1ka100

1 ka 100A drive by Bhaskar Jindal and Sopaan
Initiative Overview
www.sopaan.org

Background
A drive to raise funds had been on Team Sopaan’s mind for a while now
Bhaskar Jindal who is a close friend for a few years came up with the idea of driving from Delhi to Mumbai and we jumped with joy at the opportunity
We quickly drew a high level map, attached some values to the overall plan and thus 1ka100 was conceptualized
1 ka 100 essential means that we drive for 1km for every 100 rupees we get
We aim to target a larger audience via this drive as we feel sensitization is more important than money, and that’s why individual contributions have been kept as low as Rs. 100. It could be considered as just a token of appreciation for Bhaskar and Sopaan’s effort to raise awareness

Intent
Drive from New Delhi to Mumbai covering a total distance of 1500 kms
Drive through New Delhi, Haryana, Rajasthan, Gujarat and Maharashtra.
Raise awareness about child rights and education by distributing handouts on the way, displaying banners on the vehicle, using social media promote the drive
Raise at least Rs. 1,50,000 via donations and sponsorships from this drive.
Donate at least 90% of the raised amount to a partner NGO after due diligence

Fund Raising Methodology
Rs. 100 supports 1km of the drive.
A min of Rs. 100 or in multiples there on required from a donor.
Illustration
Rs. 100 = 1 km
Rs. 1000 = 10 kms
Rs. 10000 = 100 kms
Intended fund to be raised via 1ka100 = Rs. 1,50,000

High level Driveplan

Drive Promotion
Drive page to be created on www.sopaan.org
Drive event to be created on Sopaan’sFacebook profile
http://www.facebook.com/pages/Sopaansopana-A-Step/124889720859227
Live Tweets on Twitter and other micro-blogging sites
http://twitter.com/sopaanpatrika
Partner NGOs to promote on respective pages
Supporting individuals and organizations to promote on their respective levels
Promotion through print media and radio, both national and local

Illustrative Progress Chart
21st May 2010
Sponsor Names
Rs. 1,00,000
Rs. 50,000
Rs. 1.50,000
New Delhi
Mumbai
23rd June 2010

1ka100 Sponsorship
Total amount to be raised : Rs. 40,000
Categories of Sponsorship:
Gold Rs. 20000 (Only one)
Silver Rs. 15000 (Only one)
Bronze : Rs. 5000 (Multiple sponsors)
Covers
Promotional Costs
Handouts |Banners |Posters |Stickers
Fuel Costs and Car Service
Communication
Boarding and Lodging
Misc. expenses
All expenses on actuals
Additional funds to be added to the funds raised through individual sponsorships and donations
Sponsorship amount to reach Sopaan bank accounts before commencement of the drive

Benefits of being a 1ka100 Sponsor
Promotion as sponsor for over 50% of India’s length and a route which is very popular with all sorts of travelers
Promotion as a Sponsor throughout the campaign for over 1.5 months through
Social Networking (Blogs, Twitter, Facebook)
Media (Newspapers, Radio)
Opportunity to highlight corporate social responsibility

1ka100 Route
Night stops
Bhilwara
Ahmedabad
Mumbai
Kilometers per day : Approximately 500

Funds Collection and distribution
Sponsorship amount to be credited to specified bank account before 15th June
Individual donor drive to be launched end of May
Amounts to be transferred to Sopaan* bank account or as instructed
Post the drive, amounts would be collated, and cheques sent to identified partner NGOs and blocked for Sopaan’s grassroot initiative Pick Me Click Me Educate Me
Funds utilization summary to be shared with all donors and sponsors
*Sopaan registration as a non-profit society is in progress currently and availability of a bank account is subject to completion of this activity. In case of delays, amounts to be transferred to Prashant and Bhaskar’s accounts

1ka100 Team
Driving and Campaign Coordination : Bhaskar Jindal
Driving Support : Abhishek Chawla
1ka100 Campaign Lead : Prashant Bhardwaj
Promotion Support : Jaspreet Bhambra, Kshitiz Anand, Swati Seth, Mayuri Chaturvedi
Communication, Sponsorships Support : Swati Seth, Kshitiz Anand, Mayuri Chaturvedi, Kushagra Saran, Neelay Thaly, Munish Kaushik, TaniyaSahni

Sopaan so far
Two fund raisers in 2008 and 2009 respectively
2008
Chitrakaar
Painting competition in Moradabad and winning entries sold via Chai ki Dukaan (www.chaikidukaan.com) to raise a total of Rs. 12500
2009
30on30
Prashant Bhardwaj’s photography work (www.andpictures.net ) sold online to raise a total of Rs. 79000
http://30-on-30.blogspot.com/
100% of these amounts were donated to ASK India (www.askindia.org) to be used at Sankalp, an initiative of ASK on child rights and education in Moradabad, UP.

Sopaan so far!!!
We’ve had a great success so far with our fund raising initiatives… and we have all the reasons to believe this is the beginning of another great start!!!

Questions?
Please write to
1ka100@sopaan.org
prashant@sopaan.org

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1ka100

by Sopaan on May 16, 2010

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