Zynga
Company Presentation
Sai Sailesh Kopuri
3/7/11
Products
Social Games
• Virtual World Games
• Role Playing Games
• Card Games
• Puzzle Games
Famous Games
• FarmVille - 63...
History
• Founded in July 2007 by 6 people including Mark Pincus (Current
CEO).
• The company is named after an English Bu...
Current Scenario
• Ten major games
• 13 studios
• Six countries
• 1300 employees
• Six acquisitions in six months
• 400 pe...
Money
All games are free
Virtual Currency
• Direct credit card payments to buy virtual products
• Replenish energy for pla...
More Money Talk
Total funding: $519m
2010 Revenue: $850m
Profits: $400m
Recent valuations indicate Zynga is worth around $...
Target Market
Social Networks
Facebook - Largest Facebook App
MySpace
Yahoo
Mobile Devices
iPhone
iPad
Android Devices
Mob...
Competitors
• Electronic Arts
o Recently acquired PlayFish
• Playdom
• Digital Chocolate
• CrowdStar
Zynga is acquiring co...
Secret Sauce
• Creator of widespread Social Gaming
• Other companies playing catch up
Numbers
• 10% of all internet users ...
Prediction
Potential to become the Google of Social Gaming
Create its own social gaming network
Recent News
• Hired entire...
Q&A
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Zynga

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Transcript of "Zynga"

  1. 1. Zynga Company Presentation Sai Sailesh Kopuri 3/7/11
  2. 2. Products Social Games • Virtual World Games • Role Playing Games • Card Games • Puzzle Games Famous Games • FarmVille - 63m users at its peak • CityVille - Fastest growing game in history, first 100m users • MafiaWars • YoVille
  3. 3. History • Founded in July 2007 by 6 people including Mark Pincus (Current CEO). • The company is named after an English Bulldog once owned by Mark Pincus. • Received $29m funding in July 2008. • Appointed former EA Chief Creating Officer to the board • Bought YoVille in 2008
  4. 4. Current Scenario • Ten major games • 13 studios • Six countries • 1300 employees • Six acquisitions in six months • 400 people on new intellectual property (IP) • 320 million users
  5. 5. Money All games are free Virtual Currency • Direct credit card payments to buy virtual products • Replenish energy for playing the game faster than the normal speed. • Partner businesses - Take surveys or buy services from partners to earn game credits • Depends on small number of people spending large amounts of money in the game In March 2010, Zynga started selling prepaid cards in stores across US
  6. 6. More Money Talk Total funding: $519m 2010 Revenue: $850m Profits: $400m Recent valuations indicate Zynga is worth around $6-7b, surpassing EA ($5.3b) Expected IPO in 2013
  7. 7. Target Market Social Networks Facebook - Largest Facebook App MySpace Yahoo Mobile Devices iPhone iPad Android Devices Mobile Web
  8. 8. Competitors • Electronic Arts o Recently acquired PlayFish • Playdom • Digital Chocolate • CrowdStar Zynga is acquiring companies aggressively
  9. 9. Secret Sauce • Creator of widespread Social Gaming • Other companies playing catch up Numbers • 10% of all internet users have played a Zynga game of some kind • Around one petabyte (1000 terabytes) every day • Servers are capable of handling a load of around three billion simultaneous neighbor connections • Aggressive expansion strategy • Leveraging Social networks
  10. 10. Prediction Potential to become the Google of Social Gaming Create its own social gaming network Recent News • Hired entire 16 member team of MarketZero which operates PokerTableRatings • Dreamworks CEO Jeffrey Katzenberg appointed to the board of directors.
  11. 11. Q&A
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