17296640 honda-final-ppt-to-show
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    17296640 honda-final-ppt-to-show 17296640 honda-final-ppt-to-show Presentation Transcript

    • ARUN BASSI SUKRIT GUPTA VIKALP GARG AJIT PAL
    • FOUNDER Soichiro Honda with a view personal mobility for every one!! FOUNDED HONDA MOTORS IN 1948
      • Masahiro Takedagawa is President & CEO, Honda Siel Cars India Ltd. and Head - South West Asia, Honda Motor Co., Ltd.
      • Associated with Honda Motor Co. for over 25 years.
    • HONDA IN INDIA
      • INCORPORATED IN DEC,1995
      • JOINT VENTURE :HONDA MOTOR CO. LTD.
      • &
      • JAPAN AND SIEL LTD.
      • HONDA CITY INTRODUCED IN 1997
      • INVESTMENT MADE BY THE CO IN INDIA TILL DATE IS Rs1620 CR.
      • Rs 1000 CR. IS PLANNED IN 2 ND PLANT IN RAJASTHAN.
      • MANUFACTURING CAPACITY 1LAC.
      • SALES & DISTN. – 105 FACILITIES , 62 CITIES
    • Company Description
      • Automotive Manufacturers – Major
      • Automobiles
      • Motorcycles
      • Power Products
      • Financial Services
      • Honda is the World’s Largest motorcycle manufacturer but is most known for its automotive industry
    • CARS
      • Accord
      • CRV
      • Civic
    • GENERATORS
      • EU1000iA
      • 1000 watts, 120V
      • EU2000iA Camo
      • 2000 watts, 120V
      • EU6500iSA
      • 6500 watts, 120/240V
    • PROMOTION
      • HONDA promotes its products through;
      • Ads,billboards,tv,
      • Sponsoring sports events
      • Customer service
      • Environment friendly automobiles
    •  
    • The 4 Types of International Marketing Global marketing strategy (same everywhere) Local marketing strategies (specific to each country or region ) Global tactics Some tactics adapted locally Mix of global & local tactics Only local tactics & marketing mix Pure Global Global « Glocal » Pure Local Bongrain : cheeses
    •  
      • Strengths
      • Diversification.
      • World leader (Bikes).
      • Quality and customer satisfaction.
      • Competitiveness in innovative .
      • Pioneer in engineering low emissions internal combustion and hybrid technology.
      • Weaknesses
      • Prices.
      • They do not have a strong offering in a truck line.
      • Reputation for being underpowered or pokey econo-boxes.
      • Opportunities
      • Offering in a pickup type truck would be profitable.
      • Continue progressing low emission vehicles and alternative power sources.
      • Developing nations.
      • Threats
      • Prices.
      • Technology.
      • New Markets.
    • Consumer Reports Top Automobile picks for 2006
      • Top Small Sedan
      • Top Family Sedan
      • Top Upscale Sedan
      • Luxury Sedan
      • SUV
      • Small SUV
      • Top Minivan
      • Top Pick-up Truck
      • Green Car
      • Fun to drive
      • Honda Civic
      • Honda Accord
      • Acura TL (Honda)
      • Infiniti M35 (Nissan)
      • Toyota Highlander Hybrid
      • Subaru Forester
      • Honda Odyssey
      • Honda Ridgeline
      • Toyota Prius
      • Subaru Imprezza
      • Additionally, Honda was 2 nd overall in vehicle reliability right behind Lexus
    • Marketing/Technology
      • The new ACE System (Advanced Compatibility Engineering)
      • 5 star rating
      • Hybrid Engines
      • ASIMO
      • Jet Engines Manufacturing
      • Nattokinase
    • Research and Development
      • Honda currently has individualized R&D facilities in Japan for motorcycles, automobiles, and power products, and a motorcycle R&D center in China for its increasing market demand.
      • HRI (the Honda Research Institute) is located in Japan, U.S., and Germany.
      • - Research focus on: robotics technology, automotive safety, ultra lightweight products, and fuel cell technology
          • - Deriving automotive fuel from plants.
      • Honda also has networked facilities in the UK, Germany and Italy (to help focus on the European market more independently)
    • Management Structure
          • President and Representative Director
      • Takeo Fukui
      • Age: 62
      • Executive Vice-President and Representative Director
      • Satoshi Aoki
      • Age: 60
      • Promotion of Objective Management:
      • Staff composed of 22 personnel. Two director positions and one auditor assigned annually outside the company.
      • Temporary directors are paid according to how well the Company performs during their tenor.
    • Industry Trends
        • Trend of Companies performing well in foreign markets, but not domestically.
        • GM: Dealing with Health care problems ($100B annually)
          • Sold GMAC Subsid.
          • Filed for bankruptcy
        • Ford: $1.6B decline in car sales from years ending 04’ – 05’
          • Sold Hertz rentl car business
        • Chrysler: Changes management around
          • Only U.S. manufacturer not in the red
          • Also filed for bankruptcy
          • Fiat had purchased some share in Chrysler
        • Volkswagen: high prices, low quality, plus labor force issues
        • Toyota and Honda are prospering well in U.S. market
        • Everyone looks to China for expansion
    • Pros and Cons
      • Pros:
      • Fuel/ cost efficient products and technology
      • Extensive R&D programs
      • Superior Technology
      • Moving towards differentiated product lines
      • One of the few currently profiting companies in its industry
      • Objective Management Structure
      • Continuous increase in automotive sales in North America, particularly U.S., and in Europe as well.
      • Cons:
      • Fluctuation of Exchange rates, makes for inconsistent earnings
      • Japan’s Economy
      • Automotive industry very susceptible to interest rates
      • Toyota may be a better buy
    • Questions
      • ?