pantaloons-spencer plaza-retail marketing


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Description about the pantaloons in spencer plaza.the varous strategies and merchandise followed by pantaloons.

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pantaloons-spencer plaza-retail marketing

  1. 1. <ul><li>RETAIL MARKETING AND MANAGEMENT PROJECT </li></ul><ul><li>ON </li></ul><ul><li>PANTALOONS SPENCER PLAZA </li></ul>
  2. 3. <ul><li>Spencer plaza is located at the junction of roads namely the ethiraj salai and anna salai. </li></ul><ul><li>Situated opposite to shah’s and stanfield school of business. </li></ul><ul><li>It is a city centre </li></ul><ul><li>Catchment area for people coming from areas namely central, parrys corner, egmore,royapettah and thousand lights and teynampet and from near by colleges. </li></ul>
  3. 5. <ul><li>Located in Annasalai(the city central hub) </li></ul><ul><li>Established in 1863 </li></ul><ul><li>Area 23000 sq metres(250,000 sq feet) </li></ul><ul><li>The first departmental store in Indian sub-continent </li></ul><ul><li>Opened by Charles Durant & J.W.Spencer </li></ul><ul><li>It has 3 Phases namely 1)Phase I,II,III </li></ul><ul><li>Phase III is most recently opened </li></ul><ul><li>It has become the landmark of the city </li></ul>
  4. 7. <ul><li>A Centrally air-conditioning system for the shopping area. </li></ul><ul><li>A large atrium in the center </li></ul><ul><li>Escalators and capsule lifts to all shop floors </li></ul><ul><li>Multi-level Car Parking for owners (capacity up to 600cars) </li></ul><ul><li>Car ramps for multi - level parking. </li></ul><ul><li>Special ramp for handicapped persons. </li></ul><ul><li>Adequate car parking in and around the building for visitors. </li></ul><ul><li>A spacious lift lobby for the office block. </li></ul><ul><li>Car lift will be operational shortly. </li></ul><ul><li>Info Desk </li></ul>
  6. 9. <ul><li>It is a future group venture. </li></ul><ul><li>Kishore biyani is founder and CEO. </li></ul><ul><li>It is 10 years old established in 2000. </li></ul><ul><li>The manager of this shop is Mr. Vamsi Krishna </li></ul><ul><li>It has two floors. </li></ul><ul><li>Ground floor and first floor is occupied by mens wear </li></ul><ul><li>Second floor is occupied by kids section and ladies wear. </li></ul><ul><li>In the ground floor in addition to mens wear they have perfumes, deodorant sprays and watches and goggles. </li></ul><ul><li>It has employee strength of 9 including. Manager. </li></ul>
  7. 10. <ul><li>Located in 2 nd phase of spencer plaza </li></ul><ul><li>It occupies first floor in second phase (exactly opposite to escalator). </li></ul><ul><li>It occupies an area about 26,000 square feet. </li></ul>
  8. 11. <ul><li>The cost of setting up the entire shop comes to 1.5 -2.0 crores approximately.(excluding the cost of the building) </li></ul><ul><li>The electricity bill comes to about 4 lacs per month </li></ul><ul><li>Lighting of the shop costs about 11 lacs. </li></ul><ul><li>The salary given to the employees ranges between 6500-8000 per month. </li></ul><ul><li>It is a rented shop. </li></ul><ul><li>Rented is paid for past 10 years(shop was set up 10 years ago) </li></ul>
  9. 12. <ul><li>They have fire extinguishers in every floor and near the shop entrance. </li></ul><ul><li>They have 17 CCTV cameras for monitoring </li></ul><ul><li>They have a security near the entrance i.e near baggage counter. </li></ul>
  10. 13. <ul><li>Visual merchandising </li></ul><ul><li>optimization </li></ul>
  11. 14. <ul><li>Price for branded products is 10 percent lesser than MRP. </li></ul><ul><li>Price for local products is 20 percent lesser than MRP. </li></ul><ul><li>50 paisa is returned back to the customer for the purchase of every 100 rupees for green card holders. </li></ul>Green card
  12. 15. <ul><li>Upper Middle class </li></ul><ul><li>Higher Class people </li></ul><ul><li>College students. </li></ul>
  13. 16. <ul><li>Green card needs to be purchased for Rs100 where one can get Rs200 off in the next day of the purchase of the card. </li></ul><ul><li>They offer 5 % dicount for Green card holders and 40 % off for employees . </li></ul><ul><li>50 paisa is returned for every purchase of Rs.100. </li></ul><ul><li>They send newsletters and emails to customers. </li></ul><ul><li>They have database of 4 lacs customers. </li></ul><ul><li>In addition to this they have festive offers. </li></ul>
  14. 17. <ul><li>Own merchandise </li></ul><ul><li>In addition to own merchandize they have various other branded items </li></ul>
  15. 20. <ul><li>Shopper’s stop </li></ul><ul><li>Life style </li></ul><ul><li>Louis philippe </li></ul><ul><li>Westside </li></ul><ul><li>Witco </li></ul><ul><li>Levi’s </li></ul>
  16. 21. <ul><li>Area 4,00,000 sq feet </li></ul><ul><li>Size of each shop 300 to 2000 sq feet </li></ul><ul><li>7 floors </li></ul><ul><li>Occupants </li></ul><ul><li>City bank have occupied 25000 sq feet </li></ul><ul><li>Westside 20,000 sq feet </li></ul><ul><li>Landmark 40,000 sq feet </li></ul><ul><li>titan, timex, swatch, casio, nike, louis philippe, bata, levi's, regal, witco, bpl, lee, colorplus, pantaloons (26,000 sq.ft), florsheim have already opened shop here. </li></ul><ul><li>There are variety of shops -swiss watches, saree shops, boutique, handicrafts, kids store, imported goods, toys, leather goods, garments, clinics, Billiards parlour, simulation ride, video games etc </li></ul>