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Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
Usability engineering
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Usability engineering

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  1. USABILITYENGINEERINGThe 60 Second Battle: Keeping theVisitor Prasanth Balan Pillai prasanthb@live.in
  2. Usability Usability is how easy an object is to use Usability is comprised of learnability, memorability, efficiency, satisfactio n and errors.
  3. What? Usability engineering is a field that is concerned generally with human-computer interaction and specifically with making human-computer interfaces that have high usability or user friendliness.
  4. Why? More visitors = More money The first minute of a visit to your website is the most important User Pattern:  The first 30 or so seconds (hopefully less than that) after typing in your URL or clicking on a link, the visitor waits for your site to download  Next 30 seconds, the user will look around the home page and look out for the information(if they are looking for)
  5. 10 Deadly Mistakes in a WebsiteDesign1. Slow Download Time2. Poor Choice of Background and Text Colors3. BLINKing evil!4. Frames5. Endlessly Scrolling Page6. This Site is Under Construction7. Background Sound8. Inconsistent Design/Layout9. Designing for a Specific Browser/Color Setting/Screen Resolution10. Spelling and HTML Mistakes
  6. Cases#1: Bad First Impression
  7. Cases#1: Good FirstImpression
  8. Cases#2: Worst Navigation
  9. Cases#2: Good Navigation
  10. Case #3: Search functionality
  11. Case #4: Content Usability
  12. Case #4: Content Usability
  13. Case #5: Images to SupportContent
  14. Case #5: Images to SupportContent
  15. Case #6: Videos to EnhanceContent
  16. Case #7: Fast Loading WebPages Clean and fast loading page will attract user User hates waiting time Use of multiple domains, CDNs should be encouraged Compress CSS, Javascript! Use tools like Yslow!, Google PageSpeed etc to analyze and optimize the content Use proper tags
  17. Heatmaps from user eyetracking studies of three websites. The areas where users looked the most are colored red; theyellow areas indicate fewer views, followed by the least-viewed blue areas. Gray areas didnt attract any fixations.Source: useit.com
  18. In-page analysis provided by Google Analytics
  19. SEO and Usability Identify Goals Identify Your Audience Checkout Your Competitors Usability Testing Titles / Heading Tags Keywords Landing Doorway Pages Links Structure
  20. Usability Testing Usability Testing is a technique used to evaluate a product by testing is on users Types:  Hallway Testing  Remote Usability Testing  Expert Review  Questionnaires and Interviews  Do-it-Yourself Walkthrough
  21. Questions?
  22. Thanks…!Share your feedback to:prasanthb@live.inSource:Various authors on UsabilityGeek.comUseit.comWikipedia.com

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