Phase-2Phase-1Direct Response AdseEnglish was a tough product to sell for ITBC. Created record sales by writing bang on target copy with killer concepts. Have supervised writing of DR Ads that created revenues as high as Rs. 1 Crore per ad.A Classical Mailer for India Today Book ClubCreated and Supervised Creation of DMs that recorded a phenomenal response of more than 20% From creating to-market strategy for eEnglish to helping in writingDR Ads and DMs that recorded highest sales ever. ITBC is something I will always be proud of.

@Words redefine business paradigm…A whooping 8-fold increase in Airtel business in just 1 yearThenWunderman mainly made bill elements and a rare poster/dangler for Airtel. From writing strategy to creating impactful copy with a focus on in-time deliveries, I added vigour to the Airtel business in Wunderman and was commended for the fete by the Branch HeadNowWunderman has won the Internal business (nationwide) and is the preferred partner of Airtel for all their DM campaigns. We are slowly entering into business ties with Digital TV, Airtel Broadband etc.

Let’s have a word…Call me, Prashant Gandhi at +919911623239 or email @prashantgandhi1980@gmail.comprashantgandhi1980@yahoo.comprashantgandhi1980@rediffmail.comVisit http://demystifyingcopywriting.blogspot.com/to see my views on copywriting.