ARUN BASSI SUKRIT GUPTA VIKALP GARG AJIT PAL
FOUNDER  Soichiro Honda with a view personal mobility for every one!! FOUNDED HONDA MOTORS IN 1948
<ul><li>Masahiro Takedagawa is President & CEO, Honda Siel Cars India Ltd. and Head - South West Asia, Honda Motor Co., Lt...
HONDA IN INDIA <ul><li>INCORPORATED IN DEC,1995 </li></ul><ul><li>JOINT VENTURE :HONDA MOTOR CO. LTD. </li></ul><ul><li>& ...
<ul><li>INVESTMENT MADE BY THE CO IN INDIA TILL DATE IS Rs1620 CR. </li></ul><ul><li>Rs 1000 CR. IS PLANNED IN 2 ND  PLANT...
Company Description <ul><li>Automotive Manufacturers – Major </li></ul><ul><li>Automobiles </li></ul><ul><li>Motorcycles <...
CARS <ul><li>Accord </li></ul><ul><li>CRV </li></ul><ul><li>Civic </li></ul>
GENERATORS <ul><li>EU1000iA  </li></ul><ul><li>1000 watts, 120V  </li></ul><ul><li>EU2000iA Camo  </li></ul><ul><li>2000 w...
PROMOTION <ul><li>HONDA promotes its products through; </li></ul><ul><li>Ads,billboards,tv, </li></ul><ul><li>Sponsoring s...
 
The 4 Types of  International  Marketing Global marketing strategy (same everywhere) Local marketing strategies (specific ...
 
<ul><li>Strengths </li></ul><ul><li>Diversification. </li></ul><ul><li>World leader (Bikes). </li></ul><ul><li>Quality and...
Consumer Reports Top Automobile picks for   2006 <ul><li>Top Small Sedan  </li></ul><ul><li>Top Family Sedan  </li></ul><u...
Marketing/Technology <ul><li>The new ACE System (Advanced Compatibility Engineering) </li></ul><ul><li>5 star rating </li>...
Research and Development <ul><li>Honda currently has individualized R&D facilities in Japan for motorcycles, automobiles, ...
Management Structure <ul><ul><ul><li>President and Representative Director </li></ul></ul></ul><ul><li>Takeo Fukui </li></...
Industry Trends <ul><ul><li>Trend of Companies performing well in foreign markets, but not domestically. </li></ul></ul><u...
Pros and Cons <ul><li>Pros:   </li></ul><ul><li>Fuel/ cost efficient products and technology </li></ul><ul><li>Extensive R...
Questions <ul><li>? </li></ul>
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17296640 honda-final-ppt-to-show

  1. 1. ARUN BASSI SUKRIT GUPTA VIKALP GARG AJIT PAL
  2. 2. FOUNDER Soichiro Honda with a view personal mobility for every one!! FOUNDED HONDA MOTORS IN 1948
  3. 3. <ul><li>Masahiro Takedagawa is President & CEO, Honda Siel Cars India Ltd. and Head - South West Asia, Honda Motor Co., Ltd. </li></ul><ul><li>Associated with Honda Motor Co. for over 25 years. </li></ul>
  4. 4. HONDA IN INDIA <ul><li>INCORPORATED IN DEC,1995 </li></ul><ul><li>JOINT VENTURE :HONDA MOTOR CO. LTD. </li></ul><ul><li>& </li></ul><ul><li>JAPAN AND SIEL LTD. </li></ul><ul><li>HONDA CITY INTRODUCED IN 1997 </li></ul>
  5. 5. <ul><li>INVESTMENT MADE BY THE CO IN INDIA TILL DATE IS Rs1620 CR. </li></ul><ul><li>Rs 1000 CR. IS PLANNED IN 2 ND PLANT IN RAJASTHAN. </li></ul><ul><li>MANUFACTURING CAPACITY 1LAC. </li></ul><ul><li>SALES & DISTN. – 105 FACILITIES , 62 CITIES </li></ul>
  6. 6. Company Description <ul><li>Automotive Manufacturers – Major </li></ul><ul><li>Automobiles </li></ul><ul><li>Motorcycles </li></ul><ul><li>Power Products </li></ul><ul><li>Financial Services </li></ul><ul><li>Honda is the World’s Largest motorcycle manufacturer but is most known for its automotive industry </li></ul>
  7. 7. CARS <ul><li>Accord </li></ul><ul><li>CRV </li></ul><ul><li>Civic </li></ul>
  8. 8. GENERATORS <ul><li>EU1000iA </li></ul><ul><li>1000 watts, 120V </li></ul><ul><li>EU2000iA Camo </li></ul><ul><li>2000 watts, 120V </li></ul><ul><li>EU6500iSA </li></ul><ul><li>6500 watts, 120/240V </li></ul>
  9. 9. PROMOTION <ul><li>HONDA promotes its products through; </li></ul><ul><li>Ads,billboards,tv, </li></ul><ul><li>Sponsoring sports events </li></ul><ul><li>Customer service </li></ul><ul><li>Environment friendly automobiles </li></ul>
  10. 11. The 4 Types of International Marketing Global marketing strategy (same everywhere) Local marketing strategies (specific to each country or region ) Global tactics Some tactics adapted locally Mix of global & local tactics Only local tactics & marketing mix Pure Global Global « Glocal » Pure Local Bongrain : cheeses
  11. 13. <ul><li>Strengths </li></ul><ul><li>Diversification. </li></ul><ul><li>World leader (Bikes). </li></ul><ul><li>Quality and customer satisfaction. </li></ul><ul><li>Competitiveness in innovative . </li></ul><ul><li>Pioneer in engineering low emissions internal combustion and hybrid technology. </li></ul><ul><li>Weaknesses </li></ul><ul><li>Prices. </li></ul><ul><li>They do not have a strong offering in a truck line. </li></ul><ul><li>Reputation for being underpowered or pokey econo-boxes. </li></ul><ul><li>Opportunities </li></ul><ul><li>Offering in a pickup type truck would be profitable. </li></ul><ul><li>Continue progressing low emission vehicles and alternative power sources. </li></ul><ul><li>Developing nations. </li></ul><ul><li>Threats </li></ul><ul><li>Prices. </li></ul><ul><li>Technology. </li></ul><ul><li>New Markets. </li></ul>
  12. 14. Consumer Reports Top Automobile picks for 2006 <ul><li>Top Small Sedan </li></ul><ul><li>Top Family Sedan </li></ul><ul><li>Top Upscale Sedan </li></ul><ul><li>Luxury Sedan </li></ul><ul><li>SUV </li></ul><ul><li>Small SUV </li></ul><ul><li>Top Minivan </li></ul><ul><li>Top Pick-up Truck </li></ul><ul><li>Green Car </li></ul><ul><li>Fun to drive </li></ul><ul><li>Honda Civic </li></ul><ul><li>Honda Accord </li></ul><ul><li>Acura TL (Honda) </li></ul><ul><li>Infiniti M35 (Nissan) </li></ul><ul><li>Toyota Highlander Hybrid </li></ul><ul><li>Subaru Forester </li></ul><ul><li>Honda Odyssey </li></ul><ul><li>Honda Ridgeline </li></ul><ul><li>Toyota Prius </li></ul><ul><li>Subaru Imprezza </li></ul><ul><li>Additionally, Honda was 2 nd overall in vehicle reliability right behind Lexus </li></ul>
  13. 15. Marketing/Technology <ul><li>The new ACE System (Advanced Compatibility Engineering) </li></ul><ul><li>5 star rating </li></ul><ul><li>Hybrid Engines </li></ul><ul><li>ASIMO </li></ul><ul><li>Jet Engines Manufacturing </li></ul><ul><li>Nattokinase </li></ul>
  14. 16. Research and Development <ul><li>Honda currently has individualized R&D facilities in Japan for motorcycles, automobiles, and power products, and a motorcycle R&D center in China for its increasing market demand. </li></ul><ul><li>HRI (the Honda Research Institute) is located in Japan, U.S., and Germany. </li></ul><ul><li> - Research focus on: robotics technology, automotive safety, ultra lightweight products, and fuel cell technology </li></ul><ul><ul><ul><li>- Deriving automotive fuel from plants. </li></ul></ul></ul><ul><li>Honda also has networked facilities in the UK, Germany and Italy (to help focus on the European market more independently) </li></ul>
  15. 17. Management Structure <ul><ul><ul><li>President and Representative Director </li></ul></ul></ul><ul><li>Takeo Fukui </li></ul><ul><li>Age: 62 </li></ul><ul><li>Executive Vice-President and Representative Director </li></ul><ul><li>Satoshi Aoki </li></ul><ul><li>Age: 60 </li></ul><ul><li>Promotion of Objective Management: </li></ul><ul><li> Staff composed of 22 personnel. Two director positions and one auditor assigned annually outside the company. </li></ul><ul><li>Temporary directors are paid according to how well the Company performs during their tenor. </li></ul>
  16. 18. Industry Trends <ul><ul><li>Trend of Companies performing well in foreign markets, but not domestically. </li></ul></ul><ul><ul><li>GM: Dealing with Health care problems ($100B annually) </li></ul></ul><ul><ul><ul><li>Sold GMAC Subsid. </li></ul></ul></ul><ul><ul><ul><li>Filed for bankruptcy </li></ul></ul></ul><ul><ul><li>Ford: $1.6B decline in car sales from years ending 04’ – 05’ </li></ul></ul><ul><ul><ul><li>Sold Hertz rentl car business </li></ul></ul></ul><ul><ul><li>Chrysler: Changes management around </li></ul></ul><ul><ul><ul><li>Only U.S. manufacturer not in the red </li></ul></ul></ul><ul><ul><ul><li>Also filed for bankruptcy </li></ul></ul></ul><ul><ul><ul><li>Fiat had purchased some share in Chrysler </li></ul></ul></ul><ul><ul><li>Volkswagen: high prices, low quality, plus labor force issues </li></ul></ul><ul><ul><li>Toyota and Honda are prospering well in U.S. market </li></ul></ul><ul><ul><li>Everyone looks to China for expansion </li></ul></ul>
  17. 19. Pros and Cons <ul><li>Pros: </li></ul><ul><li>Fuel/ cost efficient products and technology </li></ul><ul><li>Extensive R&D programs </li></ul><ul><li>Superior Technology </li></ul><ul><li>Moving towards differentiated product lines </li></ul><ul><li>One of the few currently profiting companies in its industry </li></ul><ul><li>Objective Management Structure </li></ul><ul><li>Continuous increase in automotive sales in North America, particularly U.S., and in Europe as well. </li></ul><ul><li>Cons: </li></ul><ul><li>Fluctuation of Exchange rates, makes for inconsistent earnings </li></ul><ul><li>Japan’s Economy </li></ul><ul><li>Automotive industry very susceptible to interest rates </li></ul><ul><li>Toyota may be a better buy </li></ul>
  18. 20. Questions <ul><li>? </li></ul>
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