Enhancing Your MobileCommerce App with eBay Inc.                                          Pragati Ogal Rai                ...
AGENDAChanging Face of CommerceAbout eBay Inc.eBay Inc. Developer Offerings Inc. Developer Products
Six Trends Shaping Consumer Behavior                   Mobile        Local          Global                         Social ...
Consumer Behavior is Changing Commerce              Promotions &             Location-based                  coupons      ...
…leading to the blending of online and offline commerce        Yesterday                          Today                   ...
… supported by a large portfolio of commerce brands                                                  6
eBay Inc. Developer OfferingsLocal Inventory       MiloBarcode Scanning      RedLaserRecommendations       HunchMarketplac...
• Millions of products from 50,000+ stores           • Real time information           • API allows both mobile and web de...
• iOS & Android SDKs for phones & tablets          • 1D, 2D codes, 15+ code types          • Works on 99+% of deviceshttp:...
Personalized recommendations tailored       just for you!http://www.hunch.com                                             ...
APIs for shopping, trading, finding, best              match, alerts, feedback, merchandising …https://www.x.com/developer...
• Scan a credit card using the devices camera              • iOS and Android SDKhttps://www.card.io/integrate             ...
• Built using open source technologies               • Community Edition               • Support for iOS and Androidhttp:/...
• Web based payment                       • In-app payments                       • Point of Sale payments                ...
Web Based Payments                     15
In-app Payments                  16
In-app Payments                  17
Identity: Once upon a time..                               •   23% - customers who abandon carts                          ...
PayPal Access: Your Commerce Identity •   Single sign-on •   Enter and update billing and shipping     information once • ...
Delivers Actionable Consumer Data                                         Informatics Data Examples      PayPal Informatic...
PayPal Access: Sample Code https://github.com/paypal/paypal-access https://github.com/SeraphimSerapis/PayPal-Access- Andro...
Thank you                            @PayPalDev                            @pragatiogal                 Pragati.Rai@paypal...
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Enhancing your mobile commerce apps with e bay inc

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Presented at mobile+web Devcon @SFO on January 30, 2013. The presentation talks about all eBay Inc. mobile offerings.

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Enhancing your mobile commerce apps with e bay inc

  1. 1. Enhancing Your MobileCommerce App with eBay Inc. Pragati Ogal Rai Mobile Developer Evangelist, PayPal pragati.rai@paypal.com @PayPalDev @pragatiogalJanuary 30, 2013
  2. 2. AGENDAChanging Face of CommerceAbout eBay Inc.eBay Inc. Developer Offerings Inc. Developer Products
  3. 3. Six Trends Shaping Consumer Behavior Mobile Local Global Social Service & delivery Digital 3
  4. 4. Consumer Behavior is Changing Commerce Promotions & Location-based coupons services Mobile Self-scanning & commerce self-checkout Payments Mobile shopping lists In-store Social commerce research Loyalty 4
  5. 5. …leading to the blending of online and offline commerce Yesterday Today Tomorrow Online Online 4% 6% Web- influenced “Commerce” Offline offline Offline 37% 2008 = $325B 2013 = $10T Source: Forrester, Euromonitor and Source: Forrester Source: Economist Intelligence Unit Economist Intelligence Unit 5
  6. 6. … supported by a large portfolio of commerce brands 6
  7. 7. eBay Inc. Developer OfferingsLocal Inventory MiloBarcode Scanning RedLaserRecommendations HunchMarketplace eBayCard Scanning Card.ioStorefront MagentoPayments PayPalIdentity PayPal AccessPoint of Sale PayPal Here API 7
  8. 8. • Millions of products from 50,000+ stores • Real time information • API allows both mobile and web developershttps://apigee.com/console/gomilo 8
  9. 9. • iOS & Android SDKs for phones & tablets • 1D, 2D codes, 15+ code types • Works on 99+% of deviceshttp://redlaser.com/developers 9
  10. 10. Personalized recommendations tailored just for you!http://www.hunch.com 10
  11. 11. APIs for shopping, trading, finding, best match, alerts, feedback, merchandising …https://www.x.com/developers/ebay 11
  12. 12. • Scan a credit card using the devices camera • iOS and Android SDKhttps://www.card.io/integrate 12
  13. 13. • Built using open source technologies • Community Edition • Support for iOS and Androidhttp://www.magentocommerce.com 13
  14. 14. • Web based payment • In-app payments • Point of Sale payments • Commerce Identity • Reporting & Analyticshttps://www.x.com/developers/paypal 14
  15. 15. Web Based Payments 15
  16. 16. In-app Payments 16
  17. 17. In-app Payments 17
  18. 18. Identity: Once upon a time.. • 23% - customers who abandon carts when asked to register1 • 45% - leave website when they can’t remember their password2 • 25 - average number of online accounts per user1 1. Forrester Research 2. Blue Inc. 18
  19. 19. PayPal Access: Your Commerce Identity • Single sign-on • Enter and update billing and shipping information once • Commerce identity. PayPal is trusted by consumers to keep their information secure and respect their privacy 19
  20. 20. Delivers Actionable Consumer Data Informatics Data Examples PayPal Informatics data covers up to 60% of online  Online activity: who customer is & transactions* how they purchase – Time of last purchase – Frequency of online purchase – Average amount per online purchase – More…  Category of purchase history PayPal – UPC code Informatics – eBay category (420K categories) i.e. womens clothing jeans, womens junior’s jeans, womens petites jeans  Real-time data: Enables targeted All online transactions offers, even on first visit 20
  21. 21. PayPal Access: Sample Code https://github.com/paypal/paypal-access https://github.com/SeraphimSerapis/PayPal-Access- Android-Example 21
  22. 22. Thank you @PayPalDev @pragatiogal Pragati.Rai@paypal.com www.slideshare.net/pragatiogal 22
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