All right.We believe that the first most important thing we need to do here is re branding of Pride Toronto. Pride Toronto went through its best time in 1990s but current situation demands that we regain our old glory.Our goal is to provide a platform to the different voices within the LGBTQ communities and to spread awareness about our core values and commitment to LGBTQ communities. We also want to rebrand to an extent that pride toronto become pride of ontario.But how we do plan to do so?We believe that Pride Toronto needs to go back to its roots and embrace the genesis of Pride from the StoneWall Riots.One way we believe is by giving back to communities through scholarships for LGBTQ members and through educational events.A quick cost benefit analysis shows that with a small expense on scholarships, the benefits are phenomenal.We believe that feedback in terms of slogan competition capturing the root values of Pride Toronto will help us feel the pulse of LGBTQ members. Winner gets a spot in main float in Pride Parade and also gets Pride Credits. Now what is a pride Credit: Pride Credit would be a new program on lines with Airmiles where each gesture of participant would earn them credits which they can redeem for merchandise on Pride Toronto website
President Obama has clearly demonstrated how social media can be utilized for the impact the mind space.But are we doing good here? We definitely notWe believe that by redesigning the multi-platform compatible apps and with search functionality would get more people to use the app. App is perhaps the best way to reach out to the younger generation. By fixing broken links on the website and by having engaging facebook and twitter pages and through live streaming of parade, we can bring more traffic on our pages.Another way to engage LGBTQ communities is to launch the viral campaign wherein LGBTQ members upload videos on what is the most important in this age.Video which gets the maximum likes gets a prize and each person who likes gets pride credit.
Talking of advertising sales,Sales are determined by two factors: the no of hits and the cost per thousand hits. Re branding and revamped social media strategies would not only increase the hits on the website, but also help us charge premium prices for the hits per thousand ,contributing to our bottomline.
Out On Bay Street Case Competition
Pride Toronto – Infinite Possibilities<br />Out on Bay Street Case Competition 2011<br />1st October 2011Team ‘Womacked’Rotman School of Management – University of Toronto<br />