INTERNET MARKETING PRESENTED BY:PRASAD KUMAR NAYAK. WARREN BUFFET
WHAT IS INTERNET MARKETING ?• Internet marketing also known as web marketing, online marketing , e-marketing.It is referred as the marketing of products or services over the internet.
FACTS & FIGURES• 2 billion internet users in the world.• 10% of Indians now have net access.• India is adding internet users at the rate of almost 5-7 million a month .• There are 150 web addresses per person in the world.• If you spent one minute reading every website in existence, you would kept busy for 31,000 years without any sleep.
TYPES OF INTERNET MARKETING1. Search Engine Optimization (SEO)2. Search Engine Marketing (SEM)3. Viral Marketing4. E-mail Marketing5. Affiliate Marketing6. Social Network Marketing7. E-Commerce Marketing
Search Engine Optimization (SEO)• Search engine optimization (SEO) is the process of improving the visibility of an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.• e.g-wikipedia
Search Engine Marketing (SEM)• Search engine marketing (SEM) is the practice of marketing or advertising your web site through search engines, like Google, Yahoo or MSN.• Pay per click.
Viral Marketing• Viral Marketing technique induces websites or users to pass on a marketing message to other sites or users and create a word of mouth.• e.g-kolavari di song• Muni badnam hui (Dabang),Sila ki jawani (tees maar khan)
E-mail Marketing• E-mail Marketing is process of promoting a product or service or an idea by sending direct email to the target customer.• College prospectus ,Insurance policy ,promotion of websites.
Affiliate Marketing• Affiliate Internet Marketing is based on cost per lead or cost per sale. It simply indicates that the merchant pays the commission to the affiliate only when he makes a sale through that affiliate.• Ad agencies.• youtube
Social Network Marketing• Social media marketing refers to the process of gaining website traffic or attention through social media sites.• Twitter, Facebook, Google+ YouTube, blogs
E-Commerce Marketing• Electronic commerce, commonly known as e-commerce refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks.• Flipkart.com ,ebay.com ,amazon.com
IMPORTANCE OF IM• Drive high quality traffic to the website.• Build brand visibility in online.• Target a global audience.• Targeting customer is easy.• ROI tracking easy