Your SlideShare is downloading. ×
What we can learn from Oreo on social media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

What we can learn from Oreo on social media

715
views

Published on

Spontaneous, fun, and relevant, Oreo really stands out as lovable brand on social media. They've built a loyal following by giving back to their fans and somehow always keeping things interesting.

Spontaneous, fun, and relevant, Oreo really stands out as lovable brand on social media. They've built a loyal following by giving back to their fans and somehow always keeping things interesting.

Published in: Technology, Self Improvement

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
715
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
39
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. What we can learn from Oreo on social media PrairieFoxWeb.com
  • 2. This image posted on Oreo’s Twitter page during the super bowl power outage earned them a lot of attention. PrairieFoxWeb.com
  • 3. People loved it due to the real-time nature of the tweet. Oreo’s quick-thinking and spontaneity is just one of the many features of their strong social strategy. Read on to find out what else we can learn from the cream-filled cookie. PrairieFoxWeb.com
  • 4. They stand for something PrairieFoxWeb.com
  • 5. Oreo posted this photo of a rainbow-stuffed Oreo cookie to show their support for the LGBT community. Clearly, this caused a bit of outrage from some of their fans, and many even swore off Oreos because of it. But for those that agreed with their views, it only strengthened their love for the cream-filled cookie. The controversy also stirred up some free media attention for Oreo.  PrairieFoxWeb.com
  • 6. They give back to their fans PrairieFoxWeb.com
  • 7. Oreo ran a fan of the day campaign in which they changed their Facebook cover photo almost every day to feature a fan who had a birthday that day. Not only is it awesome to recognize your fans, but it builds brand loyalty, and I bet most of those featured fans were sharing the Oreo page with their friends, saying “look that’s me!”.  PrairieFoxWeb.com
  • 8. For a Father’s Day campaign, Oreo created personalized Oreo tattoos for their Twitter followers. All fans had to do was tell Oreo about their Dad, and Oreo would design a tattoo for the fan with their dad in mind. Connecting with their followers on such a personal level shows they really value their relationship with their customers.  PrairieFoxWeb.com
  • 9. They keep it relevant PrairieFoxWeb.com
  • 10. Really, how long can you talk about a cookie before it gets boring? Oreo pulls it off by capitalizing on holidays and current events. Whether it’s the latest big movie in theatres, a royal baby, or just summer holidays, Oreo has a witty cookie-themed photo to share with us.  PrairieFoxWeb.com
  • 11. They mix up their media PrairieFoxWeb.com
  • 12. Awesome graphics, instructional Vine videos, a YouTube mini-series, and even an interactive game are just some of the different media Oreo uses to engage their fans and followers. By mixing it up they are keeping their content fresh and interesting and providing something that appeals to everyone.  PrairieFoxWeb.com
  • 13. Click here to read the full blog post. Follow me for more content like this: PrairieFoxWeb.com
  • 14. PrairieFoxWeb.com