LinkedIn for Real Estate - Pragmatic Learning LinkedIn Class - Gurgaon July'12

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LinkedIn Class for Real Estate Sales Professionals. …

LinkedIn Class for Real Estate Sales Professionals.

Pragmatic Learning conducted a LinkedIn Training Session for Real Estate Sales Professionals for Developers across India in Gurgaon on 27th July, 2012.

The session was attended by Real Estate Sales and Marketing professionals from leading Real Estate Developers like Sobha Developers, Bharti Realty, The Vatika Group, Pioneer Urban and India Homes.http://www.pragmaticlearning.in/

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  • 1. LinkedIn for Real Estate Sales Pro’s Rajagopalan, Pragmatic Learning +91 – 971 724 0021
  • 2. Let the Games Begin !
  • 3. What is LinkedIn ?Thank You www.commoncraft.com
  • 4. The LinkedIn Business What is Inside ?
  • 5. LinkedIn CommunityMembers ( in Million ) 77% members above age of 25 Average household income > $ 100K USD India Rest of World 15, 10% 135, 90%
  • 6. LinkedIn – 15 Mn India Community 2.3% 4.4% 4.8% 5.2% 5.5%
  • 7. How LinkedIn helps Sales Teams ? B2C High Value B2B Sales Transactions High Lead Cost
  • 8. Let’s Get G o i n g …
  • 9. The Bad News
  • 10. Phd in LinkedIn or …
  • 11. We need a Framework …
  • 12. To achieve Objectives and GoalsExternal Internal• Grow Sales • Increase usage• Generate of Social “Quality Media Relevant” • A Platform for Leads the Company• Brand Building
  • 13. How are we doing it Today ? Grow Sales Generate “Quality Let US DiscussRelevant” Leads Brand Building
  • 14. How are we doing it? – Find & Engage
  • 15. Presence – Get Found
  • 16. We need a Framework …
  • 17. The Framework Get Found Find & EngageLinkedIn ProductsProfile YesSearch Yes Subject LinkedInTimeline Yes Knowledge KnowledgeGroups Yes YesAnswers Yes YesCompany Pages YesConnections YesMore…
  • 18. Making Connections
  • 19. Let’s Connect Please Make Connections, NOWSource : Wikipedia
  • 20. The Power of your Network is REAL…
  • 21. The Degrees of Connections 3rd Degree 2nd Degree 1st Degree B AGuru C X Y
  • 22. Making ConnectionsRequest Thank You
  • 23. Request – Personalize it. It is YOU
  • 24. Create an Outstanding LinkedIn Profile Get Found, Big Time
  • 25. Source : Ranbir Kapoor 
  • 26. Profile Please Create Profile, NOWSource : Wikipedia
  • 27. 1
  • 28. LinkedIn Profile Heat Map – by Ladders • 19% time on Photo
  • 29. 1 2
  • 30. 3 • Experience • Education • Recommendations • Personal Information • Add Sections • Projects • Publications4 • Awards5
  • 31. Keyword it, for Google’s Sake
  • 32. Last month, as you went about doing your work , people were looking for YOU Sobha International City – 880 They KEYWORDED Vatika NEXT – 2900 YOU Bharti Realty – 1600 Worldmark – 550 IndiaHomes – 2400 Pioneer Araya – 720
  • 33. 86 7
  • 34. Showcase your Real Estate Projects with SlideShare 9
  • 35. LinkedIn Status Updates Who’s on your Expressway ?
  • 36. Have you ever attended a Training like this before ? Liars !
  • 37. © 2012 Pragmatic Learning Pvt. Ltd.
  • 38. © 2012 Pragmatic Learning Pvt. Ltd.
  • 39. © 2012 Pragmatic Learning Pvt. Ltd.
  • 40. Status Update Please, NOWSource : Wikipedia
  • 41. Are you with RSS ?• http://economictimes.indiatimes.com/rss.cms
  • 42. LinkedIn TodayHandpicked News + Thought Leadership
  • 43. LinkedIn AnswersNot exactly Relevant from a Sales Perspective
  • 44. Not Recommended• Unless, you are a Property Advisors• Only one category called Personal Real Estate
  • 45. LinkedIn Search Let’s Bring it On
  • 46. How are we doing it Today ? Let US Discuss
  • 47. Are you Using this?• Advanced Search• Alumni• Profile Views• LinkedIn Polls and Events• LinkedIn Groups• Signal• Organize Profiles of Prospects and Leads
  • 48. LinkedIn Groups Activity Open Group Members-Only Group Only on Joining Group Moderator Approval, Moderator Not Always Necessary Approval Participating in Any LinkedIn Member Members-Only (Joining Group Not Necessary) Group Discussions Posting Group Member Members-Only Discussions (Joining Group Necessary) Share on YES NO Facebook, Twitter + Search Engines
  • 49. Search Please search for your Prospects, NOWSource : Wikipedia
  • 50. LinkedIn Company Page Are You taking Advantage ?
  • 51. Integrated Approach MustLinkedIn Company Page Existing LinkedIn Assets ApproachExisting Web Presence Key Company Leaders
  • 52. Persona Power – Use It | Recommendations Target Your Prospects
  • 53. Get ProductiveDo More in Less Time
  • 54. Productivity Tools• Outlook Social Connector + Lotus• Sharing Bookmarklet• Mobile – iPhone (Card Munch), iPad Android
  • 55. inmaps.linkedinlabs.com
  • 56. PrivacyIt is in Your Hands
  • 57. Real Estate – Case Studies & Analysis US and India
  • 58. “Real Estate” Keyword Analysis {US} Source: HubSpot, 2011Inbound Marketing is helping in Education, Lead Generation,Customer Engagement and Service
  • 59. Indian Real Estate Developers Social MediaDeveloper Website Blog Facebook Twitter LinkedIn Useful Information Sales Related for Buyers InformationDLF No Yes No X X XUnitech No Yes No X Promoti Promotio ons nsTata Housing Yes Yes No OK Promoti X onsSobha No Yes No OK Promoti XDevelopers onsPrestige Yes Yes No OK X XConstructionsTVH No Yes No X No XX – presence but poorly maintained I Promotions – Used only for Promotions
  • 60. Inference from Indian RE Developers• Real Estate Developers yet to warm up – Why? – Internal Corporate Distractions (DLF, Unitech) – Legacy Sales Teams and Active Broker Network – Customer : Not many Trustworthy Options ( An internal customer survey in 2011 by a Gurgaon Real Estate Developer found highest Customer confidence in DLF)
  • 61. LinkedIn – A Daily Habit Recommended Work Plan
  • 62. Sorry ! May look like a Prescription LinkedIn Profile & Status Updates = Making Connections = 10 Minutes 10 Minutes ( 1 Status Update & Rest Profile Enhancement) Min. Twice a Week – 30 Minutes Session Research = 10 Minutes ( Groups, Learning Center Skills) learn.linkedin.comAnother good idea would be to take up each LinkedIn feature in separate sessions. So, onesession for profile, other for connections and so on. LinkedIn Status Update is a regular MUST
  • 63. Other Suggestions• Subscribe to our Newsletter at www.pragmaticlearning.in• Follow our LinkedIn Company Page at http://www.linkedin.com/company/pragmatic -learning• If on Twitter, follow us on @pragmaticlearn
  • 64. www.pragmaticlearning.in raj@pragmaticlearning.in (+91) – 971 724 0021 TM © 2012 Pragmatic Learning Pvt. Ltd.