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Mobile commerce apps with eBay Inc APIs
 

Mobile commerce apps with eBay Inc APIs

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    Mobile commerce apps with eBay Inc APIs Mobile commerce apps with eBay Inc APIs Presentation Transcript

    • Mobile Commerce Apps witheBay Inc. APIs Pragati Ogal Rai Mobile Developer Evangelist, PayPal pragati.rai@paypal.com @PayPalDev @pragatiogalFebruary 7, 2013
    • AGENDAChanging Face of CommerceAbout eBay Inc.eBay Inc. Developer Offerings Inc. Developer Products
    • Six Trends Shaping Consumer Behavior Mobile Local Global Social Service & delivery Digital 3
    • Consumer Behavior is Changing Commerce Promotions & Location-based coupons services Mobile Self-scanning & commerce self-checkout Payments Mobile shopping lists In-store Social commerce research Loyalty 4
    • …leading to the blending of online and offline commerce Yesterday Today Tomorrow Online Online 4% 6% Web- influenced “Commerce” Offline offline Offline 37% 2008 = $325B 2013 = $10T Source: Forrester, Euromonitor and Source: Forrester Source: Economist Intelligence Unit Economist Intelligence Unit 5
    • … supported by a large portfolio of commerce brands 6
    • eBay Inc. Developer OfferingsLocal Inventory MiloBarcode Scanning RedLaserRecommendations HunchMarketplace eBayCard Scanning Card.ioStorefront MagentoPayments PayPalIdentity PayPal AccessPoint of Sale PayPal Here API 7
    • • Millions of products from 50,000+ stores • Real time information • API allows both mobile and web developershttps://apigee.com/console/gomilo 8
    • • iOS & Android SDKs for phones & tablets • 1D, 2D codes, 15+ code types • Works on 99+% of deviceshttp://redlaser.com/developers 9
    • Personalized recommendations tailored just for you!http://www.hunch.com 10
    • APIs for shopping, trading, finding, best match, alerts, feedback, merchandising …https://www.x.com/developers/ebay 11
    • • Scan a credit card using the devices camera • iOS and Android SDKhttps://www.card.io/integrate 12
    • • Built using open source technologies • Community Edition • Support for iOS and Androidhttp://www.magentocommerce.com 13
    • • Web based payment • In-app payments • Point of Sale payments • Commerce Identity • Reporting & Analyticshttps://www.x.com/developers/paypal 14
    • Web Based Payments 15
    • In-app Payments 16
    • In-app Payments 17
    • Identity: Once upon a time.. • 23% - customers who abandon carts when asked to register1 • 45% - leave website when they can’t remember their password2 • 25 - average number of online accounts per user1 1. Forrester Research 2. Blue Inc. 18
    • PayPal Access: Your Commerce Identity • Single sign-on • Enter and update billing and shipping information once • Commerce identity. PayPal is trusted by consumers to keep their information secure and respect their privacy 19
    • Delivers Actionable Consumer Data Informatics Data Examples PayPal Informatics data covers up to 60% of online  Online activity: who customer is & transactions* how they purchase – Time of last purchase – Frequency of online purchase – Average amount per online purchase – More…  Category of purchase history PayPal – UPC code Informatics – eBay category (420K categories) i.e. womens clothing jeans, womens junior’s jeans, womens petites jeans  Real-time data: Enables targeted All online transactions offers, even on first visit 20
    • PayPal Access: Sample Code https://github.com/paypal/paypal-access https://github.com/SeraphimSerapis/PayPal-Access- Android-Example 21
    • Thank you @PayPalDev @pragatiogal Pragati.Rai@paypal.com www.slideshare.net/pragatiogal 22