How to present your business plan to investors

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  • This is brilliant Mr. Prajakt Raut.
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  • Nice Read !!
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How to present your business plan to investors

  1. 1. www.thehubforstartups.com How to present a business plan to investors Prajakt Raut Co-founder - Applyifi Founder – The Hub for Startups
  2. 2. Different investors invest in different stages of a startup. www.thehubforstartups.com
  3. 3. Typical • Rs.50 cr + investmen t size www.thehubforstartups.com Angel Investors Seed-stage funds/ Early- stage VCs VCs / PEs Investor types Stage of investmen t Concept Risk Stage Early-Growth Stage Growth Stage • Rs.25 lacs to Rs. 5 cr • Sweet spot – INR 1cr – 3cr. • Rs.2 cr - Rs.50 cr • Typically between Rs.10 cr – Rs.25 cr
  4. 4. www.thehubforstartups.com Your focus should be to convince investors that your startup is a good investment opportunity Unless you can convince them that your startups will create value, investors will not be interested Path to profitability – at scale – is preferred over quicker profitability on smaller scale – they are playing for higher valuation (Early stage investors will look for 8 – 10x returns in about 3 – 5 years)
  5. 5. www.thehubforstartups.com Key criteria for investors 1. Is the market large 2. Does the concept/product have a reasonably strong chance of being a dominant player 3. Is this the team that can do it
  6. 6. You till typically get about 20 - 30 minutes for your presentation www.thehubforstartups.com Keep half the time for presentation and half for Q&A “Show the dish. Don’t detail the recipe.” – the objective of the first presentation should not be to share details but to excite the investor to meet you again for details Don’t state the obvious – focus on things that most people are not likely to know e.g. when presenting about a solar energy business, data on how renewable energy is important is not necessary. Most people get it.
  7. 7. Investors look for the business around the concept or product or service. Hence, in your pitch, cover : - What are you going to do – concept, customer segment, biz model www.thehubforstartups.com - How are you going to make money – business case - The size of the opportunity – potential - How are you going to do it – implementation plan - Current status - Who’s behind this - team - Competition & Risk factors - How much money do you need and what will you use it for - Exit Options
  8. 8. www.thehubforstartups.com What do investors look for?
  9. 9. Investors look for competent and committed teams www.thehubforstartups.com - Passion and deep interest in the domain - Deep understanding of the dynamics of the business around the concept – who will buy, why will they buy, challenges, etc.
  10. 10. Investors look for plans with practical milestones www.thehubforstartups.com But large aspirations
  11. 11. Investors look for teams with focus in the initial phase Even when entrepreneurs have identified multiple opportunities with the concept www.thehubforstartups.com
  12. 12. Investors look for a strong implementation plan “According to Gartner, the market will be USD 20 bn in 2020” is not a reason to invest www.thehubforstartups.com How you will get the first 1000 users or first 2-3 enterprise customers is.
  13. 13. Investors seek teams that have a clearly identified immediate goals and tasks www.thehubforstartups.com What do you need to do to launch? What are you going to test?
  14. 14. Investors seek a plan that clearly outline how much funding is required, where it will be used and what it can achieve You should seek from angels only as much as you require to go till you can attract VCs In rare cases will angel funding be sufficient to take the startup to profitability www.thehubforstartups.com
  15. 15. www.thehubforstartups.com Finally, investors look for teams they can trust Be honest about risks & challenges, be open about limitations and weaknesses When you tell them where you need help, will they be able to provide inputs
  16. 16. www.thehubforstartups.com In Summary Investors invest in a business case around products/services that address large markets Investors invest in high-quality teams with large aspirations and who have a clear understanding of what it will take to achieve the potential Investors invest in clearly defined plans with practical milestones Make the investor go back feeling “What a great concept. I think the market is large and the team will deliver.”
  17. 17. www.thehubforstartups.com
  18. 18. Prajakt Raut Entrepreneur and Entrepreneurship Evangelist www.thehubforstartups.com Co-founder - Applyifi Founder – The Hub for Startups Mail : prajakt.raut@thehubforstartups.com Blog: www.thehubforstartups.com Quora: www.quora.com/Prajakt-Raut

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