Scrum - Realizing business value earlier

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“Scrum”: For sure, you have already heard that term. Mischa Ramseyer will give you insights into why more and more large organizations choose the Scrum Framework to realize business value earlier, and show you a real example of SCRUM in action: An international, Swiss insurance company creating new innovative products. Presented at Appway Conference: http://conference.appway.com/screen/Portal

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Scrum - Realizing business value earlier

  1. 1. agility  accelerates  ...   Scrum!     Realizing  Business  Value  Earlier   Appway  Conference   Zürich,  17.09.2013  
  2. 2. hGp://www.swissagileleaders.com  
  3. 3. slideshare.net/pragmaticsolutions/scrum-­‐realizing-­‐business-­‐value-­‐earlier   Hier  kommen  Link  &  QR-­‐Code  zur  Präsi  auf  Slideshare   You  find  this  presentaUon  on  Slideshare  
  4. 4. The  Scrum  Framework   •  3  Roles   •  3  Artefacts   •  4  MeeUngs   How SIMPLE it is!
  5. 5. Swapping  the  Iron  Triangle   value   driven   plan   driven   Cost   Time   Scope   fix   esUmated   Time   Scope   Cost   Traditional Agile
  6. 6. Idea   Idea   Idea   Idea   Product     Development   Do  the  Right  Thing!   Do  the  Thing  Right!   EffecUveness   Efficiency  
  7. 7. Do  the  Right  Thing!   •  Deliver  Business  Value   •  in  the  right  order   •  as  early  as  possible   •  conUnuously   •  Collect  Customer  Feedback   as  early  as  possible   •  Embrace  Change   •  Release  when  good  enough   The Scrum Framework
  8. 8. What  is  good  enough?   Business Value Time Feature Good Enough Release 1.0 Faster Time to Market and Lower Cost means earlier ROI 80% Business Value 20% Time Release 1.x
  9. 9. Built-­‐in  Change  Management   Business Value Time New Feature identified during development Good Enough Release 1.0 Release 1.x exchange
  10. 10. Different  Types  of  Business  Value   Knowledge  Value   •  Do  we  have  the  right  people   to  build  the  right  product   using  the  right  technology   in  Ume  and  cost?   •  We  need  Knowledge  to   reduce  risk   Customer  Value   •  The  right  funcUonality  for   our  customers  
  11. 11. agility  accelerates  ...   SWISS  LIFE     Case  Study   Presented  by  Peter  Stampfli  at  GOTO  Zürich  2013  
  12. 12. One million private clients (policy holder) and 38 000 corporate clients (group life) Presented  at  GOTO  Zürich  2013  by  Peter  Stampfli  
  13. 13. 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2,000 2,100 1,900 1,800 1,600 1,500 1,700 30 2,200 35 502,300 0 40 45 100 0 Our life insurance market is shrinking Life Insurance Market Market for Financial Security Mia. CHF -2% p.a. +3% p.a. Market for Financial Security Life Insurance Market Mia. CHF Presented  at  GOTO  Zürich  2013  by  Peter  Stampfli  
  14. 14. Vision - Future From monoliner «Pure Life Insurance»… …to comprehensive financial solution provider Emotional Level Growth through Extension of the Business Model und Customer Orientation Transformation of Swiss Life Switzerland Rationale Level Expand Transform Today Presented  at  GOTO  Zürich  2013  by  Peter  Stampfli  
  15. 15. The challenge before us… Challenge: Innovate!Challenge: Innovate! Keep Status Quo!Keep Status Quo!  Agile & Scrum? Presented  at  GOTO  Zürich  2013  by  Peter  Stampfli  
  16. 16. Agenda – Agile Transformation Roadmap ProgrammProject Line- Organisation Large scale agile Scrum – Incubation Integration in Line- OrganisationSwiss Life Initial- Position & Business Driver Swiss Life Initial- Position & Business Driver 2012 20132011 Presented  at  GOTO  Zürich  2013  by  Peter  Stampfli  
  17. 17. PoC with Scrum successfull Process innovation  Introduction of Scrum IT - Innovation  Expose services to Customer, iOS Business innovation  multi-access, mobile: anywhere, anytime Time2Market  Delivery in 7 weeks • External Scrum Coach Presented  at  GOTO  Zürich  2013  by  Peter  Stampfli  
  18. 18. Agenda – Agile Transformation Roadmap ProgrammProject Line- Organisation Large scale agile Scrum – Incubation Integration in Line- OrganisationSwiss Life Initial- Position & Business Driver Swiss Life Initial- Position & Business Driver 2012 20132011 Presented  at  GOTO  Zürich  2013  by  Peter  Stampfli  
  19. 19. Caramba – large scale agile program setup 4 C = Communication | Collaboration | Contact Center | CRM P & C Existing New Existing Customers Services Health New Vorsorge Plus Coope- rationen 4 C One100 ImmoPulse Headcount: 60+ 6 Scrum- Teams Headcount: 60+ 6 Scrum- Teams Presented  at  GOTO  Zürich  2013  by  Peter  Stampfli  
  20. 20. The program delivers… 3a- Attacker Swiss Life CRM Presented  at  GOTO  Zürich  2013  by  Peter  Stampfli  
  21. 21. Agenda – Agile Transformation Roadmap ProgrammProject Line- Organisation Large scale agile Scrum – Incubation Integration in Line- OrganisationSwiss Life Initial- Position & Business Driver Swiss Life Initial- Position & Business Driver 2012 20132011 Presented  at  GOTO  Zürich  2013  by  Peter  Stampfli  
  22. 22. Common model for mutual understanding – product lifecyle framework 1) Wichtig: Der Markt entwickelt das Angebot von Invent nach Deploy 2) Business Sicht Invent • Develop new Business Opportunities • Verification of ideas • Experiment and learn • Quick and easy 1 Deploy • Opportunity is successful • Increased business criticality • Pressure to optimize and manage (Business und IT) 2 Manage • Standardize • Managed risks and processes • Low unit costs (Cash- Cow) 3 Offload • Low differentiation • Declining profitability • Sourcing • EOL 4 Impact onImpact on Operating- Modell People und Skills Finance 1 2 3 Steering 4 Differentiation Risk $ Presented  at  GOTO  Zürich  2013  by  Peter  Stampfli  
  23. 23. Deploy – the most interesting and challenging Here is the transformation happening! Evolution Disruptiv Transformation Active Transformation in Intersection • Requirements from both worlds (line & program) • On-going Innovation but business critical and productive • High dependencies with regular release cycle Introduction of an Release Train with Feature Portfolio Management Introduction of an Release Train with Feature Portfolio Management Presented  at  GOTO  Zürich  2013  by  Peter  Stampfli  
  24. 24. Swiss  Life  –  Conclusion   •  Agile  @  Large  works   •  Agile  is  an  accelerator  for  human  centered  design  and   customer  centricity   •  InnovaUon  needs  disrupUve  techniques  like  Scrum   •  Feedback  is  crucial  to  realize  business  value  early   •  Different  product  lifecycles  need  different  approaches   •  Introducing  Agile  techniques  like  Scrum  demand  an   OrganizaUonal  TransformaUon  
  25. 25. Con$nuous'Innova$on' Network'&'Empowerment' Do'the'Right'Thing' Do'the'Thing'Right' Strategy' Organisa$on' Effec$veness' Efficiency' Culture' Context'&' Constraints' Delivery' Products' 'Services' ©'2012'I'2013'pragma$c'solu$ons'gmbh' The'Pragma$c'Organisa$on'

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