BUZZ MARKETING PRESENTED BY SANDIPANI SINGH SAMANTA TATA GROUP
WHAT IS BUZZ MARKETING?• Buzz marketing is the interaction of consumers and users of a product or service serve to amplify the original marketing message.• Buzz marketing creates sophisticated word of mouth campaign and also pull strategy for customer.
Traditional marketing vs buzz marketing
WHY DO WE BUZZ?• In buzz marketing people love to talk about product and brand.• They are the free media.• Now maximum leading company follows the buzz marketing strategy.• Consumers around the world still place their highest levels of trust in other consumers.
How to create buzzPeople are the medium Amplifying message
How to create buzz? Provoke conversion• Its a great story or big idea that others are willing to share.• Its happen by: – Friend, family, office, neighborhood, onli ne community, beauty club, education group.
WHY COMPANIES CHOOSE BUZZ MARKETING STRATEGY?• Most traditional media is • Word of mouth is a wise an inefficient cost. investment.• 90% proportion of people • As per the report 70% of who can skip people affected by word of advertisement, in mouth conversations. advertisement time they change one channel to • 36% buy it/try it. other channel. • 26% consider it. Sometimesit’s creating • 8%avoid it. ineffective communication • Its also create competative about product advantage.
• Apple’s only 1-2% of marketing budgets are currently spent directly on creating word of mouth.• Companies can creates their own social networks:for ex-procter and gamble.• Akash tablet.• Wal-mart• Controversial book
Conclusion• 1. Buzz marketing is now and future.• 2. Buzz marketing is more customers centric and more trusted.• 3. Buzz marketing simply provide solutions,innovation,support and real world feedback and more closer to customer frontlines.• 4.As compare mass media buzz marketing activities better measurement ability because of their digital nature and opportunities to relationship building with customer.• 5.Internet users are mostly by word of mouth for purchasing decisions,followed by online.