Usability Usability is how easy an object is to use Usability is comprised of learnability, memorability, efficiency, satisfactio n and errors.
What? Usability engineering is a field that is concerned generally with human-computer interaction and specifically with making human-computer interfaces that have high usability or user friendliness.
Why? More visitors = More money The first minute of a visit to your website is the most important User Pattern: The first 30 or so seconds (hopefully less than that) after typing in your URL or clicking on a link, the visitor waits for your site to download Next 30 seconds, the user will look around the home page and look out for the information(if they are looking for)
10 Deadly Mistakes in a WebsiteDesign1. Slow Download Time2. Poor Choice of Background and Text Colors3. BLINKing evil!4. Frames5. Endlessly Scrolling Page6. This Site is Under Construction7. Background Sound8. Inconsistent Design/Layout9. Designing for a Specific Browser/Color Setting/Screen Resolution10. Spelling and HTML Mistakes
Heatmaps from user eyetracking studies of three websites. The areas where users looked the most are colored red; theyellow areas indicate fewer views, followed by the least-viewed blue areas. Gray areas didnt attract any fixations.Source: useit.com
SEO and Usability Identify Goals Identify Your Audience Checkout Your Competitors Usability Testing Titles / Heading Tags Keywords Landing Doorway Pages Links Structure
Usability Testing Usability Testing is a technique used to evaluate a product by testing is on users Types: Hallway Testing Remote Usability Testing Expert Review Questionnaires and Interviews Do-it-Yourself Walkthrough