Enhancing your mobile commerce apps with e bay inc
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Presented at mobile+web Devcon @SFO on January 30, 2013. The presentation talks about all eBay Inc. mobile offerings.

Presented at mobile+web Devcon @SFO on January 30, 2013. The presentation talks about all eBay Inc. mobile offerings.

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Enhancing your mobile commerce apps with e bay inc Presentation Transcript

  • 1. Enhancing Your MobileCommerce App with eBay Inc. Pragati Ogal Rai Mobile Developer Evangelist, PayPal pragati.rai@paypal.com @PayPalDev @pragatiogalJanuary 30, 2013
  • 2. AGENDAChanging Face of CommerceAbout eBay Inc.eBay Inc. Developer Offerings Inc. Developer Products
  • 3. Six Trends Shaping Consumer Behavior Mobile Local Global Social Service & delivery Digital 3
  • 4. Consumer Behavior is Changing Commerce Promotions & Location-based coupons services Mobile Self-scanning & commerce self-checkout Payments Mobile shopping lists In-store Social commerce research Loyalty 4
  • 5. …leading to the blending of online and offline commerce Yesterday Today Tomorrow Online Online 4% 6% Web- influenced “Commerce” Offline offline Offline 37% 2008 = $325B 2013 = $10T Source: Forrester, Euromonitor and Source: Forrester Source: Economist Intelligence Unit Economist Intelligence Unit 5
  • 6. … supported by a large portfolio of commerce brands 6
  • 7. eBay Inc. Developer OfferingsLocal Inventory MiloBarcode Scanning RedLaserRecommendations HunchMarketplace eBayCard Scanning Card.ioStorefront MagentoPayments PayPalIdentity PayPal AccessPoint of Sale PayPal Here API 7
  • 8. • Millions of products from 50,000+ stores • Real time information • API allows both mobile and web developershttps://apigee.com/console/gomilo 8
  • 9. • iOS & Android SDKs for phones & tablets • 1D, 2D codes, 15+ code types • Works on 99+% of deviceshttp://redlaser.com/developers 9
  • 10. Personalized recommendations tailored just for you!http://www.hunch.com 10
  • 11. APIs for shopping, trading, finding, best match, alerts, feedback, merchandising …https://www.x.com/developers/ebay 11
  • 12. • Scan a credit card using the devices camera • iOS and Android SDKhttps://www.card.io/integrate 12
  • 13. • Built using open source technologies • Community Edition • Support for iOS and Androidhttp://www.magentocommerce.com 13
  • 14. • Web based payment • In-app payments • Point of Sale payments • Commerce Identity • Reporting & Analyticshttps://www.x.com/developers/paypal 14
  • 15. Web Based Payments 15
  • 16. In-app Payments 16
  • 17. In-app Payments 17
  • 18. Identity: Once upon a time.. • 23% - customers who abandon carts when asked to register1 • 45% - leave website when they can’t remember their password2 • 25 - average number of online accounts per user1 1. Forrester Research 2. Blue Inc. 18
  • 19. PayPal Access: Your Commerce Identity • Single sign-on • Enter and update billing and shipping information once • Commerce identity. PayPal is trusted by consumers to keep their information secure and respect their privacy 19
  • 20. Delivers Actionable Consumer Data Informatics Data Examples PayPal Informatics data covers up to 60% of online  Online activity: who customer is & transactions* how they purchase – Time of last purchase – Frequency of online purchase – Average amount per online purchase – More…  Category of purchase history PayPal – UPC code Informatics – eBay category (420K categories) i.e. womens clothing jeans, womens junior’s jeans, womens petites jeans  Real-time data: Enables targeted All online transactions offers, even on first visit 20
  • 21. PayPal Access: Sample Code https://github.com/paypal/paypal-access https://github.com/SeraphimSerapis/PayPal-Access- Android-Example 21
  • 22. Thank you @PayPalDev @pragatiogal Pragati.Rai@paypal.com www.slideshare.net/pragatiogal 22