The agenda for the presentation:First, we will define financial inclusion, its benefits and have a look at financial inclusion as a business opportunityThen we will have a look at the existing rural and priority sector business set up of Bank of Maharashtra and how it is positioned to take a benefit of the sameThird, we will move on to the telecom based banking model that we proposeAt the end we will have a look at some numbers to assess the viability of the business model which will be followed by a Q&A session
Financial Inclusion is the delivery of banking services at affordable costs to vast sections of disadvantaged and low income groups.
Focus on Income GenerationFor example, a woman may borrow Rs. 2500 to buy chickens so she can sell eggs. As the chickens multiply, she will have more eggs to sell. Soon she can sell the chicks. Each expansion pulls her further from the devastation of poverty.
Look at Financial Inclusion as a business opportunity than as a social obligationSwadharFinAccess has set up small kiosks through a BC agreement with ICICI Bank in the urban slums at various places such as Kurla, Malad and Dharavi. They undertake banking operations such as account opening, deposit, withdrawal and credit cards, etc at the kiosks and provide smart cards to new account holders. The smart card, complete with their name, thumbprint, and photo, acted as a identify card, and when combined with the adored ICICI logo, one that commanded respect. India does not have a national ID card. The smart card, in effect, provided them with an identity. Some of the users said that If you are going at night and you clash the police then you can show them this card and they wont trouble you. These comments reveal that a sense of dignity and self-respect were the unintended benefit of the bank cards, and therefore, well worth the 200 rupees for many clients.
The Bank has established a trust in the name of Maharashtra Agricultureal and Rural Development Foundation (MARDEF) to undertake various projects and rural development programmes. MARDEF is imparting training to farmers on various subjects in agriculture viz., Dairy, Emu farming,Goat rearing, cultivation practices in grape farming, application of fertilizers, agriculture credit schemes etc. Two Rural Development Centres are established by the Foundation. Maharashtra Self Employment Training Institute (M-SETI) is an innovative step taken by the Bank in co-ordination with the Government of Maharashtra for imparting training and providing self employment opportunities to the youth. The Bank has set up 5 such Institutes at Pune, Nagpur, Aurangabad, Nashik and Amaravati. The last one was set up in May 2009. The programmes are very successful in capacity building. So far 4605 youths are trained. Training programmes on computer hardware & networking, photography, audiography & videography, beauty parlour and fashion designing are very popular. Over 72 per cent of the youths trained are settled in gainful occupations in and around their villages. This is enabling them to find avenues by remaining in their own villages. This is helping to increase job opportunities in rural areas and mofussil towns thereby to entail the inflow of rural youth to urban areas for employment.The Bank has established GraminMahilaBaBalakVikasMandal, with UNICEF Assisted Action Research Project for development of Women and Children in rural areas. This Mandal is considered as a mother NGO since 2003. It has established two shops for strengthening marketing support to its self help groups. This NGO has so far facilitated 19,994 SHGs of which 17,919 SHGs are credit linked with outstanding advance of Rs. 30.86 crore
Beyond LendingMicrofinance institutions offer business advice and counselling, while clients provide peer support for each other through solidarity circles. For example, if a client falls ill, her circle helps with her business until she is well. If a client gets discouraged, the support group pulls her through. This contributes substantially to the extremely high repayment rate of loans made to microfinance entrepreneurs.
Collaboration or CompetitionLeveraging Brand BoMControl over quality of creditInterest spreadCustomer Reach & Loyalty
General WorkingEach FactorDescription – Need – Advantages - Disadvantages
Financial Inclusion Banking on the Unbanked… By: Prasad Shahane Chetan Ganatra 24 Nov 2009 Mumbai
Agenda Financial Inclusion - The Business Opportunity Bank of Maharashtra – Facilitating Rural Growth The Business Strategy Products Delivery Channels Points to Ponder Crunching the Numbers Summary Q&A
Financial Inclusion – The Business Opportunity Around 65% people in India do not have a bank account 87% of India’s poor depend on private moneylenders that charge unreasonable interest rates The insurance penetration in India is as low as 5% An average urban Indian pays 8% for credit whereas an average rural Indian devoid of formal credit pays 48% The number of mobile phones in rural India is more than the number of borrowers from banking system
Financial Inclusion – The Business Opportunity What is Financial Inclusion?
Financial Inclusion – The Business Opportunity Fortune @ the Bottom of the Pyramid
Financial Inclusion – The Business Opportunity The default rate of the bottom has been observed to be between 3%-5%. In 20 years, rural Indian market will be larger than the total consumer markets in countries such as South Korea, Canada & would be more than 4 times of the size of current urban market How to Target BoP? : Micro-Finance Focus on income generation
Financial Inclusion – The Business Opportunity Benefits – Lender
40% Priority Lending
Government Bonds at 7% or Micro-lending at 25%?
Bank of Maharashtra – Facilitating Rural Growth Advantage Bank of Maharashtra
The Business Strategy The Foundation of Business Simplicity Value Speed Flexibility Existing Products with Focus on Distribution Business Partnerships SHGs Post Offices Telecom Companies Direct or Indirect Microfinance
The Business Strategy – Products Products are already available in market: No frills saving banks account Small Overdraft facility for general consumption Small limit credit card for income based activity Micro-Insurance for Life and disability cover Health/ Non-Life Insurance cover
The Business Strategy – Delivery Channels Delivery Channel is the backbone of Banking System for servicing in rural areas Self help Groups (SHGs) E-Choupal Post Offices Telecom Networks
The Business Strategy – Telecom Based Delivery System Rs 500 Rs 100 Rs 50 Rs 10 Rs 5 Re 1
The Business Strategy – Points to Ponder Challenges that need attention. Credit Distribution – A Costly Affair Background Check of Agents Cost of Carry of Cash Negotiation with Telecom Operators in Different geographies based on Subscribers base.
Crunching the Numbers – A Case Model Village – Multai (District Betul – MP) Why Multai? First village in MP to have E-Choupal terminal. Number of families - 21715 Telecom Service Providers – BSNL & Reliance. Literacy Rate – 66.71%