14 Youth Marketing Digital Trends For Brands To Ride On!
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14 Youth Marketing Digital Trends For Brands To Ride On!

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This deck outlines 14 youth marketing trends that brands can ride on in the Year of the Horse. Fundamentally, it questions the definition of "youth" and how brands can segment & better target them. ...

This deck outlines 14 youth marketing trends that brands can ride on in the Year of the Horse. Fundamentally, it questions the definition of "youth" and how brands can segment & better target them. For each of the 14 points, it illustrates certain global & regional case studies to substantiate the trend. It concludes by proposing a mechanism to juxtapose behavorial economic insights with real time big data to better reach out to, engage with & sell to today's youth.

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14 Youth Marketing Digital Trends For Brands To Ride On! 14 Youth Marketing Digital Trends For Brands To Ride On! Presentation Transcript

  • 14 Youth Marketing Digital Trends For Brands To Ride On
  • WHO ARE THE YOUTH?
  • HOW DO WE IDENTIFY & SEGMENT THEM? View slide
  • Age Behavior SocioEconomic Strata Personality Traits View slide
  • WE BELIEVE YOUTH IS A MINDSET & ITS DEFINITION CAN BE FLUID
  • SO DON’T DEFINE YOUTH BY DEMOGRAPHICS BUT STRATEGIZE BASED ON BEHAVORIAL ECONOMIC INSIGHTS
  • 1. The Youth Desire Creative Disruption
  • INR 80 per first 4KM INR 19.50 per KM there after INR 80 per first 4KM INR 18 per KM there after & INR 2 per minute.
  • 2. The Youth is moving away from ‘cheap’ fast-fashion
  • Not forever inexpensive!
  • 3. The Youth is experimenting with cult food
  • 4. The Youth wants to wear tech
  • Jarvis listens to you & monitors your body 24/7
  • 5. The Youth want to participate & be involved
  • 6. The Youth prefer activations that integrate real & virtual lives!
  • 7. The Youth prefer innovative transactional methods
  • Some airlines now allow the youth to purchase through BitCoins
  • 8. The Youth want their content & service anytime anywhere!
  • 9. The Youth wants to participate in purposeful campaigns
  • 10. The Youth prefer real-time content
  • 11. The Youth is obsessive about sharing & discovering!
  • 12. The Youth wants to be heard & responded to ASAP!
  • 13. The Youth gets excited with ephemeral stuff – Think SNAPCHAT
  • 14. The Youth desires some assistance in helping them chose
  • INTEGRATE BEHAVORIAL ECONOMICS INSIGHT WITH REAL-TIME BIG DATA
  • Online Behavior & Social Profile Data Purchase Intent Actual Purchase Data
  • Share you love @pranmaz Email: prantik@happymarketer.com