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  • 1. Zynga Company Presentation Sai Sailesh Kopuri 3/7/11
  • 2. Products Social Games • Virtual World Games • Role Playing Games • Card Games • Puzzle Games Famous Games • FarmVille - 63m users at its peak • CityVille - Fastest growing game in history, first 100m users • MafiaWars • YoVille
  • 3. History • Founded in July 2007 by 6 people including Mark Pincus (Current CEO). • The company is named after an English Bulldog once owned by Mark Pincus. • Received $29m funding in July 2008. • Appointed former EA Chief Creating Officer to the board • Bought YoVille in 2008
  • 4. Current Scenario • Ten major games • 13 studios • Six countries • 1300 employees • Six acquisitions in six months • 400 people on new intellectual property (IP) • 320 million users
  • 5. Money All games are free Virtual Currency • Direct credit card payments to buy virtual products • Replenish energy for playing the game faster than the normal speed. • Partner businesses - Take surveys or buy services from partners to earn game credits • Depends on small number of people spending large amounts of money in the game In March 2010, Zynga started selling prepaid cards in stores across US
  • 6. More Money Talk Total funding: $519m 2010 Revenue: $850m Profits: $400m Recent valuations indicate Zynga is worth around $6-7b, surpassing EA ($5.3b) Expected IPO in 2013
  • 7. Target Market Social Networks Facebook - Largest Facebook App MySpace Yahoo Mobile Devices iPhone iPad Android Devices Mobile Web
  • 8. Competitors • Electronic Arts o Recently acquired PlayFish • Playdom • Digital Chocolate • CrowdStar Zynga is acquiring companies aggressively
  • 9. Secret Sauce • Creator of widespread Social Gaming • Other companies playing catch up Numbers • 10% of all internet users have played a Zynga game of some kind • Around one petabyte (1000 terabytes) every day • Servers are capable of handling a load of around three billion simultaneous neighbor connections • Aggressive expansion strategy • Leveraging Social networks
  • 10. Prediction Potential to become the Google of Social Gaming Create its own social gaming network Recent News • Hired entire 16 member team of MarketZero which operates PokerTableRatings • Dreamworks CEO Jeffrey Katzenberg appointed to the board of directors.
  • 11. Q&A