India - A Million Dreams

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A light-hearted take on Entrepreneurship, especially consumption start-ups becoming sexy in India and an interesting incubator/ growth platform opportunity for advertising firms and marketers.
I presented this at an Ignite session at WPP’s StreamAsia event in March 11.

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  • And the mathconsumption: $400 b  $ 1 trillion multiple of 2 potentially $1 trillion of new value to be created
  • Indian consumer – venturesome, trying out new stuff, aspirations but with value
  • India - A Million Dreams

    1. 1. India - a million dreams … Rajiv Prakash Ignite WPP - StreamAsia2011 http://stream.wpp.com/asia2011/index.jsfPresented at the Ignite session at WPP’s StreamAsia event in March 11.A light-hearted take on Entrepreneurship, especially consumption start-ups becomingsexy in India and how advertising firms and marketers can help.
    2. 2. India’s beauty queens …
    3. 3. … launched a massive new consumption industry … … but you created it
    4. 4. Bollywood and media created aspiration, legitimacy
    5. 5. Touching millions of lives, identities and aspirations
    6. 6. The entrepreneur is the new beauty queen,
    7. 7. Bollywood’s discovered a new hero(ine) –entrepreneur, start-up guy, risk-taker, innovator
    8. 8. Entrepreneurship is the big idea
    9. 9. Igniting a million ideas, ventures and aspirations
    10. 10. Conversations are changing… I have a house, BMW, corner office, C-level job, big bonus, foreign holidays… What do you have, eh? I HAVE A START-UP
    11. 11. These new entrepreneurs are refreshingly different + “Jugaad” Think big, think confident
    12. 12. Many start-ups are in the consumption space –if consumption entrepreneurs are the new hero(ine)
    13. 13. ...the other part of the story is the Indian consumer • Aspirational • Consumption = Progress • Venturesome • Value seeking
    14. 14. Can this love story happen? Consumer What’s missing? •Capital •Capabilities Start-up Guy •Connections
    15. 15. Love story spoilers NO, NO, NOCapital – Connections:•Angels •Large companies•VCs •Senior Executives Capabilities – •Talent •Service Providers
    16. 16. Enter cupid Who is Cupid? • Consumption Services Professionals/ Industry • Marketing • Advertising •Media • Consultancies
    17. 17. Be stupid, be cupidPromotion platforms – Firstbreak.comInformation platforms – MentoringTransaction & Interactionplatforms – Consumer Insights & AnalyticsCollection platforms Venture ServicesConsumption & Servicingplatforms Creators of Consumption Platforms and Infrastructure to help the Small Achieve Big
    18. 18. Possible?PROOF POTENTIAL India’s Consumption Miracle Story
    19. 19. A love story with a happy ending? Ignite & realise a million dreams And get friends without making enemies
    20. 20. “ Namaste “ – Saluting the potential in youWatch on youtube:http://www.youtube.com/watch?v=JICR0SstVQ0

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