Learnings, observations and notes from my 2011-12 journey with start-ups. Presentation made the X Media Labs, Sydney June 2012 event. This deck also covers thoughts on cross border corridors connecting start-ups and start-up collaboration opportunities between India and Australia.

1. India starts up –
walkabout notes
Rajiv Prakash
X Media Labs - Global Media Ideas
Vivid Sydney
June 8, 2012
@rajivprakash
rajiv@nextin.biz
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2. A start-up journey…
Interactions, travels …
400+ Start-ups & entrepreneurs
43 Ecosystem players
18 VCs and incubators
2011
Start 5 Countries
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10 Indian cities

3. Conversation starter …
• Entrepreneurship in India – a macro view
• Observations about start-up models in India
• An idea about cross-border start-up connections
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4. Aspiration drives a billion Indians
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5. The entrepreneur is India’s new role model
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6. Start-ups are creating or reshaping a diverse set of sectors
Housing Alternative Energy
Microfinance Logistics
Engineering Pharma
Biotech eCommerce Marketing Payments
Chemicals Media Infrastructure Hospitality
Gaming Transport
Food Agriculture
Entertainment Retail
Mobile
Business Education Health Waste
Services
Services Defence Management
Sports Advertising Tourism
Business
Software Skills Development Tech services
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7. US$1 US$140+
14%
trillion billion
Total Indian market Market capitalisation
capitalisation created by start-ups
established between
1995-2010
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8. With $1TN growth projected in 10 years, the domestic consumption
sector is a start-up favorite
The Sharma
Family
Our first
experiences
diary –
2013-15
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9. Profiling Start-Ups
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10. Nature of start-up innovation
Unknown means to achieve known outcomes
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11. “Jugaad” innovation
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12. 14

13. Product and the Platform based start-ups emerge
Infosys TCS inMobi Fusion Charts Reverie
Wipro Cognizant Billdesk Dimdim Capillary
Martjack Slideshare Zoho
Offshore based IT Products and Platform-based
services businesses
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14. India emerging as a global hub for Social Enterprises
Urban Poverty Rural Poverty
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15. Ripples of entrepreneurship – start-ups create new self-
employment driven businesses at the edge
A State Bank of
India bank
branch
reimagined by
Eko
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16. Self-employed
solar lamp sales
person for rural
India
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17. Goli Vada Pav” – Franchisee stores in
Coimbatore, Bangalore and Aurangabad
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18. One Stop
Physical-Online
Shop for all
tickets with
rented prepaid
cards
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19. Digital Wellbeing
professionals for
the masses
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20. Digital Wellbeing
professionals for
the masses
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21. “Reverse Innovation”
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22. “Reverse Innovation”
US$200 Baby Warmer replaces Portable ECG at 10% cost of
US$5000 product standard product
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23. “Reverse Innovation”
Rice Husk based Power Generation Sturdy, low cost solar powered light
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24. 10 key challenges facing start-ups in India
1. Achieving scale and learning to 6. Product mindset still evolving
think big 7. Capital – availability, cost and
2. Quality entrepreneur supply investor – investee relations
3. Risk taking culture low, low 8. Lack of large corporate
tolerance for failure connections and lack of
4. Weak domestic market acquisition culture
economics 9. Limited access to senior and
5. Limited global vision (outcome of experienced talent
domestic focus) 10. Poor readiness for exit
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25. Start-Ups & Global Corridors
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26. Start-ups are globally connected organisms –
Victor Hugo was right
Entrepreneur
Design
Incubator
Entrepreneur
Services
Capital
Market
Production
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27. Global corridors, through the Indian diaspora and university
connections, link Indian start-ups to resources and markets
Country Entre- Capital Concept Produc- Market Talent Incubate Acqui-
preneur tion sition
US
China
UK
Germany
Singapore
Israel
South Africa
Japan
UAE / Gulf
Countries connected to “start-up India” and areas of engagement
(illustrative, not exhaustive)
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28. Example: Greenlight Planet, a solar-powered lighting
start-up
Venture Capital
Co-founder,
Angel funding Design,
Production
Co-founder,
Start up,
Market Market,
Context
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29. Another example of a start-up global partnership
Winning team : Kolkata Knight Riders (KKR)
Team nationalities : Australia, Bangladesh, England, India,
Netherlands, New Zealand, Pakistan, South Africa, West Indies
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30. India and Australia have strong complementarities –
Start-ups increase, accelerate and innovate the
connections
Creative Creative
Sector Sector
Medical Consumer
History
Tech demand
Product Cricket
Entertainment Social
dvlpt Enterprises
Sports Trade
Tourism Frugal
Consumer
Education product dvlpt
Diaspora
Event Research …?? Services
mgmt
Event
Water mgmt
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31. Indo-Australian start-up corridor - a world of possibilities
to be discovered for start-ups in both nations
Time to market Investment, Cost, Risk
More for less
Capital Access Markets,
IP Distribution
Co-create
Access to Access to
skills and products
expertise & services
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32. A new innings …
“ … We (Australia and India) share something else other than
cricket. Before they played the first Test match against each
other, Indians and Australians fought wars together, on the
same side. In Gallipoli, where, along with the thousands of
Australians, over 1300 Indians also lost their lives. In World
War II, there were Indian and Australian soldiers in El
Alamein, North Africa, in the Syria-Lebanon campaign, in
Rahul Dravid, Former Captain Burma, in the battle for Singapore. Before we were
of the Indian Cricket team,
“Bradman Oration”, Canberra - competitors, Indians and Australians were comrades. ….”
Australia, 2011
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33. Let’s talk …
• Entrepreneurship in India
• Observations about start-up models in India –
• Cross-border start-up connections
• Your ideas, views?
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34. Digital/ e- Start-ups / Enterprise Digital Start-up
Commerce Entrepreneurship Transformation corridors
Helping offline • Scaling up: • Discovery Workshops • Assistance in cross-
businesses succeed • Business mentoring – identifying digital country start-up
online: • Strategy and business transformation collaboration for
• Online Strategy & plan review opportunities cross- access to markets
Model Design • Performance function, pan- or resources
• Opportunity Discovery management enterprise • Clients include start-
and Planning • Organisation • Design and program ups, investor
Workshops strengthening management of networks and
• Execution Mentoring • Business development digital opportunities - investment
• Partner Selection and alliances commerce, customer promotion agencies
• Loyalty, customer • Distribution and sales service, marketing,
service & digital channel development supply chain, etc.
marketing integration • Exit advisory
• Early stage start-up clinic
and executive support

35. India starts up –
walkabout notes
Rajiv Prakash
X Media Labs - Global Media Ideas
Vivid Sydney
June 2012
rajiv@nextin.biz
38