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Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
Westside
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Westside

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  • 1. Trent (Westside)<br />Prepared by--<br />Prashant Sakariya<br />prashantsakariya@yahoo.in<br />
  • 2. Agenda-<br />Introduction<br />Features<br />STP<br />4 P’s<br />Product<br />Price<br />Place<br />Promotion<br />
  • 3. Mission Statement-<br />“To be the most preferred and consistently profitable lifestyle retailer.”<br />
  • 4. A word on Westside<br />Established in 1998 as part of the Tata Group, Trent Ltd. operates Westside, one of India's largest and fastest growing chains of retail stores.<br />Started by Mrs. Simone Tata after acquiring Littlewoods.<br />Today, it has reached 28 cities with 49 stores.<br />Currently headed by Noel Tata.<br />Designed to cater to shopping needs of various customers.<br />
  • 5. Contd…<br />Ahmedabad Jabalpur Pune<br />Bangalore Jaipur Raipur<br />Chandigarh Kanpur Rajkot<br />Chennai Kolkata Surat<br />Delhi Ludhiana Vadodara<br />Gurgaon Lucknow Jammu<br />Ghaziabad Mangalore<br />Noida Mumbai<br />Hubli Mysore<br />Hyderabad Nagpur<br />Indore Nashik <br />
  • 6. Contd…<br />The store sizes range between 15000-30000 sq. feet.<br />Annual Sales for 2010 was Rs. 543 cr. <br />With net profit of Rs. 40 cr.<br />
  • 7. Features<br />Designed to be one-stop<br /> shop for complete family.<br />Offers broad product variety.<br />There is huge price band.<br />
  • 8. STP of Westside<br />Segmentation and Targeting<br />Demographic<br />Family<br />Economic<br />Upper middle and lower upper class<br />Psychographic<br />Lifestyle types.<br />
  • 9. STP of Westside<br />2. Positioning<br />Initially started off with “Fashion at affordable price”<br />
  • 10. Westside as a “Brand”<br />The name itself gives an upbeat feel.<br />The stores are designed to convey this message.<br />
  • 11. 4 P’s<br />
  • 12. Product Strategy<br />Has about 7-8 product category.<br />Displays majorly in-house brand.<br />Has tie-ups with other brands.<br />
  • 13. Product Range-<br /><ul><li>Men’s Wear and Accessories.
  • 14. Women’s Wear and accessories.
  • 15. Kid’s Wear.
  • 16. Crockery and Kitchen.
  • 17. Daily Necessities.
  • 18. Branded Jewellery
  • 19. Gift items.
  • 20. Furniture.
  • 21. Footwear.
  • 22. Interior decoration.</li></li></ul><li>Beyond Products<br />Employees are trained on various aspects like:<br />Product Knowledge.<br />Workplace Ethics.<br />Communication Skills<br />Courteousness.<br />
  • 23. Pricing ..<br />Types of Pricing:<br /><ul><li>Promotional discounts
  • 24. Seasonal Pricing
  • 25. Product form Pricing
  • 26. Psychological Pricing
  • 27. Product bundling Pricing</li></li></ul><li>Place strategy<br />Chain of stores mainly functioning in malls.<br />Stores mostly located very near its competitor.<br />Products distributed from Mumbai headquarter.<br />Stock replenishment done mainly on Fridays. <br />
  • 28. Place strategy Contd…<br />Product availability mainly depends on the city of operations.<br />Opening of exclusive store to women, keeping in mind that, women form the biggest and most loyal customer base for them.<br />
  • 29. Promotion Strategy<br />
  • 30. Promotion Strategies..<br /><ul><li>In 2002, YuvrajSingh was chosen as Brand Ambassador.
  • 31. Club west card membership to retain the customers.
  • 32. Theme based stores. Like one in Shalimar Bagh(Westside Woman).</li></li></ul><li>
  • 33.
  • 34. Problems faced by Westside-<br />Target customer base changed over a period of time.<br />Not much shelf-space is given to the International brands.<br />Customer preferences are changing from in-house labels to international brands.<br />
  • 35. Competitors<br />Pantaloons<br />Ruchi’s Big life<br />Maxx<br />Shoppers Stop<br />Globus<br />Big Bazaar<br />
  • 36.
  • 37. Strategies adopted by Westside-<br /><ul><li> Planning to introduce canned continental food like sushi, wine and cheese on their counters.</li></li></ul><li> HAPPY SHOPPING! <br />

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