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orkut and social networking

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orkut and social networking orkut and social networking Presentation Transcript

  • orkut Social networking
  • What is social networking ?
    • Links people with their friends and interests……..
    • Most of them work on introductions.
    • People like to make new friends and increase their contacts.
    • Examples.My space, Orkut, Linked In, Ryze, Spoke, Tribe, Friendster,…….the list goes on…….with a new site every day.
  • Orkut
  • Orkut
    • is an online community that connects people through a network of trusted friends.
    • We are committed to providing an online meeting place where people can socialize, make new acquaintances and find others who share their interests.
    • It is our mission to help you create a closer, more intimate network of friends. We hope to put you on the path to social bliss soon
  • The network
  • Some history of Orkut
    • Launched on 22 Jan 2004
    • orkut is an Internet social network service run by Google and named after its creator, Google employee Orkut Büyükkökten
    • By submitting, posting or displaying any Materials on or through the orkut.com service, you automatically grant to us a worldwide, non-exclusive, sublicenseable, transferable, royalty-free, perpetual, irrevocable right to copy, distribute, create derivative works of, publicly perform and display such Materials.
  • Quick facts…
    • Reached 100,000 users in 48 hours
    • Reached 1,000,000 in 6 months…
    • As of today has got close to 27 million users…..
    • Uses forums called “community” for interests groups
    • Can write a note to each person called “Scrap” which is public
  • Reality check….?
    • Myspace has got 106 million accounts and revenues of more than $20 million…..(it is bought by Microsoft and is now live space)
    • Google has still not started reaping orkut…
    • It is still only popular in brazil, so most of the community are in Portuguese language
  • Social networking :useful or hype?
    • There are still no clear source of revenues
    • This is more of a hype except a few business benefits..
    • But there is still business in connecting people over net
    • Unless you see it as advertising or marketing tool it does not do much for ur business.
  • My take
    • I love orkut
    • I think there will be a major burst in this bubble in a year or so….
    • But still big players like google and microsoft will survive and find out revenue streams….
    • There could be major tie ups and collaborations also…
  • So happy orkutting…….