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3rd 13530445 3rd 13530445 Presentation Transcript

  • THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN Contents @ by Prapada Vikasikam 13530445 All Rights Reserved. The contents may not be reproduced in whole or in part without prior written permission from the company. $C R E D I T C A R D Saturday, September 28, 13
  • Contents @ by Prapada Vikasikam 13530445 All Rights Reserved. The contents may not be reproduced in whole or in part without prior written permission from the company. OUTLINE CAMPAIGN $C R E D I T C A R D PART I : CAMPAIGN INFORMATIONS CAMPAIGN BACKGROUND . CAMPAIGN DETAILS . CAMPAIGN OBJECTIVES PART II : CONCERN OF PROBLEM RESULT . CONCERN OF PROBLEM . RESERCH PART III : CONCEPTUAL APPROACH KEY THOUGHT . THINKING STRATEGIES . CONCEPTUAL APPROACH PART IV : COMMUNICATION PLAN REFFERENCE . THE EXECUTIONS Saturday, September 28, 13
  • PART I CAMPAIGN INFORMATIONS Contents @ by Prapada Vikasikam 13530445 All Rights Reserved. The contents may not be reproduced in whole or in part without prior written permission from the company. CAMPAIGNBACKGROUND.CAMPAIGNDETAILS.CAMPAIGNOBJECTIVES $C R E D I T C A R D Saturday, September 28, 13
  • CAMPAIGN INFORMATIONS THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN REASON & WHY Saturday, September 28, 13
  • Contents @ by Prapada Vikasikam 13530445 All Rights Reserved. The contents may not be reproduced in whole or in part without prior written permission from the company. PART II CONCERN OF PROBLEM $C R E D I T C A R D RESULT . CONCERN OF PROBLEM . RESERCH Saturday, September 28, 13
  • CONCERN OF PROBLEM THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN LIFE IS A JOURNEY FOR ORDINARY PEOPLE, BUT FOR THOSE WHO THINK DIFFERENT , WHO INSPIRE PEOPLE , WHO INFLUENCE THE WORLD , WHO CHANGE THE WAY OF LIVING .... THE GAME CHANGERS, THEY LIVE THEIR LIFE FOR IT, EVERY MINUTE IS COUNT, THEY LEAD THEIR OWN DESTINATION, THEY LIVE THE JOURNEY ! WHY? THAI PEOPLE HAVE A DEBT Saturday, September 28, 13
  • CONCERN OF PROBLEM THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN ÁÕ¡ÒÃ㪌¨‹Ò¼Դ ¶Í¹à§Ô¹Ê´ Saturday, September 28, 13
  • CONCERN OF PROBLEM THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN Saturday, September 28, 13
  • CONCERN OF PROBLEM THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN ISSUE IS JUST USE IT WHEN YOU REALLY NEED MONEY Saturday, September 28, 13
  • CONCERN OF PROBLEM THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN Saturday, September 28, 13
  • CONCERN OF PROBLEM THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN ᵋ¨ÃÔ§æáÅŒÇ ¹‹Ò¡ÅÑÇ´Í¡àºÕé·Õè·Ñº¶Á¡Ñ¹ÁÒ¡æ Saturday, September 28, 13
  • Contents @ by Prapada Vikasikam 13530445 All Rights Reserved. The contents may not be reproduced in whole or in part without prior written permission from the company. PART III CONCEPTUAL APPROACH $C R E D I T C A R D KEY THOUGHT . THINKING STRATEGIES . CONCEPTUAL APPROACH Saturday, September 28, 13
  • Saturday, September 28, 13
  • CONCEPTUAL APPROACH THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN KEY VISUAL FOR CAMPAIGN INSPIRATION FROM S : SCARE SAVE AND SLOW C R E D I T C A R D DEBTNESS C R E D I T C A R D DEBTNESS DEBTNESS C R E D I T C A R D DEBTNESS Saturday, September 28, 13
  • Contents @ by Prapada Vikasikam 13530445 All Rights Reserved. The contents may not be reproduced in whole or in part without prior written permission from the company. PART IV COMMUNICATION PLAN $C R E D I T C A R D PLANNING . REFFERENCE . THE EXECUTIONS Saturday, September 28, 13
  • COMMUNICATION PLAN THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN COMMUNICATION PLAN : THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN PART I : COMMUNICATION OBJECTIVE I. AWARENESS II. INTEREST III. ACTION : : : Saturday, September 28, 13
  • I. TVC II. PRINT III. RADIO IV. EVENT V. INTERACTIVE MEDIA VI. ONLINE MEDIA VII. SOCIAL MEDIA COMMUNICATION PLAN THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN COMMUNICATION PLAN :THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN PART II : COMMUNICATION TOOLS Saturday, September 28, 13
  • COMMUNICATION PLAN THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN TV COMMERCIAL PRINT RADIO EVENT 38% 15% 12% 10% Saturday, September 28, 13
  • COMMUNICATION PLAN THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN INTERACTIVE MEDIA ONLINE MEDIA SOCIAL MEDIA OOH (OUT OF HOME MEDIA) 10% 8% 5% 3% Saturday, September 28, 13
  • COMMUNICATION PLAN THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN MEDIAS ARE TVC TELEVISON COMMERCIAL àÅ‹ÒàÃ×èͧÃÒÇ·ÕèÁÒ¡¨Ò¡ BASE ON TRUE STORY Saturday, September 28, 13
  • COMMUNICATION PLAN THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN MEDIAS ARE PRINT INFORMATIVE Saturday, September 28, 13
  • COMMUNICATION PLAN THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN MEDIAS ARE RADIO PUBLISH Saturday, September 28, 13
  • COMMUNICATION PLAN THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN MEDIAS ARE OOH (OUT OF HOME MEDIA) ºÍ¡ãËŒ·ÃÒº AWARENESS Saturday, September 28, 13
  • COMMUNICATION PLAN THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN MEDIAS ARE EVENT ãËŒ¡ÅØ‹Á໇ÒËÁÒÂÁÕ ACTIVITY Saturday, September 28, 13
  • COMMUNICATION PLAN THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN MEDIAS ARE INTERACTIVE MEDIA INTEREST Saturday, September 28, 13
  • COMMUNICATION PLAN THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN MEDIAS ARE ONLINE MEDIA ACTIVE AND INTEREST Saturday, September 28, 13
  • COMMUNICATION PLAN THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN MEDIAS ARE SOCIAL MEDIA à»ÅÕ蹾ĵԡÃÃÁ¡ÅØ‹Á໇ÒËÁÒ´ŒÇ¡Òà REMIND Saturday, September 28, 13
  • DISCOVER PAID MEDIA TVC PRINT RADIO MAGAZINE EVENT OOH FACEBOOK TWITTER APPLICATION GAME ONLINE LINE OWNED ASSETS MOBILE PHONE YOUTUBE ADDTIONAL INTERACTION POINT SHARE EARNED MEDIA SHARES LIKES TWEETS COMMENTSWEBSITE CONTENT HUB Saturday, September 28, 13
  • Contents @ by Prapada Vikasikam 13530445 All Rights Reserved. The contents may not be reproduced in whole or in part without prior written permission from the company. THANK YOU FOR WATCHING 3 RD PRESENT $C R E D I T C A R D Saturday, September 28, 13