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Building Digital Brand Authority for B2B Brands
 

Building Digital Brand Authority for B2B Brands

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Make an impact at the Zero Moment of Truth - 5 guiding principles for B2B Tech Consulting Brands to make an impact on digital.

Make an impact at the Zero Moment of Truth - 5 guiding principles for B2B Tech Consulting Brands to make an impact on digital.

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    Building Digital Brand Authority for B2B Brands Building Digital Brand Authority for B2B Brands Presentation Transcript

    • Building Brand Authority &Thought Leadership via Digital for B2B Brands A suggested approach for Tech Consulting industry
    • Make an impact at theZero Moment Of Truth (ZMOT) Be impactfully visible when someone is searching for you! Build your digital thought leadership through a brand personality Showcase your success stories & tell the world how its done Answer questions & share your opinion Crowd-source solutions for your business challenges
    • Be impactfully visible whensomeone is searching for you!
    • Dominate maximum possible real-estateacross Google Search Engine Result Pages. Aim to occupy multiple top ranks in a search result, preferably with author photos Do not ignore Image Search
    • Dominate maximum possible real-estateacross Google Search Engine Result Pages. Aim to tell your story through videos that get ranked on Google If you have patents, make them visible on search engines
    • YouTube is the 2nd largest search engine in theworld. Leverage that. People do search for non Gangnam Style videos on Youtube! So if you have video case studies, corporate videos, testimonials, do make them searchable. Ideally own & customize your corporate video channel or host a sponsored online TV show for your domain
    • Be visible on LinkedIn’s People, Group &Company Search Results. Encourage & incentivize all your employees to connect their LinkedIn profiles to your official company page. Leverage on each of your employees as a potential brand advocate
    • Build your digital thoughtleadership through a brand personality
    • Provide the industry a face to associate yourbrand with. HCL did this brilliantly with Vineet Nayar advocating for them across multiple digital platforms.
    • Showcase your success stories & tell the world how its done!
    • Educate, empower & enable your customersand partners with the tools to help market youbetter Salesforce has created a brilliant library on the cloud with case studies, trends, tips & videos to showcase their work + the successes of their clients and partners Don’t be over- protective of your content and merely archive it. Give it the wings it needs to fly and help you spread the word!
    • Answer questions &share your opinions
    • People need opinions & answers. Be thetrusted authority to listen & share. Be it questions about salaries, job opportunities, technical problems, competitive issues or even personal questions about challenges working in the industry. Be a friendly voice, lend your ears, win the market’s trust and gradually build your influence.
    • Crowd source solutions for your business challenges
    • Tap on to the “wisdom of the crowds” harnesstheir skills & make them feel involved. You can evolve your relationships with your customers & partners by involving them in your innovation process. Reward the good ones.
    • Make an impact at theZero Moment Of Truth (ZMOT) Be impactfully visible when someone is searching for you! Build your digital thought leadership through a brand personality Showcase your success stories & tell the world how its done Answer questions & share your opinion Crowd-source solutions for your business challenges
    • If the above did not make sense, I am sorry for wasting your time.Call me & I will buy you coffee +6590695123